A. Write a summary of Dell’s distribution strategy over the years.
B. Answer the following questions:
· Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets?
· How does Dell’s preference for direct channels affect its decisions about physical distribution?
· What issues in channel conflict might arise from Dell’s current distribution arrangement?
C. In your opinion, write recommendations to improve Dell’s distribution strategy worldwide.
Created by Pixelnetica SharpScan
https://itunes.apple.com/app/id669911832
Created by Pixelnetica SharpScan
https://itunes.apple.com/app/id669911832
Created by Pixelnetica SharpScan
https://itunes.apple.com/app/id669911832
Created by Pixelnetica SharpScan
https://itunes.apple.com/app/id669911832
A. Write a summary of Dell’s distribution strategy over the years. (2 marks)
B. Answer the following questions:
· Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets? (2 marks)
· How does Dell’s preference for direct channels affect its decisions about physical distribution? (2 marks)
· What issues in channel conflict might arise from Dell’s current distribution arrangement? (2 marks)
C. In your opinion, write recommendations to improve Dell’s distribution strategy worldwide. (1 mark)