Brand Building (Minimum 300 Words)

 
Marketers are innovative when it comes to product positioning. Part of product positioning is differentiation, a way of showing how a product is unique from its competitors. Analyzing and selecting a positioning strategy can mean the difference between success and failure for a new or existing product or service. Brand ambassadors, such as celebrities or other well-known icons, sports figures, or mascots, have become product endorsers to capture the customers’ attention in advertising and social media campaigns. Two examples include the following:

A popular insurance company has used its mascot, a gecko, to deliver its multi-channel messages through traditional and social media to differentiate itself among other insurers.
A popular recording artist delivers his message for a nutrition snack via commercials and social media to launch a new global brand.

Don't use plagiarized sources. Get Your Custom Essay on
Brand Building (Minimum 300 Words)
Just from $13/Page
Order Essay

For this discussion, select your favorite fast-food restaurant, and discuss the following:

Define your target market. What is the age group? What are the customers’ occupations and other defining factors?
Does the restaurant use a brand ambassador such as a celebrity, athlete, singer, or so forth? Is this effective for brand awareness? Why?

If your restaurant does not have an endorser, who would you select, and why? Explain the rationale behind your choices.

Name 1 competitor and how your brand is unique.

The following information is provided to help with your assignment:
Marketing strategies use the formula of STP/D or segmentation, targeting, positioning, and differentiation. A good way to remember the objective of each part of this formula is to think about what type of customer is interested in your product or service and to put him or her in a group—known as segmentation. For example, suppose you are in a reading club; you most likely have similar characteristics as others interested in the group. A marketer can segment you and place you in the same groups as others based on your similarities and preferences. Or, you might be part of a social media group or community with several similarities or things in common with others. This is segmentation.
The next important part of the STP/D formula is to think about how to talk to or communicate with these customer groups. Specific appeals are shown in advertising messages to encourage the segmented groups to buy. This is customer targeting or target marketing.
Finally, positioning and differentiation consider how the product is positioned in the marketplace, or where it sits in the market. For example, the product might be positioned as a value or luxury brand. Positioning includes differentiation, which is the unique way the marketer makes the product different from its competitors.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code GRADE