Marketing Management PowerPoint

Marketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this

simulation

Assignment, you will access the simulation with survey data and the

CSR database

of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.

The following Course Outcomes are assessed in this Assignment:

MT450-3: Evaluate a firm’s marketing opportunities.

PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.

You will create a minimum of 12 Microsoft PowerPoint slides with

audio

 and an additional title and references slide with

notes

 below each slide for the marketing director (MD) and marketing team.

Address the following checklist items based on the simulation survey results (located below), the CSR database, chapter readings, and Learning Activities:

Checklist:

Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the

ASG CSR database

, and readings.

Access the

Unit 5 Assignment grading rubric

.

ASG simulation with survey data

ASG CSR database

Reference

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Boston, MA: Pearson.