For this discussion, read
What Are Business Metrics?
and
Measuring Communication Effectiveness Across Diverse Backgrounds and Missions
. In your initial post, address the following questions:
- What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?
- How might the metrics be similar or different with an external communications initiative?
- Why is the particular business environment organizations operate in an important consideration when implementing metrics?