1. Identify three factors to consider in determining the competitive value of information technology. Justify the selected factors.
2. Of the factors selected, determine if each factor is applicable to all businesses and industries, and explain why or why not.
3. Analyze how social media provides a competitive advantage for an organization’s Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.
4. Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.