In this assignment, you are to use the same corporation you selected and focused on for Assignment 1.
Using the corporation you chose from Assignment 1: Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:
- Company website.
- Public filings from the Securities and Exchange Commission EDGAR database.
- Strayer University’s online databases.
- The Nexis Uni database,
- Other miscellaneous sources. Note: the company’s annual report will often provide insights that other resources may not include.
Requirements
Write a four- page paper in which you do the following:
- Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
- Considering the five forces of competition, choose two forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these forces in the recent past.
- With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
- Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
- Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
- Determine the company’s resources, capabilities, and core competencies.
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Week 6 Assignment 2
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Template Instructions (delete this page before submitting)
This template is provided to help you meet the assignment requirements.
This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.
HOW TO USE THIS TEMPLATE
· Read the explanations provided in the template for each section of your paper.
· The explanations are in blue font below.
· You should have already read the assignment instructions in Blackboard.
· Type your response to each of the assignment requirements within the designated sections.
· Each assignment requirement is identified using a section Heading that is in black font
· DO NOT add extra spaces between sections.
· DO NOT change the margins.
· You are required to have a heading for each of the sections in your paper.
· The required headings have been provided for you.
· Follow the instructions below to customize the Headings as directed.
· DO NOT type the assignment instructions into the sections.
· After typing your responses, change the font color to black and make sure it is not in bold.
· Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.
· Everything in blue font below should be deleted and replaced with your responses.
· DELETE this entire page before you submit your assignment to avoid losing points.
REMINDERS
· The assignment is due in week 6. Late submissions negatively impact your grade.
· Use the same public corporation you used for assignment 1.
· Include at least 4 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.
· Use at least 3 quality sources, one of which MUST be the course textbook.
· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.
Week 6 Assignment 2
Write your introduction here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.
General Environment
In this section you will choose the two (2) segments of the general environment that would rank highest in their influence on the public corporation you chose for assignment 1. You must select from the segments discussed in the course. Hint: see table 2.1 in the textbook. Do not assess all the segments—only assess the two (2) segments that rank highest in influencing your corporation. You will then assess how these segments affect the corporation and the industry in which it operates. There are two (2) subsections below, each has a heading. The heading “Segment 1” should be changed to the first segment of the general environment you select. The heading “Segment 2” should be changed to the second segment of the general environment you select. Replace this paragraph with a very brief introduction that includes the identification of the two (2) segments of the general environment you selected and change the font color to black.
Segment 1
This subsection is where you assess the first of the two (2) segments of the general environment you think ranks highest in its influence on the public corporation you chose for assignment 1. Change the subheading for this section, which currently says “Segment 1” to the name of the selected segment. Assess how this segment affects the corporation and the industry in which it operates. Remember that to assess a concept, you will weigh all aspects to judge the importance or relevance of that concept. Do not simply define the segment.
Your assessment should demonstrate that you have read, understand, and can apply the concepts covered in the course resources regarding the segment. Your writing here should thoroughly assess how the selected segment influences your corporation. Do not write about the general environment in general terms. Your assessment should be directly related to your selected corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. You will need to apply and incorporate key concepts from the course material to your assessment. Do not Google “segments of the general environment” or provide high-level summaries. You must display, in specific detail, an understanding based on what is studied in this course and demonstrate your ability to apply the concepts in a real-world assessment of a corporation. Read chapter 2 in the course textbook. Review the Week 2 Learn video/Lecture for supporting content. Properly cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.
Segment 2
This subsection is where you assess the second of the two (2) segments of the general environment you selected. Change the subheading for this section, which currently says “Segment 2” to the name of the selected segment of the general environment that would rank highest in its influence on the public corporation you chose for assignment 1. Repeat the evaluation instructions provided in the “Segment 1” subsection above for this second segment of the general environment. Re-read the instructions above to ensure you have covered all of the requirements for this second segment of the general environment. After completing this section, replace this blue text with your evaluation and change the font color to black.
Five Forces of Competition
In this section you will consider the five (5) forces of competition and choose the two (2) that you estimate are the most significant for the corporation you chose in assignment 1. Hint: see figure 2.2 in the textbook. You will then, evaluate how well the company has addressed each of these two (2) forces in the recent past. There are two (2) subsections below, each has a heading. The heading “Force 1” should be changed to the first of the two forces of competition you select. The heading “Force 2” should be changed to the second of the two forces of competition you select. Replace this paragraph with a very brief introduction that includes the identification of the two (2) forces of competition you selected and change the font color to black.
Force 1
This subsection is where you evaluate the first of two (2) forces of competition that you estimate to be the most significant to the corporation you chose. Change the subheading for this section, which currently says “Force 1” to the name of your selected force. Provide a thorough assessment of why you think the selected force is significant to your corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding the various details of the concept as described in the course. Do not Google “five forces of competition” or simply provide a definition. You will need to apply and incorporate key concepts from the course material in your assessment.
Evaluate how well the company addressed the selected force in the recent past. This will require some research. Remember that to evaluate a concept, you will break down all components to determine or analyze facts, value, or views. Your evaluation should demonstrate that you have read, understand, and can apply the concepts covered in the textbook and course resources. Do not write about the selected force in general terms. Your evaluation should be directly related to your selected corporation and include a thorough evaluation of how the company has addressed the force recently. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world evaluation of a corporation. You will need to read the chapters and listen to the lectures to understand the key concepts for each force. Read chapter 2 in the course textbook and review the Week 2 Learn video Lecture for supporting content. Cite all sources and limit the use of direct quotes. After reading these instructions, replace this blue text with your evaluation and change the font color to black.
Force 2
Choose another one (1) of the five (5) forces of competition that you estimate to be the most significant for the corporation you chose. This should not be the same force assessed in the “Force 1” section above. Change the subheading for this section, which currently says “Force 2” to the name of the selected force. This subsection is where you evaluate the second of the two forces of competition that you selected. Repeat the evaluation instructions provided in the “Force 1” subsection above for this second force of competition. Re-read the instructions above to ensure you have covered all of the requirements for this second force of competition. After completing this section, replace this blue text with your evaluation and change the font color to black.
Future Improvements
With the same two (2) forces assessed and evaluated in the previous two (2) sub-sections above, predict what the company might do to improve its ability to address the forces in the near future. Your writing here should provide a thorough prediction of what the company should do to address impacts from the selected forces. Do not simply discuss company information published by your sources. This section should be your prediction of what the corporation should do. Your prediction should be your own, not predictions or recommendations from your sources or actions your corporation has already taken or plans to take. Remember that a thorough evaluation is defined as providing a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. Your prediction should be specific to your selected corporation, relevant to the evaluation you conducted, and directly related to improvements the corporation could make to address the two forces you selected in the two (2) sub-sections above. Read chapter 2 in the course textbook and review the Week 2 Learn video Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your prediction and change the font color to black.
Greatest External Threat
Identify what you consider to be the greatest external threat to the corporation you selected. The threat should be specific to your corporation. Justify why you consider the threat to be the greatest. Support your justification with an assessment of the impact the threat has on the corporation. For example, your justification could include a comparison of other threats or an evaluation of facts that support the magnitude of the threat’s impact. Follow this justification with aa discussion on how the corporation should address the threat. Specifically describe the strategy and provide a justification that supports why you believe the strategy will be successful in combating the threat. This section must include both a clearly identified external threat and a clearly articulated action\strategy the corporation should take to address the threat. Do not write in general terms. Your writing here should be specific and incorporate the course concepts relating to threats and the external environment. Read chapter 2 in the course textbook as it provides a solid background for this section. Review the Week 2 Learn video/Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.
Greatest Opportunity
Identify what you consider to be the greatest opportunity to the corporation you selected. The opportunity should be specific to your corporation. Justify why you consider the opportunity to be the greatest. Support your justification with an assessment of the impact the opportunity could have on the corporation. For example, your justification could include a comparison of other opportunities or an evaluation of facts that support the magnitude of the opportunity’s impact. Follow this justification with a discussion on how the corporation could best take advantage of the opportunity. Specifically describe the strategy and provide a justification that supports why you believe the strategy will be successful in adding value to the corporation. This section must include both a clearly identified opportunity and a clearly articulated action the corporation should take to take advantage of the opportunity. Do not write in general terms. Your writing here should be specific and incorporate the course concepts relating to opportunities and the external environment. Read chapter 2 in the course textbook as it provides a solid background for this section. Review the Week 2 Learn video/Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.
Strengths and Weaknesses
Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Keep in mind that strengths and weaknesses are internal to the organization (i.e. the internal environment). You will need to address both the greatest strengths and most significant weaknesses. Do not choose one or the other. Both the greatest strengths and most significant weaknesses must be addressed. Do not write in general terms. The identified strengths and weaknesses should be specific to your selected corporation. Include a justification that supports your opinions. This section must include both clearly identified strengths and clearly identified weaknesses. Read Chapter 2 and 3 in the course textbook as it provides a solid background for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.
Strategy or Tactic
Choose the strategies or tactics the corporation should select to take maximum advantage of the strengths you identified in the section above, and the strategies or tactics the corporation should select to fix the most significant weaknesses you identified. You will need to select strategies/tactics for both the strengths and weaknesses. Do not choose one or the other. Strategies/tactics for both the strengths and weaknesses must be addressed. Justify your choices. Your justifications should be sound and thoroughly explained. For example, do not simply state that the corporation should choose a selected strategy, but rather explain why the strategy is a good choice for your corporations’ specific strengths or weaknesses. Read Chapter 2 and 3 in the course textbook as it provides a solid background for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your responses and change the font color to black.
Resources, Capabilities, and Core Competencies
Determine the company’s resources, capabilities, and core competencies. Your determination should include an explanation of the relevance of each resource, capability, and core competency. Do not simply list the resources, capabilities, and core competencies. Remember that a thorough determination will provide a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. Use your course materials to demonstrate your understanding of the key course concepts regarding resources, capabilities, and core competencies. Do not write in general terms. Your determination should display that you can apply the course concepts to your selected corporation.
R
ead Chapter 3 in the course textbook as it provides a solid background to this section. Review the Week 3 Learn video/Lecture for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your determination and change the font color to black.
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning
2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
Running head: CHEVRON CORPORATION 1
CHEVRON CORPORATION 2
Chevron Corporation
Lucy Rowell
Introduction
Chevron is an American based multinational company that operates within the energy industry. The headquarters of the company is at San Ramon, California. Chevron was founded back in 1849 and has operated for over 140 years. The operating revenue of the company is at $158.9 billion with an operating income $15.45 billion. It acted as the predecessor of standard oil company and the company has continued to be fully functional and a leading player within the energy sector. Chevron operates in over 140 countries across the globe. It is ranked as one of the largest oil companies around the world which has positively contributed to the economic growth of the country. It is also traded in the New York Stock Exchange making it one of the leading players within the oil sector. The paper explains the impacts of technology and globalization together with the organizational model and resource-based model.
Globalization
Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. Through Foreign Direct Investment, chevron has managed to expand its services to other parts of the globe (By, 2016). Companies such as BP plc. Offered competition to the company making it to adopt expansive strategy that facilitates it to be fully effective within the industry that it operates within. However, factors such as the great depression affected the prices of oil in the country affecting the industrial position. The ability of the company to evolve and adopt to the global industrial skeptics has enabled it to be fully functional in both developed and developing countries across the globe.
Technology
The change in technology within the oil sector is a factor that has made Chevron to continuously evolve and remain relevant within the industry. Today, Chevron is one of the companies within the oil industry that has ensured that it integrated IT with is administrative structure. The company is keen at using social media sites such as Facebook and twitter as part of its marketing strategy (Tarca, Vatuiu & Popa, 2016). The existence of the company website
https://www.chevron.com/
enables customers and employees to access the site and get more information about the site. The website contains important information such as project portfolio, operations, technology, corporate responsibility and the company investors. The company has highly been successful in integrating employee information through systems that adjust to the needs of the market that facilitates the company to be fully effective.
The Industrial Organizational Model
The industrial organizational model of the company is highly organized and detailed to provide a clear understanding of the process. The basic conditions for Chevron are perfectly applied it entails key economic issue that the company needs to consider such as the demand and supply. It also describes the industrial structure that needs to be appropriately observed. Relevant factors such as the conduct of the industry is mentioned. A look at the general performance of the company in the industry is also evaluated (By, 2016). The assessment of the industry through the use of the model enable the company to earn above average despite of the high level of competition from other multinational companies. Additionally, the company is likely to gain from the economies of scale that comes with operating within the market. The model is perfectly aligned to the goal of the company to the market.
Resource-based Model
As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous. This is a key contributing factor that makes the company one of the major players within the industry that it operates within. The company mostly gets its raw materials through importation and the utilization of the local oil wells (Kung, Pui & Chung, 2017). The activity has fully been effective in giving the company a competitive advantage. The workforce of the company is both skilled and unskilled that employs various engineers and miners that offer the best services. The activity leads to the creation of a competitive advantage within the industry. Aligning the company with the goals is a clear matter of concern that resource based model.
Vision and Mission Statement Assessment
The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. the vision and mission of the company are deeply aligned with its success. It sets up the targets that the company requires to be fully functional within the market. Ideally, it instills an organization culture among employees that is deeply embedded in the company values that reflects the overall needs of the company in a positive way (Hitt, Ireland & Hoskisson, 2013). Its mission and vision drive the important departments of the company to focus on the organizational success which positively elevates the position of the company.
Stakeholder Impact
Shareholders play an important role in the expansion of the company within the industry. They provide the relevant investment that enables the company to pursue its goal and expand within the industry. The employee are the important stakeholders that are responsible in driving the goals of the company towards success (By, 2016). It is an important elemental factor that contributes to the expansion of the company processes and daily activities. The supplies play a key role in ensuring that the supply of raw material within Chevron Corporation is steady. It is a positive practice that leads to the expansion of the company within its industry. The customers are important stakeholders that Chevron focuses on to ensure that it retains its industrial position. Therefore, each stakeholder plays an important role in the survival and expansion of the company.
Conclusion
In summary, the paper explains the impacts of technology and globalization together with the organizational model and resource-based model. Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous.
References
By, S. L. (2016). Chevron, sasol set natural-gas accord — joint venture will exploit method of converting natural gas to liquid. Wall Street Journal
Hitt, M, A., Ireland, R, D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competitiveness and Globalization (10th ed.): Mason, OH: South-Western Ccengage Learning.
Kung, W. L., Pui, Y. L., & Chung, Y. Y. (2017). A collective organizational learning model for organizational development. Leadership & Organization Development Journal, 40(1), 107-123.
Tarca, N., Vatuiu, T., & Popa, A. (2016). The importance of the web technologies during the communication process between a company and its clients. St. Louis: Federal Reserve Bank of St Louis.