PortfolioProjectMKG3401.pptxPortfolioProjectMKG340_1.pptx
Option #1 In PowerPoint or another presentation software like Prezi, design a new ad for your chosen brand to present on a social media platform. Detail who your audience (target market) will be and how often they will be reached. All 4Ps should be touched in the ad in some way (brand elements, price, how to access product, and a sales promotion). Include a sсrіpt for a narrator and any actors explaining the brand′s attributes and benefits. Include a tag line or ″brand mantra.″ Determine the media channels and promotional mix for your brand and explain its relevance based on the brand′s target audience. Demonstrate how the new ad would differ amongst the promotional mix but how the brand message would remain consistent based on the IMC principle. Research anything about your brand that could be perceived as a brand crisis and design a plan that helps protect the brand′s image and discuss how your ad helps to restore confidence in its target market. Your presentation should be 13-15 slides in length Discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references. Review the grading rubric to see how you will be graded for this assignment.
Portfolio Project
Option#1
Savannah Morrical
Colorado State University Global
Course Code: MKG330
Dr. Laurie Barnes
February 2021
Les Mills visual Celebrity Ad for social media
For my portfolio project I would like to use Dwayne Johnson for my celebrity.
He is a known fitness enthusiast
He has 15 million followers on twitter
The new product lunch for the brand Les Mills will be an on-demand fitness program targeted for school aged children.
Since a lot of children are doing remote learning and are stuck in front of a screen for hours. The new product launch will be targeted to children and families to be active at home.
The visual ad will use the celebrity Dwayne Johnsen using the service with this children being active as a family.
Notes: Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Figure 1
Dwayne “The Rock” Johnson and children
References
Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Johnson, D.[@TheRock](2020, December 20). CEO: Seven Bucks Companies. Twitter. Retrieved from https://twitter.com/TheRock
Portfolio Project
Option#1
Savannah Morrical
Colorado State University Global
Course Code: MKG330
Dr. Laurie Barnes
February 2021
Les Mills visual Celebrity Ad for social media
For my portfolio project I would like to use Dwayne Johnson for my celebrity.
He is a known fitness enthusiast
He has 15 million followers on twitter
The new product lunch for the brand Les Mills will be an on-demand fitness program targeted for school aged children.
Since a lot of children are doing remote learning and are stuck in front of a screen for hours. The new product launch will be targeted to children and families to be active at home.
The visual ad will use the celebrity Dwayne Johnsen using the service with this children being active as a family.
Notes: Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Figure 1
Dwayne “The Rock” Johnson and children
References
Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Johnson, D.[@TheRock](2020, December 20). CEO: Seven Bucks Companies. Twitter. Retrieved from https://twitter.com/TheRock