1. Please adhere to directions on the attachment
2. No plagiarism, APA format
3. Need within 48hrs or less
4. Only MBA worthy work; If you can not submit this level of work do not send a bid!!!!!
Running Head: BASELINE SPORTS APPAREL BUSINESS PLAN 1
BASELINE SPORTS APPAREL BUSINESS PLAN 8
Baseline Sports Apparel Business Plan
Cherod Jones
Florida Tech
Table of Contents
Title Page
Cover Page 1
Introduction and Overview 3
What we Sell 4
Market analysis and Sales Forecast 5
Conclusion 6
References 7
1.
INTRODUCTION AND OVERVIEW
Baseline Sports Wear is a men’s aerobic sports retailer based in Glen Burnie MD. The company specializes in offering sports apparel for boys and men. Adopting effective strategies such as focused segmentation and providing existing customers with current products is one way to attain growth in revenue. The company will meet the needs of a growing sports segment and offer products at a substantial value and committing to providing improved performance over time (Davis, 2017).
a)
Objectives
The main objective for Baseline Sports Wear is to sustain profitability and provide value for its customers. This would be achieved by ensuring that the company produces products that offer quality and can be relied upon on in the future (Leatherbarrow & Fletcher, 2015).
b)
Mission
Inspire people through sports culture by providing active wear by providing quality through innovation.
c)
Keys to Success
The key to success is through innovation, providing cutting edge technology, and the adoption of an efficient business strategy.
d)
Company Summary
The apparel and accessories of Baseline Sports Wear is achieved by aligning with a corporate image and identity. Baseline Sports Wear will strive to become the best company in providing sports materials to individuals. The primary research methods adopted by the company include the sampling method. The first data collection includes questionnaires, while the secondary data collection methods include websites. These methods are used to study the personal, demographic, and rational profiles of Baseline Sports Wear users (Hayes, 2018).
e)
Company Ownership
Baseline Sports Wear is owned by a majority shareholder (51%) and other shareholders around the world whose focus is to ensure that the company becomes one of the leading sports companies in the world.
f)
Start-up
The company was started to create one of the largest sports companies in the world. However, after a careful analysis of the market, the company will diversify into other sports products. The company will amass a vast following and adopt a strategic position that helps to illustrate underserviced areas in the market. The distribution network at Baseline will become one of the best as the company will adopt an efficient marketing strategy that ensures the company can grow as a healthy and sustainable business (Leatherbarrow & Fletcher, 2015).
2. WHAT WE SELL
a) Summary
Baseline is a Sports Wear company that is focused on selling clothes, shoes, and caps for boys and men who are actively engaged in sports, eventually branching out to women’s apparel.
b)
Our products
Baseline Sports Wear growth strategy is based on adopting other active lifestyles such as jogging, CrossFit-training, and mixed martial arts (MMA) to name a few.
c)
Our services
The company will offers services to connect people with training. Individuals who want to adapt an active lifestyle can be connected to gyms who can help people realize their goal of losing their weight or even becoming competitive.
3.
MARKET ANALYSIS AND SALES FORECAST
a)
Total Market
The total market for sports apparel in the United States is $200 billion on an annual basis. This means that Baseline Sports Apparel has a good chance of competing in the marketplace to achieve sustainability over the years (Leatherbarrow & Fletcher, 2015).
b)
Target Market Summary
Baseline Sports apparel has identified different market segments for its products in terms of geographic, behavioral, psychographic, and also demographic segmentation. The geographic segments are divided into different units in terms of countries, cities, regions, and states. The psychographic segments are classified in terms of goal achievers, hard workers, and well-experienced groupings.
c)
Target Market Segmentation Analysis
The strategic positioning at the company is essential for ensuring the company has substantial strategic performance. Baseline brand fits into the grand strategy as a result of top-notch technologies, designs, and also the adoption of unique culture of an active lifestyle that can achieve strategic growth (Leatherbarrow & Fletcher, 2015).
d)
Target Market Segment Strategy
Baseline market segment strategies include focused differentiation, focused segmentation, and pricing strategies. There several ways in which the apparel will be differentiated from others that exist in the market place. This is achieved by offering active wear that has technology specific to CrossFit-training, and mixed martial arts (MMA) (Leatherbarrow & Fletcher, 2015).
e)
Sales Forecast
The company is forecasting to sell $5 million of sports apparel on an annual basis.
f)
Business Context Analysis
The business environment for sports Apparel is competitive. However, there are several factors that have been identified in the marketplace that ensures the company will become competitive over time. This includes competing using a focused differentiation approach that would target customers who fit into a niche in the market and offering a product they cannot get anywhere else. There are opportunities for the company to improve in the market, such as involving in different forms of advertising, having improved distribution, and also offering price incentives (Leatherbarrow & Fletcher, 2015).
g)
The Competition and Customer Buying Patterns
Many competitors in the sports apparel business include Nike, Adidas, and Tom Ford. These are the major competitors that have brought business rivalry in the market. Low pricing is the best competitive strategy that would be adopted to ensure that the company has an edge on the marketplace (Leatherbarrow & Fletcher, 2015).
References
Davis, B. (2017). Mastering organizational change management. Plantation, FL: J. Ross Publishing
Hayes, J. (2018). The Theory and Practice of Change Management. London: Palgrave
Leatherbarrow, C & Fletcher, J. (2015). Introduction to human resource management: a guide to HR in practice. 3rd. London: Chartered Institute of Personnel and Development.
Your company name
Your name
Instruction Page
1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location
2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure
3. Open the document header and enter your company name and your name
4. Update the table of contents as you build your business plan.
Delete this page before submitting your business plan.
Business Plan
Your Company Name Here
City, State
Date
Statement of Confidentiality & Non-Disclosure
THIS BUSINESS PLAN CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document’s content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company’s express written consent.
The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
Disclaimer Notice
THIS BUSINESS PLAN IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
Table of Contents
Introduction and Overview
6
Executive Summary
6
Objectives
6
Mission
6
Keys to Success
6
Company Summary
6
Company Ownership
6
Start-up
6
What We Sell
7
Summary
7
Our products 7
Our services
7
Market Analysis and Sales Forecast
8
Market and Sales Forecast Summary
8
Total Market
8
Target Market Summary 8
Success Strategy and Implementation Plan
9
SWOT Analysis
9
Our Competitive Edge 9
Website Plan
9
Marketing Strategy
9
Sales Strategy
9
Key Implementation Milestones
9
Company Resources
10
Our People
10
Business Structure
10
Start-up Capital
10
Financial Statements
11
Statement of Operations
11
Balance Sheet
11
Statement of Cash Flows
11
Breakeven Analysis
11
Key Ratios
11
Important Assumptions
11
Introduction and Overview
Executive Summary
Objectives
Mission
Keys to Success
Company Summary
Company Ownership
Start-up
What We Sell
Summary
Our products
Our services
Market Analysis and Sales Forecast
Market and Sales Forecast Summary
Total Market
Target Market Summary
Target Market Segmentation Analysis
Target Market Segment Strategy
Sales Forecast
Business Context Analysis
The Competition and Customer Buying Patterns
Success Strategy and Implementation Plan
SWOT Analysis
Our Competitive Edge
Website Plan
Website Marketing Strategy
Website Development Requirements
Marketing Strategy
Sales Strategy
Key Implementation Milestones
Company Resources
Our People
Existing management
Future management
Organization Structure
Business Structure
Start-up Capital
Summary
Use of Funds
Source of Funds
Financial Statements
Statement of Operations
Balance Sheet
Statement of Cash Flows
Breakeven Analysis
Key Ratios
Important Assumptions
Page 5
Project
Business Plan Project
• By the end of week 7 you will need to complete the rest of your Business Plan
Template.
o You will be graded on the following sections:
Success Strategy and Implementation Plan
Company Resources
Financial Statements
o You must submit the entire completed template. The sections completed
in Essentials of Business Development 1 will provide context for the
sections you will be completing in this class.
Use the business plan template provided. The information to use for the business plan is located in “Business plan information”, However do not use that word document as the template.