This assignment is an opportunity for you to explore the CSR work of one international company in depth, and to evaluate this with reference to some of the core ideas, concepts and theories already presented in this course.
Your essay should include the following sections:
1. Title page (title of your essay, your name, student number, and word count)
2. Introduction – give an overview of what your essay is about and your key findings
3. Overview of your chosen company (choose an international business)
4. Analysis and evaluation of the CSR work of your company. Please make sure you cover both the sections below:
· Describe and explain the CSR work of the company you have chosen
– Use company websites and reports to describe and explain the main CSR work done by your chosen company. You might also find it helpful to explore any evidence you find about the company’s reason for doing CSR work, and the rationale given for the particular approach to CSR taken. For example, the company might tell you why it is addressing the issues that it covers.
· Evaluate the CSR work of this company
This is an opportunity for you to evaluate the CSR work of your chosen company by demonstrating some of what you have learnt in this course. Use the following to help you to evaluate the company’s work on CSR:
– Core concepts and theories from this course.
– The CSR literature (e.g. on the relevant sector or company)
– Reference to wider CSR initiatives
– Media reports, and critiques from various stakeholders (including NGOs and unions).
For example, you might use Crane et al.’s ‘Core characteristics of CSR’; Carroll’s pyramid; stakeholder theory; and/or the GRI reporting criteria to help you evaluate what is good about the approach taken by the company, and what is missing or what it could do better.
Does the company’s CSR work appear to address its core social and environmental impacts, and its key stakeholders?
5. Recommendations
Based on the analysis and evaluation you have done in point 4 of this guidance, you need to provide some recommendations as to how you think the company could improve its CSR work. You must clearly explain and justify your recommendations with reference to your evaluation in part 4.
6. Conclusion – briefly summarize what your essay has covered, your findings and your recommendations.
7. Reference list (PLEASE NOTE: Harvard style, references are not included in the word count)
Please note: You must use at least eight academic reference, in addition to the core readings for the course. Marks will be deducted if the sources of information used in your essay are not included, or the minimum reference requirement is not met.
Word count: 2,500 words, +/- 10% (references excluded)
BUSM4690 Managing International Business Responsibly
Assessment 2 – Essay guidance
This assignment is an opportunity for you to explore the CSR work of one international company in depth, and to evaluate this with reference to some of the core ideas, concepts and theories already presented in this course.
Your essay should include the following sections:
1
. Title page (title of your essay, your name, student number, and word count)
2. Introduction – give an overview of what your essay is about and your key findings
3. Overview of your chosen company (choose an international business)
4. Analysis and evaluation of the CSR work of your company. Please make sure you cover both the sections below:
·
Describe and explain the CSR work of the company you have chosen
· Use company websites and reports to describe and explain the main CSR work done by your chosen company. You might also find it helpful to explore any evidence you find about the company’s reason for doing CSR work, and the rationale given for the particular approach to CSR taken. For example, the company might tell you why it is addressing the issues that it covers.
·
Evaluate the CSR work of this company
This is an opportunity for you to evaluate the CSR work of your chosen company by demonstrating some of what you have learnt in this course. Use the following to help you to evaluate the company’s work on CSR:
· Core concepts and theories from this course.
· The CSR literature (e.g. on the relevant sector or company)
· Reference to wider CSR initiatives
· Media reports, and critiques from various stakeholders (including NGOs and unions).
For example, you might use Crane et al.’s ‘Core characteristics of CSR’; Carroll’s pyramid; stakeholder theory; and/or the GRI reporting criteria to help you evaluate what is good about the approach taken by the company, and what is missing or what it could do better.
Does the company’s CSR work appear to address its core social and environmental impacts, and its key stakeholders?
5. Recommendations
Based on the analysis and evaluation you have done in point 4 of this guidance, you need to provide some recommendations as to how you think the company could improve its CSR work. You must clearly explain and justify your recommendations with reference to your evaluation in part 4.
6. Conclusion – briefly summarize what your essay has covered, your findings and your recommendations.
7. Reference list (PLEASE NOTE: Harvard style, references are not included in the word count)
Please note: You must use at least
eight
academic reference, in addition to the core readings for the course. Marks will be deducted if the sources of information used in your essay are not included, or the minimum reference requirement is not met.
Weight: 50% / Word count: 2,500 words, +/- 10% (references excluded)
1
Course: Managing International Business Responsibly
Assessment Task 2: Team presentation and research report: Selecting one CSR issue facing by organisations
Weight: 50%
Criteria | Ratings | ||||||||||||
Exceeds expectation (High Distinction) |
Exceeds expectation (Distinction) |
Meets expectation (Credit) |
Meets expectation (Pass) |
Below Expectation (Fail) |
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CSR work of one MNE identified and fully discussed |
· Very thoroughly researched · Effective use of materials · Comprehensive identification and discussion of issues |
· Well researched · Appropriate use of materials · Good identification and discussion of all issues |
· Competently researched · Good use of materials · Good identification and discussion of all issues |
· Some use of research materials · Some misunderstanding of issues or materials · Some relevant issues overlooked |
· Limited research · Relevant materials overlooked or misunderstood · Failure to identify and discuss relevant issues |
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10 pts |
8 pts |
6 pts |
4 pts |
2 pts |
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Critical analysis and logical argument:
– What is good about the CSR in the MNC -Recommendations to improve the company’s CSR efforts |
· Thorough analysis deals effectively with complexity of issues, persuasively argued throughout, contrary arguments anticipated · Good critical evaluation of material · Clear, precise, logical structure and organisation · Professional level recommendations |
· Good analysis · Argument well developed and supported · Some critical evaluation of materials · Suitable and coherent structure, and organisation · Recommendations are logical extrapolations from research |
· Some analysis of issues · Argument may be underdeveloped or unpersuasive · Synthesis of materials has limited critical evaluation · Generally coherent structure and organisation, but with occasional deficiencies · Recommendations based on basic understanding of literature |
· Mainly descriptive with little analysis of issues · Basic argument is unclear, undeveloped, or not well supported · Some reference to relevant materials · Some defects in structure and organisation · General recommendations, not beyond the research base |
· Insufficient analysis · Argument is lacking or unsound · Failure to use relevant materials may indicate confusion or misunderstanding · Structure and organisation is incoherent or lacking · No recommendations, ambiguous recommendations, or not linked to research |
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20 pts |
16 pts |
12 pts |
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Use core concepts, models and theories from this course to explain answers |
· Excellent use of core concepts · Excellent use of CSR theories · Excellent critical analysis integrating concepts and theories |
· Good use of core concepts · Good use of CSR theories · Good critical analysis integrating concepts and theories |
· Coherent use of core concepts · Coherent use of CSR theories · Coherent critical analysis integrating concepts and theories |
· Provided some use of core conceps · Some use of CSR theories · Some critical analysis integrating concepts and theories |
· Provided insufficient core conceps · Insufficient use of CSR theories · Insufficient critical analysis integrating concepts and theories |
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Writing is clear with good spelling and grammar |
· Written in report or memorandum style (not essay) · Minimal errors in expression, spelling, punctuation or grammar · Thoroughly edited |
· Written in report or memorandum style (not essay)
· Occasional minor flaws in expression, spelling, punctuation or grammar · Well edited |
· Written in report or memorandum style (not essay)
· Some flaws in expression, spelling, punctuation or grammar · Some oversights in editing |
· Style may not be consistent with report or memorandum · Writing may be difficult to follow in parts, with flaws in expression, spelling, punctuation or grammar · Some oversights in editing |
· Style may not be consistent with report or memorandum
· Poor, frequent, or repeated flaws in expression, spelling, punctuation or grammar · Little evidence of, or poor editing |
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5.0 pts |
4.0 pts |
3 pts |
1.0 pts |
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Quality references used and accurately cited |
· High quality references from key journals or quality organisations · Authorities and sources are accurately cited in full |
· Quality references · Authorities and sources are generally cited correctly |
· Good references · Some references are missing, incomplete, or incorrectly cited |
· Some references are not good · Some references are missing citations or inaccurate |
· Inappropriate or poor references, or references missing in text or reference list · References poorly or inadequately cited |
Criteria
Mark
Final
Mark/20
Name:
CSR work of one MNE identified and fully discussed
Critical analysis and logical argument
Use core concepts, models and theories
Writing is clear with good spelling and grammar
Quality references used and accurately cited
Total
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