Communication and Social MemoryMidterm Examination
Spring 2022
Directions: Below you will find three essay questions. Everyone should respond to
question one. Then you may choose to respond to either question two or question three.
Respond to your two questions in well-written and well-organized essays. Think about
your essays as arguments that you are advancing and supporting with evidence (evidence
from class discussions and your textbook). Each essay is worth 20 points. I do not like
to suggest a specific length for each essay because the length of your response should be
related to the sophistication of your knowledge. That is, if you are well-prepared you
should see complexity in the question that would demand a sophisticated, and longer,
response. A sophisticated response will necessarily be longer than a less sophisticated
response.
Question 1: As you respond to this question, be sure to draw on material that describes
the nature and use of schemas from Fisk & Taylor and from our discussion of the
relationship between cognition and communication. What are schemas? Describe their
essential character? From where do our schemas originate? What social and
communicative functions do schemas serve? Some have argued that schemas can be
useful tools. On the other hand, Walter Lippmann in 1922 seems to allude to schemas
when he says, “We are all captives of the pictures in our head–our belief that the world
we have experienced is the world that really exists.” Some have argued that schemas may
have deleterious consequences for our perception and our social behavior. Perhaps
Lippmann might say that we are captives of the schemas we construct and hold in
memory. Which position do you hold? Perhaps the answer to this question depends on
the existence of moderating factors or the character of the schemas in question.
Explicitly describe your position on the value of schemas. Then, be sure to support your
position with evidence (in the form of research findings) that you have learned from our
text and lectures/discussions. If you have not done so, describe how the concept of
schemas has been used to explain sophisticated forms of communicative behavior in the
field of communication (specifically, Constructivism). Be sure to introduce the concepts
of interpersonal construct differentiation, interpersonal construct abstractness, listener
adapted persuasion, reflection enhancing discipline, and comforting communication.
How do the findings from Constructivism help us to understand our use of schemas as
described by Fisk & Taylor?
This question is asking you to integrate a lot of information discussed in class and your
readings. Therefore, your response should be one that incorporates a variety of distinct
concepts and uses them to write an essay that reflects your coherent understanding of this
material. I don’t like to suggest page lengths for your essay but if your response is not 8-
10 pages in length, you might want to question whether or not your response is
sufficiently comprehensive.
Question 2: We discussed five philosophical anthropologies in class. Introduce and
define the consistency seeker, naïve scientist, and the cognitive miser philosophical
anthropologies. Using your text and class discussions, identify three specific concepts
that support the logic of each philosophical anthropology (you should be discussing a
total of 9 supporting concepts). You should be drawing on discussions of attribution
models, attribution bias, heuristics, and schemas to support your claims. Your discussion
should be thorough and comprehensive.
I believe this essay is a bit more straightforward than the first question and probably
requires less thought about how you might introduce, discuss, and integrate material into
a coherent essay. Nonetheless, if your response is not 7-10 pages in length you might
want to question the comprehensiveness of your response.
Question 3: Use the following elements to construct a social situation that you analyze
with Kelley’s Covariation Model. Assume that you are observing and attempting to
explain the behavior of “Bill.” What could explain the way Bill (the Creative Director at
an advertising agency) treats Don (an artist at his advertising agency)? Describe your
situation in detail before you apply the model to that situation. The more thorough your
description of the situation the better will be the application of the model. Construct your
example (and this situation) around the elements of the Covariation Model. Based on
your application of this model, what kind of attribution should be made to the actor’s
behavior in your hypothetical situation? I provided you with visual representations of
different forms of information evident in the Kelley’s model. DO NOT use these visual
aids in your essay. They were intended to help you learn Kelley’s Covariation Model.
Your goal is to demonstrate your understanding of this model by describing and
analyzing this model. You may use the figures on a piece of “scratch paper” but do not
incorporate them into your response.
Collective Memory
Nature of Collective Memory
• Memory is lodged in a number of kinds of
groups.
Nature of Collective Memory
• Memory is lodged in a number of groups
• Memory can be a communal phenomenon
(not just an individual phenomenon).
American Identity
• Collective memory of an American identity is
not a neutral activity.
• Groups seek to position themselves in relation
to one another.
• Social Identity Theory—May be done by
demeaning specific groups.
Museum at Little Big Horn in Montana
• Decades ago, the museum at LBH initially
displayed only Sioux artifacts that portrayed
them as uncivilized.
• Whites were memorialized as civilized and
victims of the brutality of “savages.”
• Now Custer is portrayed as a symbol of racism.
LBH
• Changes came from decades of protests
(sometimes violent) and lobbying on the part
of the Sioux. Ongoing battle of LBH?
• Rhea makes the point that changes that
recognized minority rights came from
resistance to oppression.
American Identity
• There has never been change that came from
a cultural drift towards pluralism.
• Actions required in:
– Civil Rights Movement
– Women’s Movement
– Changes in treatment of Latinas/Latinos
– Changes enforced by law
Principles
• Past is not simply there in memory, it must be
articulated to become memory.
• Collective Memory serves the present.
• Memory is a function of messages that
configure and refigure what has gone before.
Principles
• One participates in a collective memory by
acting in ways that support or challenge that
memory.
• Deborah Rudolph quote
A Look at Oklahoma City Memorial
Museum
The Bomb
A Look at the Oklahoma City Memorial
Museum: Places Involving Search and Rescue
Gates of Time
Reflection Pool
Field of Empty Chairs
Survivor’s Wall
Survivor Tree
Rescuer’s Orchard
Children’s Area
Fence
What is the memorial attempting to
commit to memory?
Cognitive Experiential Self
Theory
CEST
Implicit Theories of Reality
▪ Self Theories
▪ World Theories
▪ Propositions connecting the two
▪ Organization of Theories
Two Systems
▪ Rational System
▪ Experiential System
Four Needs of Self System
▪ Establish and Maintain Positive Sense of
Self
▪ Maximize Pleasure and Minimize Pain
▪ Accurate Model
▪ Maintain Relatedness
Four Implicit Schemata
▪ Self Esteem
▪ World Benevolent/Malevolent
▪ World Meaningful/Meaningless
▪ People Trustworthy/Untrustworthy
Two Tiered System Produces:
▪ Explicit Self Esteem—Rational System
▪ Implicit Self Esteem—Experiential System
Two More Important Concepts
▪ Self Enhancement
▪ Self Verification
A Test
Attribution Theory
Some Models
Assumptions of Covariation Model
Multiple Observations of Behavior
⚫ People Act as Naïve Scientists
⚫ Behavior Varies:
⚫
Who is behaving
⚫ The entities in the situation
⚫ Modality (Time)
⚫
Elements of Covariation Model
Person (P)
⚫ Time (T)
⚫ Behavior
⚫ Third Party Actors (a)
⚫ Entity (e1), secondary entities (e2, e3)
⚫
Types of Information in Covariation
Model
⚫
Consistency
⚫
Distinctiveness
⚫
Consensus
Consistency Information
P
High
eT1
eT2
eT3
P
Low
eT1
eT2
eT3
Distinctiveness Information
P
Low
e1
e2
e3
P
High
e1
e2
e3
Consensus Information
P
a1
e
a2
a3
High Low
Types of Attributions
⚫
Actor
⚫
Entity
⚫
Actor/Entity Interaction
Causal Schemata Model
⚫
Multiple Sufficient Causal Scheme
⚫
Multiple Necessary Causal Scheme
Schacter’s Theory of Emotional
Lability
⚫
Extends Attributions to the Study of Self
Perceptions
⚫
Emotional Reactions are forms of Arousal
⚫
Arousal Subject to Multiple Interpretations
Bem’s Theory of Self Perception
⚫
Use the same mental processes to
understand self that we use to understand
others
Use external cues to explain internal
states
⚫ Like Schacter, we look to our environment
to make self attributions.
⚫
Rotter’s Locus of Control Theory
⚫
Internals
⚫
Externals
Conflict Strategies
⚫
Passive-indirect
⚫
Distributive
⚫
Integrative
⚫
Links to LOC theory?
Refinements in Attribution Theory
⚫
Linking Attributions with Cognitive
Structures
⚫
Linking Communication with Causal
Attributions
Bias
⚫
Fundamental Attribution Error
⚫
Reasons
⚫
Stage Model
Stage Model for FAE
⚫
Stage 1: Categorization
⚫
Stage 2: Characterization
⚫
Stage 3: Correction
Bias
⚫
Fundamental Attribution Error
⚫
Actor/Observer Effect
⚫
Exceptions
Bias
Fundamental Attribution Error
⚫ Actor/Observer
⚫ Self Centered Bias
⚫ Self Serving Bias
⚫ Naïve Realism
⚫ Dunning Kruger Effect
⚫
Bias
⚫
Heuristics
Defined
⚫ Conditions promoting heuristics
⚫ Types
⚫
Heuristics
⚫
Availability
What is accessible?
⚫ Frequency/Recency of use?
⚫
⚫
Representativeness
Attention to vivid information
⚫ Ignore base-rate information
⚫
Heuristics continued
⚫
Simulation Heuristic
Imagining hypothetical scenarios
⚫ Examples
⚫
Anchoring and Adjustment
Using prior experiences
521 Communication
Lecture
Role Category Questionnaire
◼
Describe Liked Other
◼
Describe Disliked Other
Cognitive Complexity
◼
Cognitive Differentiation
◼
Cognitive Abstractness
◼
Cognitive Integration
Construct Abstractness
◼
Level One: Physical constructs. Such
constructs provide a description of the other’s
physical qualities and appearance.
◼
“She’s short, has brown hair, and brown eyes.“
◼
“He’s real skinny and has freckles all over his
face.”
Construct Abstractness
◼
◼
◼
◼
Level Two: Social role, demographic,
behavioral, and specific interest, ability
constructs. Such constructs refer to specific,
concrete aspects of the other’s social status,
actions and preferences.
“She’s a student at this school.”
“He’s a good kick-ball player.”
“He’s always hitting and pushing other kids.”
Construct Abstractness
◼
◼
◼
Level Three: Global evaluation and general
interest, ability constructs. Such constructs
express a general affective evaluation of the
other or psychological characteristics of the
other relevant only in a specific context.
“He’s really intelligent and always does well in
school.”
“She is a pure WITCH when she is with other
women.”
Construct Abstractness
◼
◼
◼
Level Four: Abstract, psychologically
centered constructs. Such constructs refer to
general traits, dispositions, and motivations that
have implications for the other’s conduct and
character.
“He’s the kind of person who knows what he
wants and will do anything to get it.”
“He’s kind and gentle to others due to his
pacifist upbringing.”
Cognitive Complexity Influences
Cognitie Processes
◼ Abilitiy
to Integrate Information in an
Impression
◼ Affective
Perspective-Taking Ability
Unintegrated Aggregation
◼
Description of positive and negative traits with
no attempt to recognize or explain conflict.
◼
Thoughtful, Helpful, Brave, Two-faced, Cheater
Unintegrated One Sided
Emphasis
◼
Inclusion of only positive or negative traits
◼
Helpful, Brave, Thoughtful
Integration Successive
Subordination
◼
Description is characterized by successive
rationalizations. Some information is
discounted.
◼
Many people think that Howard is nice and
thoughtful. He really is not. When he behaves
this way he is really putting on an act to
accomplish his own goals.
Integration Superordination
◼
Description deals with conflicting traits by
utilizing a concept or trait that subordinated and
explained the conflict, yielding a coherent
impression of Howard.
◼
Example next slide
Integration Superordination
example
◼
Howard really cares a great deal about
academics. He also wants his friends to care
about academics in the same way because he
cares about his friends and wants them to live
up to their potential and to succeed. Sometimes
this leads him to say and do some harsh things
with his friends.
Affective Perspective Taking
◼
Children were asked to think of a time their
mother/friend asked them to do something they
did not want to do or said something that hurt
them.
◼
Child was asked to describe what the other
person was thinking/feeling and why they acted
the way they did.
Logic of Affective Perspective
Taking Task
◼
Assumes that most people see their own actions
in a positive light. Real perspective-taking
requires suspending your hurt feelings in order
to understand the thoughts and feelings of
another.
Lowest Level of Affective
Perspective Taking
◼
Indicates a failure to suspend evaluation of the
hurtful act and almost no awareness of the view
of the other.
◼
“Billy is just a big jerk.”
Mid Level of Affective
Perspective Taking
◼
Evaluation of the hurtful act is clearly suspended
and an explanation of the act is introduced but
in an ambiguous form.
◼
“Billy isn’t very happy right now. Usually, we
play together and have fun.”
Highest Level of Perspective
Taking
The child clearly represents the situation from
the other child’s point of view and supplies a
clear motivational analysis representing the other
child in a favorable light.
“Billy’s Daddy doesn’t live with Billy and his Mom, now.
Billy’s Daddy was supposed to take him to the Zoo this
weekend but he didn’t come. He’s pretty upset about that.
Usually, we are good friends. He’ll probably apologize at
recess.”
◼
Cognition Influences
Communication
◼
Cognitive Complexity predicts:
Comforting
Reflection Enhancing Discipline
Listener Adapted Persuasion
Listener Adapted Persuasion
◼
Definition:
The extent to which a message is adapted to the
unique qualities or beliefs of a listener.
◼
Levels on following slide
◼
No Discernable Recognition of
the Listener’s Perspective
◼
Unelaborated Requests
◼
◼
“Mommy, can I have someone sleep over on
Friday night?”
“Could you please take care of this puppy?”
◼
Next
Implicit Recognition of the
Listener’s Perspective
◼
◼
◼
Elaboration of necessity, desirability or request from
the perspective of a third party.
“My friends like me a lot and will miss me when I go
away to military school. They would like a party and
they would like you to have them sleep over”
“Would you keep this dog safe so that he won’t run
into the street and would you keep it in your house so
he won’t be scared by other dogs.”
Explicit Recognition of and Adaptation
to the Listeners’ Perspective
◼
“You have been saying that you wanted to get to know my
friends. If you let me have a party, you can meet my friends and
get to know them.”
◼
“If I were you and I lived alone, I’d like a good watch dog like
this one.”
◼
“I’d tell her how he might have an owner and if she was in the
same situation, if she lost her puppy, she would want someone to
take care of it for her.”
Comforting
◼
Messages intended to relieve the distressed
state of another
◼
Assumptions:
Everyday hurts
◼ Occurs in the context of friendships
◼
Examples of Comforting Messages
◼
I) Denial of individual perspectivity–The speaker condemns
the feelings that exist in the situation for the person
addressed.
◼
“There is nothing to be upset about–it’s just
an old party.“
◼
“I’d tell her there have been other parties and
that she should be happy about going to them.”
Examples of Comforting Messages
◼
II) Implicit recognition of individual perspectivity–The speaker provides
some implicit acceptance of and/or positive response to the
feelings of the others, but does not explicitly mention, elaborate,
or legitimize those feelings.
◼
Divert attention
◼
“When I have a party, I’ll invite you.“
◼
“I know your feeling a little down. Hey, lets
blow this pop stand and grab a few blue cups
at He’s Not Here.“
Examples of Comforting Messages
◼
II) Implicit recognition of individual perspectivity–The
speaker provides some implicit acceptance of
and/or positive response to the feelings of the
others, but does not explicitly mention,
elaborate, or legitimize those feelings.
◼
Nonfeeling centered explanation of the situation
◼
“Maybe your invitation got lost in the mail.”
Examples of Comforting Messages
◼
III) Explicit recognition and elaboration of individual perspectivity-Speaker explicitly acknowledges, elaborates, and legitimizes the
feelings of the other. . . may include coping strategies used in
conjunction with an explication of the other’s feelings.
◼
“Well, I’d say I understand how he feels, that I’ve done
poorly on exams before. It can make you feel bad. But that
it is only one test and there will be others. And I’d say that
I’ve had classes with Waltman and sometimes he grades on
improvement. So, Waltman probably doesn’t think your
not capable of getting an ‘A’. You’ve done well on other
assignments in his class. And look at your GPA. That is the
real reflection of your abilities.”
Reflection Enhancing Discipline
◼
Verbal discipline messages specifically designed
to encourage the child to reflect on the causes
and consequences of their misbehaviors and to
view those consequences as a reason to change
their behavior.
◼
Discipline designed to teach moral principles.
Reflection Enhancing Discipline
◼
1. Explicit Discouragement of Reflection.
◼
“I’d tell him to take it back to the store and
ground him.”
“If you ever take anything from the store again
I’ll blister your bottom.”
Taking people’s things is wrong. Now
apologize.”
◼
◼
Implicit Encouragement of
Reflection
◼
“Stealing is wrong. It is against the law and you
can end up in jail.”
◼
“As a child you have to go to school. It is a job
like I have a job. Now get your clothes on or
you’ll be late.”
Explicit Encouragement of
Reflection
◼
“First I’d get him to tell me why he called his
friend a name like that. You know, talk about
why he felt that way. He’s had names thrown at
him, in fact not long ago. I’d ask him how he
felt when it happened and tell him his friend felt
the same way. If he wants to have his friend to
play with he probably should apologize and tell
his friend why he did it. Is that what he wants ?
Another Example of Explicit
Encouragement
◼
So, you just took the truck away from you little
brother because you wanted to play with it? Do
you remember how you felt last week when the
older boys from down the street took your
wagon? That did not feel good. You cried, right?
Well that is how your little brother feels right
now. So what do you think you should do?
Communication Influences
Cognition
◼
Reflection Enhancing Discipline predicts
◼
Cognitive Complexity
◼
Resistance to Temptation
Moral Reasoning
◼ Sophisticated Comforting
◼
Identity Management
◼
Positive Face—The extent to which strategies
allow the other to maintain a positive/desired
self-image.
◼
Autonomy Granting Strategies—The extent to
which statements allow the persuadee the
freedom to determine their own desired selfimage and behavior
Positive Face
◼
1. Speaker threatens positive face by criticizing
or condemning the other person.
◼
“Who do you think you are? You party and
drink too much and when you drink you have
the mouth of a ______ clock and the brain of a
retarded chicken.”
Positive Face
◼
2. Strategies that acknowledge positive features
of the persuadee but balance both threatening
and supportive statements.
◼
“You’re a good friend but this being late all the
time is threatening to mess up our friendship
and our jobs.”
Positive Face
◼
3. Strategies that directly approve of the
persuadee’s positive face by providing approval,
praise, and liking.
◼
“You’ve been doing a heck of a job and your
pulling more than your fair share of the load.
Listen I have a problem that I’m hoping you can
help me with . . .”
Autonomy Granting
◼
1. Deny the autonomy through overt use of
power inherent in the speaker’s role.
◼
“Be here on time or I’ll report you to the boss
and you’ll be fired.”
Autonomy Granting
◼
2. Strategies that implicitly acknowledge the
ability of the persuadee to reason through the
situation and grant him/her freedom to act.
◼
“If you keep up this partying it will hurt your
grades.”
Autonomy Granting
◼
3. Strategies that explicitly acknowledge the
persuadee by encouraging him/her to come to
their own conclusions about needed actions.
◼
“I know I’m not your mother and I can’t make
you do anything but think about the kind of
relationship you want us to keep here.”
Self Presentations
◼
Beliefs about self that we ask others to accept.
◼
Manage our own impressions.
Interaction Involvement
◼
Degree to which people are engaged, cognitively and
behaviorally, in their conversations with others.
◼
Involved interactants are more aware of the demands
of the situation and respond appropriately to others.
◼
Uninvolved interactants are more preoccupied with
their own thoughts.
Interaction Involvement
◼
7-point scale (Not at all like me; Very much like me)
◼
I am keenly aware of how others perceive me during
my conversations.
I am very observant of others’ reactions while I’m
speaking.
Often in conversations I will pretend to be listening,
when in fact I was thinking about something else.
◼
◼
Verbal Aggressiveness
◼
A personality trait that predisposes persons to
attack the self-concepts of other people instead
of, or in addition to, their topics of
communication.
◼
Teasing, ridicule, profanity, character attacks,
insults
◼
Outcomes: anger, embarrassment, hurt feelings
Verbal Aggressiveness
◼
5-point scale (1=Almost never true; 5=Almost
always true)
◼
When I attack persons’ ideas, I try not to
damage their self concepts.
◼
When people behave in ways that are in poor
taste, I insult them in order to shock them into
proper behavior.
Verbal Aggressiveness
◼
I refuse to participate in arguments when they
involve personal attacks.
◼
When individuals insult me, I get a lot of
pleasure out of really telling them off.
◼
I like poking fun at people who do things which
are very stupid in order to stimulate their
intelligence.
Argumentativeness
◼
Trait Argumentativeness—General tendency to
approach/engage arguments.
◼
Operationalized:
◼
Trait argumentativeness = Approach
Argumentativeness (ARGap) – Tendency to
avoid arguments
Argumentativeness
◼
Associated with:
◼
1. Employee satisfaction with work
communication.
2. Effective upward communication
3. Skillful argumentation
4. Success in college
5. Perceived as dynamic communicators
◼
◼
◼
◼
Argumentativeness—Tendency
to approach items
◼
1=almost never true of me; 5=almost always
true of me
◼
I am energetic and enthusiastic when I argue.
I enjoy a good argument over a controversial
issue.
I enjoy defending my point of view on an issue.
I feel refreshed and satisfied after an argument.
◼
◼
◼
Argumentativeness — avoidance
◼
◼
◼
◼
◼
I prefer being with people who rarely disagree
with me.
I enjoy avoiding arguments.
When I finish arguing with someone I feel
nervous and upset.
I try to avoid getting into arguments.
I find myself unable to think of effective points
during an argument.
Receiver Apprehension
◼
Listening anxiety to inhibits one’s ability to
adequately (and accurately) decode messages.
◼
Associated with:
Physiological arousal during listening
◼ Lower apprehension as receivers than as sources
◼
Receiver Apprehension Test
◼
5=strongly agree, 1=strongly disagree
◼
I often feel uncomfortable when listening to
others on the phone.
I often have difficulty concentrating on what
others are saying.
Receiving new information makes me feel
restless.
◼
◼
Applications to Social Cognition?