Visual content show have a thoughtful “look and feel” that will help inform your brand persona/target audience. Please create a “Visual Audit” for each of your fictional brands/organizations. Organize the audits by color, imagery and typography. You can copy and paste imagery from comparable brands/organizations for this assignment. You can use screenshots from social media, websites, blogs, and/or photos from magazines, outdoor advertising, etc.
Colors
Bright, energetic, loud, happy. Not a limited palete. Lots of contrast.
PRIMARY
PRIMARY
FEED
THE
BEATⓇ
BREAKFAST
SECONDARY
Typography
Condensed sans-serif. All-caps. Tilted. Hand drawn lettering.
GRILLED CIRCLES AR
BREAKFA
LET US MAKE YOU
OK not all circles; just t
Ever since breakfast has existe
breakfast has basically existed
which makes the standard circ
GRILLED BREAKFAST BURRITO
350 CAL $1.00
CUSTOMIZE
O
CEP
SECONDARY
01
Imagery
Behind-the scenes. Digital art gallery. Bright. Bold. Product Shots.
TIC TAC TACO
TACO
BELL A GAME OF CRUNCHY VS. SOFT
DOX
TACO
BELL
01
TACO BELL
all
you
need is
LOVE&
Ha SLAND CHEE
Nation Float BACO
Jaco FREEZE VAFFLED
Order
ONLINE
Be happy
DOUBLE EAT more
CHALUPA
S.
NATIONAL TACO DAY SEASON
IS ALMOST HERE…