1. Please adhere to directions on attachment
3. No plagiarism, APA format
3. Only peer reviewed journal articles as references
4. Need within 8hrs or less
Use the Harvard Business Case, “Clique Pens: The Writing Implements Division of U.S. Homes” to answer the following questions:
Are the products really differentiated at all in the consumers’ minds?
Does the retailer see any difference, except price? How much spending is required to maintain their brand?
Discuss a plan to increase Clique Pen’s gross profit that will work with their retailers and motivate their consumers.
Minimum 2 scholarly Articles References.
Minimum of 500 Words, APA Format
Your paper will be submitted to Turnitin software, No plagiarism.