OverviewThis independent writing assignment is designed to give you a chance to apply concepts you have learned in order to
write a formal introductory letter to a new client. For the sake of this assignment, create a fictional company that you
will be working with in a role of your choice (e.g. “I am looking forward to consulting with your accounting team on the
implementation of new bookkeeping methods.”) In this letter, you will introduce yourself to this new client – and the
letter’s content will establish their first impression of you.
Note: This is an individual assessment.
Purpose
Completing the Introductory Letter to a Client will help you achieve the following learning outcomes:
a
• Learning outcome 1: Create, conduct and deliver efficient, informative written, verbal, and non-verbal
communications in order to persuasively develop a targeted audience’s comprehension
• Learning outcome 3: Apply course concepts and best practices to effectively research, plan, write and present
information
.
Learning outcome 4: Cultivate professional credibility, self-awareness, situational adaptability and confidence
Learning outcome 5: Effectively create and implement different formats of business communication (e.g. reports,
proposals, plans, routine messages)