BM147Social Media Marketing: Project 3
Setting Goals
Project Description:
Social Media Marketers know that setting goals are extremely important when creating digital campaigns. Goals provide a sense of direction, motivation, focus, and clarify importance. As we learned in class, a SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving that goal.
For Project 3, choose 2 of the following companies:
· NIKE
· CSI
· PepsiCo
· Timex
· Vera Bradley
Write 5 possible SMART goals (10 total) that your chosen brands might have for their social media campaign. Remember your goals should be Specific, Measurable, Achievable, Realistic, and Timely.
Submit your 10 goals to Project 3 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric – Projects
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
BM147 Social Media Marketing
Student:
Instructor:
Date:
Project 3
Description of requirements |
Possible Points |
Your Points |
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Picked 2 of the companies listed in the project description. |
10 |
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Wrote 5 possible SMART goals (10 total) that your chosen brands might have for their social media campaign. |
50 |
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Your goals for each company should be: (2 points per company) · Specific |
4 |
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· Measurable |
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· Achievable |
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· Realistic |
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· Timely |
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Overall content has clarity and adequate supporting details |
5 |
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Formatting – margins and font size appropriate |
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Project was submitted by due date |
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TOTAL |
100 |
YOUR SCORE: ________
Instructor Comments: