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In your initial post, please be sure to answer all of the questions below:
- What is the basic customer need provided by Dominos ?
- What is the key situation faced by Dominos?
- List Dominos main strength (consumer view)
- List Dominos main weakness (consumer view)
- State the central marketing objective for Dominos
- Describe the typical customers purchasing Dominos (target markets)
- Describe the typical customer purchasing behavior for Dominos (Impulse, Habitual, Limited or Extended)
- How does Dominos capture value?
- How does Dominos communicate value?
- Make one value creation recommendation for Dominos.
1. What is the basic customer need provided by Key West Key Lime Pie?
1. Dessert or taste of Old Key West
2. What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?
2. No unique ingredients. If your brand isn’t unique, you can’t compete
1. List KWKLPCo’s main strength (consumer view)
3. Great tasting pie, great location
1. List KWKLPCo’s main weakness (consumer view)
4. Anyone can copy the pie
1. List KWKLPCo’s main opportunity
5. Partner with hotels and cruise lines
1. List KWKLPCo’s main threat
6. Local pie or candy substitutes
1. Describe the most typical type of customer purchasing KWKLPCo (target market)
7. Tourists
1. Describe the typical behavior of customers purchasing KWKLPCo’s offerings. Choose one: Impulse, Habitual, Limited, or Extended
8. Impulse – one and done (tourists). Habitual (locals)
1. How does KWKLPCo capture value by pie and by slice?
9. Need $ analysis here
1. How does KWKLPCo communicate value?
10. Store front for tourists walking by