EXECUTIVE SUMMARY AND SWOT #1
Executive Summary
The purpose of this study is to offer recommendations that will help Proozy gain a significant market share in a competitive market. Since the creation of the e-commerce company, it has provided timely delivery, high-quality items, and offered discounted prices to its clients. Statistics show that 209.6 million people have shopped online since 2006, and the projection is that the figure will increase to 230.5 million in 2021. Further, 25% of American citizen’s shop online at least once every month. The statistics show that most Americans shop online, and the company can penetrate the market and gain some shares of the clients. Social media offers the best platform for Proozy to use as they seek to achieve a substantial market share. Also, over 70 percent of the American population has a social media profile in one of the platforms, and 3.1 billion people globally will be using social media by 2021. The company will use YouTube platform for marketing its product as it offers a wide range of clients. Social media marketing is a cost-effective way of reaching prospective clients. Also, search engine optimization is checking on social media presence as an essential factor in ranking websites. By creating rich content, there is a possibility that the algorithms will ranks the Proozy website up so that they can get clients from organic search. For the YouTube channel to grow, it will focus on giving its viewers high quality, and sports orientated content that will also be promoting the Proozy brand. By creating a team of high profile members of the online sports community, ProozyTube can create entertaining and sport-oriented content for its viewers while pushing and growing the Proozy brand. The launch of the YouTube campaign will enable the company to gain a significant market share to allow it to compete with tech giants such as Amazon.
Note to change!!!!!!!
Exe. Summary:
Use headings
Purpose of study
Client’s situation
Recommendation
Brief Implementation
—less about why but rather what & how
Change Executive Summary like the picture below by heading with paragraph
Picture is just example