A project plan is based on research and organizational goals.
Use the provided template to create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.
- Use the textbook and other available resources to fill in the appropriate content.
- Summarize the justification for your project plan.
- Cite all sources following APA guidelines.
BUS/475v10
Project Plan
BUS/475 v10
Page 2 of 2
Wk 4 – Apply: Project Plan
Project Title:
Project Objectives:
· List project objective
· List project objective
· List project objective
Operational Step |
Responsible Person |
Timeline |
Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.
Project Objectives:
· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences
Operational Step
Responsible Person
Timeline
Review the organization’s customer database to determine potential customer groups
Leo (Market Research Manager)
9/30 (1 week)
Identify the top 3 groups to target based upon volume, brand loyalty, and location
Betty (Director of Marketing)
10/7 (2 weeks)
Survey customers regarding food preferences and potential menu items
Tom (Customer Service Representative)
10/21 (4 weeks)
Share customer feedback with inventory and operational teams
Betty/Tom
10/28 (5 weeks)
Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step
Responsible Person
Timeline
Review sales data to determine peak sales opportunities by location
Jim (Director of Sales)
9/30 (1 week)
Identify the top 5 locations in which to conduct the desert taco pilot
Jim
10/7 (2 weeks)
Create marketing collateral and social media communications to promote the desert taco pilot
Oliver (Media Relations Manager)
10/21 (4 weeks)
Provide expected volume and product information for the inventory team
Jim
10/7 (2 weeks)
Estimate the required inventory and supply chain needs necessary to support the desert taco pilot
Operational Step
Responsible Person
Timeline
Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.
Louise (Controller)
10/14 (3 weeks)
Source supply companies and obtain product pricing quotes and delivery timelines.
Louise
10/21 (4 weeks)
Determine shipment and storage needs to support the pilot.
Louise and Ben (Operations Manager)
10/21 (4 weeks)
Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.
Louise
10/28 (5 weeks)
Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
Yvette Garcia
Mr. Duhart
BUS/475
February 24, 2020
Netflix
The success of Netflix is attributed to its competitive advantage and business strength that has enabled it gain global expansion and dominate the global market. The competitive advantage is main strength that has the capability of pushing the company towards achieving its set objectives. Therefore, despite the difficulties being experienced by businesses in the global market today, Netflix has managed to bank on its competitive advantage to thrive in the market.
One of the most important objectives of the project is to become the best provider of entertainment in the globe.
I
n addition, the company has the objective of creating accessible market for film makers worldwide. Besides, Netflix also aims at assisting content providers find global audience. Finally, the company also aspires to be the main provider of licenses to entertainment providers.
R
A
C
I Matrix
Project Activity |
Project Manager |
HR Manager |
IT Manager |
Client |
||||||||
Entertainment provision |
A | I | R | C | ||||||||
Licensing |
||||||||||||
Global market/audience |
The objectives that have been identified are important towards ensuring growth of the company and ensuring that it maintains its position in the market. For instance, offering to provide entertainment contents to audiences all over the world will ensure that the company attains a large customer base which enhances its competitive advantage and the ability to stay dominant in the market. On the other hand, becoming the main licensee of the content providers will also ensure that the company fosters good working relationship with such stakeholders.
The two most important metrics that the company can develop to assist in evaluation of the appropriateness of the objectives that have been set include Objectives and Key Results (OKRs) and Key Performance Indicators (KPI). Objectives and Key Results is a process which employ two stages to identify the objectives that a company ought to achieve over a given period of time as well as the results. In addition, the metric also measures success in achieving objectives or the progress towards the same. The metric is suitable for projects which require aggressive growth and to push beyond the limits of what the company is already achieving.
In addition, the key performance indicators metric identifies the most important indicators during the process of growth. The approach assists the project managers to rate their performance against the set objectives. KPI works in terms of the benchmark or the set target and the business goals and objectives. The metric is important in determining the performance of the select few.