Marketing Management PowerPoint
Marketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this
Assignment, you will access the simulation with survey data and the
of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.
The following Course Outcomes are assessed in this Assignment:
MT450-3: Evaluate a firm’s marketing opportunities.
PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.
You will create a minimum of 12 Microsoft PowerPoint slides with
and an additional title and references slide with
below each slide for the marketing director (MD) and marketing team.
Address the following checklist items based on the simulation survey results (located below), the CSR database, chapter readings, and Learning Activities:
Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the
, and readings.
Unit 5 Assignment grading rubric
ASG simulation with survey data
ASG CSR database
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Boston, MA: Pearson.
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