Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.
Include the following in your matrix:
- Centralized versus decentralized format of management
- Strategic goals of the organizations
- Variation in the access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume
Do not simply copy and paste quotes into the matrix. I expect at least 80% of the content to be your own original work.
Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Marketing Matrix
For Profit
Non-Profit
Centralized VS
Decentralized
Management
Strategic Goals
of the
Organization
Variation in
the Access
to the
Capital
Market
Strategic
marketing
differences
between
these 2
types of
organizations
Quality
attributes
of the 2
types of
organizations
Management
of pricing and
volume