Attached old paper for reference
External and Internal Environments
In this assignment, you are to use the same corporation you selected and focused on for Assignment 1.
Using the corporation you chose from Assignment 1: Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:
· Company website.
· Public filings from the Securities and Exchange Commission
· Strayer University’s
Nexis Uni database
· Other miscellaneous sources. Note: the company’s annual report will often provide insights that other resources may not include.
Write a four- to six-page paper in which you do the following:
· Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
· Considering the five forces of competition, choose two forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these forces in the recent past.
· With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
· Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
· Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
· Determine the company’s resources, capabilities, and core competencies.
· Go to
Basic Search: Strayer University Online Library
to locate quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow SWS or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Strategic Management and Competitiveness
Strategic Management and Competitiveness
Whenever you search on the internet, Google appears many times on the search engine as compared to other corporations. Google search engine was released on the market two decades ago. Today, it has become the most used tool on the internet, with hundreds of thousands of employees. Technology and globalization have changed the face of many companies, and Google Corporation is not exceptional. Technology has primarily altered how people do business; hence, there has been a considerable reduction in the costs of production. Globalization happens when there are fewer transaction costs as a result of changes in government policies as well as improvements in infrastructure and communications in business settings (Edward and Todd, 1996). This paper explores more on Google Corporation has evolved through technology and globalization.
By incorporating new technologies, Google has made the life of people more comfortable than before. Technological incorporation has also enabled the corporation to globalize successfully, into the current face. Google has transitioned into the global world by changing social relations as well as interactions. In business, people are ideal in creating great products. From Google search to Chrome, there are more than 30, 000 Google users, with over 40, 000 people directly or indirectly working with Google, leading to a rapid increase in the number of Google employees globally (Edward and Todd, 1996).
Through technological advancements, Google has laid roots in various continents regardless of its language diversity. More so, technological advancements and globalization have been vital in the corporation since they make products and send them early in the Google labs to test locations online or directly on Google.com. Whenever the users feel the product developed or posted is useful, they are entitled to promoting it on ‘beta,’ a status designed for further testing of products. Immediately it is confirmed that the product in question is qualitative and of high utility; the ‘beta’ labeled is dropped, and the product is made core in Google products (Edward and Todd, 1996).
The industrial organization model and the resource-based model are essential strategies in achieving above-average average returns is Google Corporation. The resource-based model focuses on a company’s internal resources as well as the potential necessary to employ the procedure to gain competitive advantages. Therefore, the resource-based model requires that Google Corporation should have enough resources to fulfill the above-average criteria and create a sustainable competitive advantage. Under the resource-based view, Google has the best search engine, which is the most valuable resource in Google Corporation since it generates 96% of the total revenues through advertisements (Frederick, 2002).
Another valuable resource at Google is employees. They are lively and creative and hence lead to efficiency and innovative ideas in production. The rare resources at Google Corporation are also ideal in the resource-based model. The precious resources are hardly explored; they are referred to as the patented resources of the cooperation. Hence, Google should revisit them. For instance, when the corporation acquired Motorola Mobility in 2013, it created a new number of patents of about 24, 000. The most important aspect of the resource-based model is that Google products cannot be imitated. Google rarely discloses its infrastructure, thus, makes it difficult for its competitors to mirror or duplicate its workability. Therefore, to achieve above-average returns, Google Corporation should utilize its resources, such as in-imitable and un-substitutability (Frederick, 2002).
The Industrial Organization Model
The industrial organization model of the above-returns explains the dominant external environment and its influence on the strategic actions of the firm. This model specifies that competitors strongly influence the level of performance more than the subjective decisions made by managers. According to Google’s 2019 I/O model announcement, it had spent a year working on new stuff such as new phones and new versions of the Voice-powered Assistant (Betz, 24). Thus, Google is launching another version of the Pixel 3 phones, and due to the competitive advantage it has, the managers decided to reduce the prices by bumping the processor down, caped the storage, and eliminated the wireless charging proficiencies. Most importantly, in 2018, Google’s I/O model launched a Duplex that was aimed at helping small businesses like restaurants and salons to field more calls, answers to common questions and schedules or reservations or appointments. Last year, Google improved and expanded on this since it opened the Duplex on web and enabled online care reservations were made possible. Thus, to achieve above-returns, Google should bump more efforts in creativity and also improving the augmented reality mode, essential for its audience and consumers (Frederick, 2002).
Google Corporation’s success is directly connected to its vision and mission statements. Both the mission and vision statements emphasize innovation and Excellency. These two powerfully connects the corporation to its current position in the competitive world. Even though the corporation was re-organized into being a subsidiary of Alphabet Inc, its brand value, as entailed in Google’s SWOT analysis, remains strong. The mission statement in Google Corporation defines the business’ strategies. Some of these strategies include new product development, creativity, and innovation.
Similarly, the vision statement of the corporation pushes the corporation into achieving new heights, and that is achieved through innovations. Therefore, to remain successful, Google strives as much as it can to achieve its vision and mission describes. Thus, in its struggle to make the mission and vision statements, the corporation has emerged victorious throughout the competitive world.
Stakeholders are vital in helping Google Corporation to reach its success. They utilize the resources available to them to and hence, create a mutual benefit between the corporation and them. Internal stakeholders include employees, shareholders, and the corporation’s management. The external includes Google users, businesses, agencies, both governmental and competitors (Kate, 2014). The stakeholders have variant interests, expectations, and perceptions about the services and products at Google Corporation. Therefore, their attitudes and contentment regarding the products and services at Google is paramount towards the corporation’s success. For instance, the corporation has over 30 000 employees who are affected by the corporation’s decisions. Job security and satisfaction at the workplace is paramount in improving their motivation to work and create new products and embrace innovative ideas. Therefore, this attracts the best expertise to work at the corporate, hence working as a boost to the innovative capabilities in general (Kate, 2014).
In conclusion, Google Corporation has emerged to be one of the most searched engines on the internet. This has been so through technology and globalization. Incorporation of new technologies has improved the lives of many people and hence making it easier for the corporation to globalize. The corporation also utilizes both the I/O model and the resource-based models in achieving its above-average returns. More so, the corporation’s success is directly connected to its mission and vision statements, as well as the stakeholders available.
Frederick, Betz, “Strategic business models.” Engineering management journal 14.1 (2002): 21-28.
Kate, Davis. “Different stakeholder groups and their perceptions of project success.” International journal of project management 32.2 (2014): 189-201.
Roberts, Edward B., and Todd A. Senturia. “Globalizing the emerging high-technology company.” Industrial Marketing Management 25.6 (1996): 491-506.