Please read the presentation questions and sample paper first
the topic will be Shanghai, I had posted the Shanghai presentation.
HTM 425
Guidelines
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FORMAT OF THE PAPER
4 Double Spaced& Numbered pages (excluding title page, cover page and references)
Min 3 references together with the copies of material used
APA Style especially at citing and referencing
Proper use of Grammar
Table and Figure in APA style formatting
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From the syllabus
Tourism Industry Trends Article Research Paper (4pages)
Find a tourism trade industry or journal article that discusses a future trend we need to anticipate in the global tourism industry related to marketing, management, or finance of a popular destination. Discuss why you think it is important and whether you agree or disagree with the authors predictions. You can combine your findings from your presentation.
A total of 5double spaced pages (excluding references and cover page) of written work that relates to tourism industry trends must be completed by the end of the semester. (Students will select their own topic under the guidance of the course instructor) Each student will prepare an individual report.
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Content of the Paper
Find an article discussing a current trend in tourism for that destination. (It could be a possible trend for the future)
Geographic Overview
Brief History and Culture
Sample Itinerary
Stats about the popularity of the destination, etc…
From the syllabus: Areas to Cover:
Sections of the paper will include but not limited to: Introduction, Geographic Overview of the Region/Country, Current / Future trends, Summary and the learning experience after studying that particular topic.
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Some Major things to Avoid
Do not forget to divide your work into chapters (Eg: Introduction, Conclusion Etc)
Do not copy the words directly from the source. Give an explanation with your own sentences
If you have an Appendix, make sure it has a title and its at the end.
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APA LINK FROM COB International Business Department
Dr. Joel Nicholson
Great tool
Take a look at the examples.
http://userwww.sfsu.edu/~jnichols/APA-Style.htm
Thanks Dr.Nicholson
PLEASE CHECK THE SAMPLE PAPER ON ILEARN
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How your Papers be Graded?
HM 425 FINAL PAPER GRADING GUIDELINES:
GENERAL FORMAT OF THE PAPER: 10 PTS
Cover Page (2 pts)
Table of Contents (2pts)
Page Numbers (2pts)
Reference page – Appendices (2pts)
Using proper paragraphing (2pts)
USE OF APA WITHIN THE PAPER: 10 PTS
Proper citing of the sources used within the paper and reference page (5pts)
Proper citing of tables and figures (5pts)
Use of quotations or sentences paraphrased (5pts)
GENERAL FLOW AND THE QUALITY OF THE PAPER: 10 PTS
Use of language, grammar and punctuations (4pts)
Flow of the paper in terms of sequential order (3pts)
Length of sentences (3pts)
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PRESENTATION
Trade Show Format
Promoting and International Destination
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Questions that the participants could ask during the sessions
HM 425 – LIST OF POSSIBLE QUESTIONS
What are the main attractions in that area?
Are there any Historical landmarks/Museum to visit?
Are there Any “Must See” attractions which could fascinate travelers?
What are the possible accommodations in that area? Classify..
What are the good restaurants? Price Ranges??
How safe is to travel alone and are there any place travelers should avoid going there?
Is there any public transportation in that area? If so how it works?
Are there any good quality shopping areas for travelers?
Are there any factory stores, outlets to visit for travelers? Eg: winery, shoe factory…etc…
How much is the roundtrip from SFO- to destination?
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Questions Continued
Is there any rental places to rent a car or public transportation will work.
How easy to transfer from airport to hotel
Are there any suggestions on memorable items to buy for friends and family?
What is the official language?
Are there any hand gestures to avoid?
Are there any cultural taboos?
Are there any theatrical/shows/ festivals etc to see?
What is the economic impact on tourism on that region?
What are the exchange rates from U.S. Dollars to …..?
Are there any dress codes when you go religious places?
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Criteria in grading your presentations
HM 425 PRESENTATION GRADING SHEET
Name of the Group Members:
Date & Country to be presented:
Layout of the Poster Board:
Roles of the Individuals in Each Group:
Knowledge about the topic covered:
Additional Comments:
Grade for Each Member:
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HTM425 Tourism Industry Trends Article
Research Paper (Sample Paper 1)-
The Green Hotel Is a Growing Niche in
San Francisco
It is my pleasure to authorize Dr. Mehmet Ergul to use this assignment as
an sample paper as a teaching material of HTM 425 in San Francisco
State University.
Contents
I. INTRODUCTION ………………………………………………………………………………… 1
II. CURRENT TREND IN SAN FRANCISCO …………………………………………….. 2
III. DISCUSSION ON FUTURE TREND …………………………………………………….. 3
IV. SUMMARY/ CONCLUSION AND LEARNING EXPERIENCE ………………. 4
V. REFERENCES …………………………………………………………………………………….. 5
Page 1 of 5
I. INTRODUCTION
With the increasing concern of the environment protection, there is more and more
tourists opt for green tourism. Going to green hotels is one of the practices of green
tourism. Authors suggested that there are increasing numbers of guests looking for
green hotel (Han, Hsu, & Sheu, 2010). However, some authors pointed out that
consumers are willing to stay in green hotel but unwilling to pay for it (Manaktola.
and Jauhari. 2007). This allegation is formed in India. However, it may not so
applicable to San Francisco where is an environmentally-friendly city. Therefore, I
think the green hotel is a growing niche in San Francisco.
Residents in San Francisco show much awareness and effort in protecting the
environment. It can be proved by the commonly seen recycling bins which basically
being categorized as recycled, compost and trash. It is required by San Francisco
mandatory composting and recycling law which became effective in 2009. In April
2013, there is a ban of plastic bags in San Mateo country as well. Every plastic bag
will be charged for 10 cents. It implicates that the San Francisco residents are quite
well-educated about protecting environment.
Page 2 of 5
II. CURRENT TREND IN SAN FRANCISCO
Manaktola. and Jauhari. (2007) thought consumers are unwilling to pay a premium for
green service. Even if consumers want to go green, they faced with constraints or
conflicts which resist them go have green behavior. It can be also explained by the
satisfaction of wants which ignores the long term benefits of society (McDaniel and
Rylander, 1993).
However, I am quite doubtful about this allegation. It may be true in the old days
since the green awareness was comparatively low. There was less issue about global
warming, air and water pollution etc. With the increasing population and the use of
energy, the number of ecological conscious people has been increased.
Environmentalism has been an important issue in the marketplace (Han et al., 2009).
Laroche et al. (2001) discovered that ecological conscious consumers intend to spend
more to consider ecological issue. Marriot has to double the number of “green rooms”
which offers purify air and water due to high demand, given that consumers has to
pay US$10 premium. (Gustin and Weaver, 1996)
Page 3 of 5
III. DISCUSSION ON FUTURE TREND
It is believed that the going green phenomenon will be more popular. The reasons are
threefold. Firstly, it is believed that hotel can save money in the long run since hotel
industry is one of the most energy-and-water intensive sectors in the tourism industry
(Bohdanowicz, 2005).For example, the cost of buying energy-saving bulbs is high.
But it reduces electricity expense in the long run. Secondly, they can gain positive
publicity which is called the corporate social responsibility. Going green is one of the
ways to define the brand, creating a base of loyalty guests (i.e. ecological conscious
consumers). Chan (2005) agrees that green hotels satisfy eco-friendly consumers’
needs and avoid criticism of existing tourism practices as well. Thirdly, researchers
found out that consumers are willing to accept the minor inconveniences in green
hotels, for example, reusing towels and using recycled products. They are keen to
learn about the positive environmental attributes of green hotels. (Kim and Han, 2010).
It proves that consumers are not so reluctant to sacrifice their existing lifestyle.
In the future, with the increasing competiveness of the hotel industry, it is believed
that hotels will be more customer-oriented, trying to cater for niche consumes’ needs.
The number of green hotels will be increased to satisfy the surging demand. And the
price of green hotels will be lower due to keen competition.
Page 4 of 5
IV. SUMMARY/ CONCLUSION AND LEARNING EXPERIENCE
There is an increasing environmental concern. More and more consumers prefer a
green lodging facility that follows environmentally friendly practice. (Han, Hsu and
Sheu, 2010). From consumers’ perspective, given there is a high fee of going green, it
is proved that the ecological conscious consumers are still willing to pay a premium
for using green facilities. From hotels’ perspective, though a huge capital is needed to
be a green lodging place, they are still willing to invest to save money in the long run.
Moreover, hotels forecast that there is a basket of green guests. It is showed that green
market is a growing niche. With more green promotion, it is predicted that the green
market will not only be a niche anymore. There is a possibility that they can share a
same market share in the industry.
This is a useful assignment since it gives me a chance to explore the trend in
hospitality. Following the trend is not enough. This is just a reactive response to the
industry. To be a leader, you need to forecast and to be reactive. This is why I love this
assignment.
Page 5 of 5
V. REFERENCES
Bohdanowicz, P. (2005). European hoteliers’ environmental attitudes: Greening the
business. Cornell Hotel and Restaurant Quarterly, 46, 188–204.
Chan, W.W. (2005). Predicting and saving the consumption of electricity in
sub-tropical hotels. International Journal of Contemporary Hospitality
Management, 17(3), 228–237.
Gustin, M. E. & Weaver, P. A. (1996). Are Hotels Prepared for the Environmental
Consumer?. Journal of Hospitality & Tourism Research, 20 (1), 1-14.
Han, H., Hsu, L. T. & Lee, J. S. (2009). Empirical investigation of the roles of
attitudes toward green behaviors, overall image, gender, and age in hotel
customers’ eco-friendly decision-making process. International Journal of
Hospitality Management, 28 519-528.
Han, H., Hsu, L., & Sheu, C. (2010). Application of the theory of planned behavior to
green hotel choice: Testing the effect of environmental friendly activities. Tourism
Management, 31, 325–334
Kim, Y. & Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel
– a modification of the theory of planned behavior. Journal of Sustainable Tourism,
18 (8), 997-1014.
Manaktola, K. & Jauhari, V. (2007). Exploring consumer attitude and
behaviour towards green practices in the lodging industry in India.
International Journal of Contemporary Hospitality Management, 19 (5),
364-377.
McDaniel, S.W. and Rylander, D.H. (1993), “Strategic green marketing”, The Journal
of Consumer Marketing, Vol. 10 No. 3, pp. 4-11.
Shanghai, China
About Shanghai
Shanghai is one of the four municipalities of the People’s Republic of China.
Population: 24.28 million as of 2019
Climate date: The hottest month are summer time about 103F and the coldest month are winter time about 13.8F
Language: Standard Mandarin, but some shanghainese
Currency: $1 USD = 7.08 Chinese Yuan
Time difference: 15 hrs ahead of California
International distance: 15 hrs flight from SFO to Shanghai
Plane Ticket: Around $1,100 Round trip
Living: ¥120-300 per night for standard hotel (around $20-60 per night) High level hotel: $100-500USD per night
Transportation in Shanghai
Shanghai boasts one of the best city transportation systems in the nation.
It is important to purchase a Shanghai jiaotong card(most likely clipper card)
Shanghai transportation consist several method including:
Public bus: 1,100 official bus lines in Shanghai with about 50 more opened or adjusted every year
Subways: 12 subway lines that link the city are only open up in rush hours
Taxi: Over 50,000 taxis in Shanghai
Train: The main route of rapid train is between longyang road and shanghai pudong international airport.
Big bus tour: The big bus tour takes travelers to all of the city’s top landmark including Jade buddha Temple, the Oriental, Pearl Tower, the People’s Square, and the Bund.
Historical landmarks.
The bund (Mid-1800s-1930s) The river
It is Shanghai’s famed waterfront promenade, stretches 1.5km along the west bank of Huangpu River, which is known as the “the exotic building clusters of Shanghai”. And it is one of the most popular attractions in Shanghai.
Jade buddha Temple(the picture on the right)
Located in the crowd of Shanghai city, It was first built in 1882 in Jiangwan on the southern outskirts of Shanghai.
Shanghai Oriental Pearl Radio and TV Tower(1991-1994)
Located in the Pudong District, adjacent Shanghai World Financial Center. Completed in 1995 to a highly innovative design, Shanghai Oriental Pearl TV Tower has become a symbol of excellence in architecture and is a favorite sight for tourists in Shanghai. (467.9m)
Shanghai World Financial Center (2008)
It is a super tall skyscraper in Pudong New Area,On 14 September 2007 the skyscraper was topped out at 492.0 meters (1,614.2 feet) and it has become the 3rd tallest building in the world; as well as the 2nd tallest structure on mainland China, including Hong Kong.
Oriental Pearl Tower
Shanghai World Financial Center
Shanghai Museum
Shanghai Museum is a large museum of ancient Chinese art. It is sited on the People’s Square in the Huangpu District of Shanghai, China.
Over 120,000 pieces Includes bronze, calligraphy, ceramics, furniture, jades, paintings, ancient coins, seals, minority art and foreign art, sculptures, etc.
Was Founded and first open in the public in 1952
How to get to these places
Jade buddha Temple: You can get on Metro line 13, and get off at Jiangninglu Station (江宁路), and then walk 450 meters to get there.
Shanghai World Financial Center (2008): The most cheapest and convenient way to get to the building is to take Subway Line 2 and get off at Lujiazhui Station. Or if you do not care about the expense, you may take a taxi to get there.
Shanghai Oriental Pearl and TV Tower: You may take Subway Line 2 and get off at Lujiazui Station; or take Public Buses 81, 82, 85, 314, 583, 774, 795, 798, 799, 870, 961, 971, 985, 992, 993, then get off at Lujiazui Station. Oriental Pearl TV Tower can be reached by a few minutes walk after you get off the bus or subway.
Things Not to Do in Shanghai
Avoid talking about death as it is considered a serious and ominous topic amongst chinese people.
Avoid giving gifts that are the color white because it represents death.
Respect the culture
Don’t disrespect traditions and customs.
Respect cultural landmarks such as temples.
No Personal Contact
Physical contact such as hugging and kissing is not common amongst chinese people.
When greeting, instead of a handshake, a nod is fine
Chopsticks etiquette
Chopsticks are for eating!
Don’t use it for anything else.
Don’t stand your chopsticks straight into your bowl of food, incense for dead people, instead place it on top on sides
Traveling on your own
Language barrier can be an issue.
Most chinese people don’t speak english very well, thus asking locals for help can be very difficult
Flair Rooftop
58F, The Ritz Carlton Shanghai, Pudong, No. 8 Century Avenue, Lujiazui, Pudong, Shanghai 200120 China
+86 21 2020 1717
https://www.ritzcarlton.com/en/hotels/china/shanghai-pudong
Price Range : $30-100
Aura Lounge & Jazz Bar
Price range: $25-60
Cuisines: Bar, European, Pub
Special Diets: vegetarian friendly, vegan options, gluten free options
Din Tai Fung (Nanjing West Road)
JingAn Distinguish NanJing West Road 1376 , ShangHai ShangCheng 1 Floor a104 near Xikang Road, Shanghai China
Average bill is around $140 yuan = $20 usd
Wei Xiang Zhai (Yandang Road)
No.14 Yandang Road, Luwan District, Shanghai China
+86 21 5383 9032
Shopping Area #1
Nanjing Road
Has many small shops along the road
Can visit Reel Mall and Shanghai No.1 Department Store
Very Crowded
Shopping Area#2
Huaihai Road:
-Most prosperous area in Shanghai
-Mainly focus on entertainment (Restaurant and hotels)
-Has three sections which has over 400 boutiques and specialty shops
Outlets
Shanghai Village
Florentia Village
Airport transportation
Airport shuttle
Hotel airport shuttle
Taxi/Uber
Subway
Souvenirs
Shanghai Silk
Jade
Chinese handicraft
Paper fans