GradedDiscussionRubric1 xGradedDiscussion2Assignmen x
Wendy’s Marketing Strategy
Participation
–
Graded Discussion
Question 20%
Weighting – 20% (Two (2) Discussion questions, 10% each)
Criteria Marks Excellent Good Satisfactory Poor
Quality of postings 10 Postings exhibit a professional Postings generally Postings generally Makes no contribution (contributions and and scholarly tone and are demonstrate professional demonstrate low or response in unit responses) positive and non-judgmental. and scholarly tone and are understanding of forums or the quality of Scholarly postings consistently non-judgmental. Postings course content and the postings is poor.
demonstrate an understanding show some understanding include little of course content and include of course content and relevant information relevant information with include some relevant or supporting supporting reading, examples, information with reading, examples, or experiences. Responses supporting reading, or experiences; relate to previous postings and examples, or experiences; responses do not further the discussion. Some responses do not relate clearly to References correctly cited. relate clearly to previous previous postings or postings or further the further the discussion. References not discussion. always cited correctly. References not always cited correctly.
Marketing Management (MKTG6000) – Student Course Guide. Academic Year 2018/2019, Semester 1
9-10
7-8
5-6
0-4
Quantity of contribution and responses
5
Makes more than one contribution and more than one response in all forums.
Makes one contribution and one response per unit in most forums
Makes less than one contribution or response per unit in most forums
Makes no contribution or response in the unit forum or the quality of the postings is poor.
5
4
3
0-2
Mechanics of postings
5
Postings are courteous; within word limit (max. 500 words); contain no spelling and/or grammatical errors.
Postings are always submitted when due.
Postings are usually courteous; sometimes exceed word count and/or contain some spelling and/or grammatical errors. Postings mostly submitted when due.
Postings are sometimes less than courteous; exceed word count and/or contain some spelling and/or grammatical errors. Postings sometimes submitted when due.
Makes no contribution or response in any unit forum or the quality of the posting is poor. Postings generally not submitted by due date.
5
4
3
0-2
Score Breakdown (your assigned mark out of the total score)
Graded Discussion
· The maximum points you will be awarded for this assessment item total 20 points.
· NB: Your final grade of 10% will be prorated based on the total number of points you are awarded.
· For example, if you are awarded 10/20 points and this assessment item is weighted out of 10%, your final grade for this assessment item will be 2.5 % (10/20 x 5).
Graded Discussion #2 – DUE DATE: Saturday June 29
Part A/
Your text identifies social marketing as the use of commercial marketing concepts and tools in programs designed to influence individuals’ behaviour in a way that improves their well-being and that of society. Take a recent social marketing effort and provide the following:
1. Identify the name and nature of the campaign.
2. Identify its intended target market.
3. List the primary objectives of the campaign.
4. Suggest how effectiveness could be measured and document the overall impact of the campaign.
5. Critique the campaign and comment on what you would do to improve the effort.
PART B/
Please ensure the initial post by Wednesday 26 June, 2019 to facilitate feedback from your colleagues. Then respond to two (2) of your colleagues post by Friday June 28th . The deadline for this activity is Saturday June 29h, no later than 11:55PM ECT.
Provide scholarly or peer-reviewed articles to support your discussion.
Please ensure to use APA Format 6th . NO PLagirism. Word Limit – 650 MAX
APA Style Link:
www.citationmachine.net/apa/cite-a-book
SEE RUBRIC ATTAHED FOR GRADING.
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Title Page
Citation
Outline
