Watch
this video
and then answer the following questions in your initial post:
https://www.viddler.com/embed/b4bed1cb
- What is the basic customer need provided by the Ford Fiesta?
- What is the key situation faced by Ford?
- List Ford’s main strengths (consumer view)
- List Ford’s main weaknesses (consumer view)
- State their central marketing objective (must synch with # 2)
- Describe the typical customers purchasing cars (target markets)
- List 3 key numerical results Ford used to assess the effectiveness of their online campaign
- Make one value communication recommendation (must synch with # 2)
DUNKIN’DONUTS COMPANY 2
Q1: What is the basic customer need provided by Dunkin’ Donuts (DD) Sandwiches?
Offering sandwiches
Q2: What is the key situation faced by DD?
The development of more comfortable and effective delivery of sandwiches and other products, and hence the company carry out researches
Q3: List DD’s Sandwiches main strength (consumer view)?
Correct ingredients, customer-friendly prices and also, they are made based on the customer preferences
Q4: List DD’s Sandwiches main weakness (consumer view)?
The sandwiches are a little bit messier and also suggest they get increased on size and also improved on flavor
Q5: State DD’s central marketing objective?
The DD company seeks to make products that suit their customers’ needs in terms of price as well as quality.
Q6: Describe the typical customer purchasing behavior for Dominos (Choose one: Impulse, Habitual, Limited or Extended)
Impulse, Here the purchase gets associated with the purchase of low prices products commonly consumable, which happens frequently and of a natural product.
Q7: Make one value creation recommendation
In my opinion, should seek to assess the organization’s performance to enhance the production of sandwiches and other products effectively in more massive amounts while maintaining quality. It can, therefore, form a good idea if the company mechanizes the processing of the products it offers
Q8: Make one value capture recommendation
The company could make use of the strategy of offering the products to the customers at a discounted price, which should also constitute open advertisements through roadshows. It helps to make the products more known to an extended group of people and increases the sales value
Q9: Make one value delivery recommendation
In the delivery sector, the company could make use of modern technology where orders get made through online platforms and get delivered instantly upon ordering.
Q10: Make one value communication recommendation
Have a good commercials that creates interest to attract consumers.