week 5

HCS/498 v2

Strategic Plan Template

HCS/498 v2

Page 4 of 7

Strategic Plan Template

This course will feature a cumulative assignment starting in Week 1 and concluding in Week 5. You will complete this assignment each week using the Strategic Plan Template provided. This document will be used in conjunction with the

Phoenix Hospital 5-Year Strategic Plan Scenario

. It is important that you read the scenario in its entirety prior to completing the Week 1 assignment. Make sure to refer back to the scene each week as instructed for these cumulative assignments. You will record all responses to the appropriate assignments in this document. Your faculty member will also provide feedback directly through this document. This document will break down the basic steps used in strategic planning to make a strategic decision in health care. While this scenario is specifically geared toward a hospital setting, the knowledge and skills you will possess at the end of this course can be applied to any health care facility (e.g., physician’s office, long-term care, etc.).

Week 1: Mission and

Vision for Phoenix Hospital

In this first assignment, you will create a mission and vision statement for Phoenix Hospital. It is important to read the Phoenix Hospital 5-Year Strategic Plan Scenario prior to completing this assignment. It is also recommended that you complete the other Week 1 assignment, “Importance of Mission and Vision Statements,” first because it provides foundational knowledge necessary for completing this assignment.

Create a mission and vision statement for Phoenix Hospital. Remember that your mission and vision statements should be a strong representation of the following:

· Organization

· Organization’s goals

· Stakeholders that are impacted by the organization

· Values of the organization

The mission for Phoenix Hospital	Vision for Phoenix Hospital
We endeavor to create a safe environment by focusing on precautions, safety, and the well-being of our patients through integrated clinical practice, education, and research.	Our vision is to be the unrivaled leader in improving health care quality and lowering costs for patients in the communities we serve.

The statement of mission, vision, and values allows hospitals and healthcare organizations to determine what they want to achieve and provide the right level of care for their patients. Mission and vision statements serve different purposes, but they are used interchangeably. The mission statement defines the purpose of today’s enterprise. It begins with phrases such as “we are,” “we serve,” and “our purpose is …”. Most business vision statements, including those related to health care, are indescribably verbose while reading. However, the vision statement should be short, like just a sentence. Making the statement, as mentioned earlier, may appear to be a difficult effort but at the same time, it’s very important for the organization. On the other hand, these statements assist the organization in concentrating on the most vital components of the organization or business. When done correctly, it can save money and time while enhancing its chances of success.

When it comes to these declarations, the company’s articles can be altered as the organization’s or business’s demands change, and it is essential to remember that they are living documents. According to Woodside (2018), these utterances are frequently viewed as “symbolic artifacts” that must be preserved. However, it will be perceived as a wastage of time if one cannot consider the importance of these statements. The issue may be that the organization will have no clear direction on what it wants to achieve. From an organizational standpoint, the issue is that they are not focused on what they want to do and how they will accomplish it. The steps or words that follow will assist in giving clear direction to the organization. On the other hand, strategy refers to one or more approaches to accomplishing a vision statement through a mission statement. There may be just one vision and mission statement, but there may be several tactics.

Cite at least one peer-reviewed, scholarly, or similar reference to support your assignment.

Woodside, J. M. (2018). Organizational health management through metaphor: a mission-based approach. Journal of health organization and management.

Banka, G., Edgington, S., Kyulo, N., Padilla, T., Mosley, V., Afsarmanesh, N., Fonarow, G. C., & Ong, M. K. (2015). Improving patient satisfaction through physician education, feedback, and incentives. Journal of Hospital Medicine, 10(8), 497-502. https://doi.org/10.1002/jhm.2373

Week 2: Market Analysis for Phoenix Hospital

Review the Phoenix Hospital 5-Year Strategic Plan Scenario.

Research current health care events that influence hospital or other health care facility performance. Consider using the article review from the Week 2 assignment, “Understanding Strategic Decision-Making in Health Care,” if applicable.

Complete the chart using a minimum of 700 words with the following information:

· Identify three major market factors from the Phoenix Hospital scenario.

· Analyze how the major market factors selected will affect the performance of the hospital in the next three years.

· Consider real-life current events in health care and how those could affect hospital performance.

Major market factor	Analyze how the major market factor affects hospital performance.
1 Patients	In any industry, there are various factors that will influence consumer behavior. However, in healthcare, the prevalence rate of various diseases like chronic diseases will have an impact on health care organizations. The continued growth rate of chronic disease will impact strategic decisions at Phoenix Hospital. This will in turn impact the performance at the hospital. The growth of chronic diseases will impact the care management model at the hospital. A care management model is a patient-centered approach that assists patients and their support systems in managing medical conditions. The care management model includes care coordination activities aimed at helping those with chronic diseases. The demographic data on patients will have an impact on the hospital’s performance in the next three years. The demographic data like the age of the patient affect the decisions being made by the hospital. The demographic data shows which disease is prevalent and which gender and age. For example, cancer is common in females while ulcers are common in males (Pensap & Mekhum, 2020). The data on age and income can also help the hospital in making important decisions. The population over sixty years will increase five years from now. This population is prone to chronic diseases which means the hospital should implement strategies that will effectively provide coordinated care activities.
2 Technology	Technology has had an impact on most of the industries in the world. In healthcare, technology has changed the way things are being done. The healthcare industry is one of the biggest beneficiaries of advancements in technology. The hospital will require various technological advancements to enable it to remain competitive. One of the advancements that will affect its performance in the next three years is the electronic medical records system. The system is currently in its first phase and should change the way the hospital utilizes patient data. Some of the advantages of having the system include; faster sharing of patient data between clinicians, reduction in medical errors, and effective diagnosis of patients. The system will give the hospital a competitive advantage and help the hospital achieve its mission of creating a safe environment. The system will also improve the performance of the hospital. A system that reduces medical errors at the hospital has a positive impact on performance. Changes to the MRI Unit will also have an impact on performance at the hospital. The current MRI Unit is experiencing downtime and the staff has already complained about delays for patients. Improving the MRI Unit will positively impact performance both currently and three years from now. There will be reduced delays for patients which will improve efficiency. The emergency department has two ambulances that provide services to the county. Changes to the emergency department which will see an increase in ambulances will impact performance within the next three years. The other technological changes which will impact performance at Phoenix Hospital include; revamping the employee gym and changes to the cardiology department. The cardiology department will require more cath lab-trained staff to improve on performance. The delays occasioned by lack of trained cath labs I impacting on performance negatively.
3 Competition	There is a fight for market share in the county with Hanover County Hospital gaining an upper hand due to the upgrades they have made to their facility. More upgrades from the competition are likely to impact the market share of the hospital. Increased competition will have an impact on performance at the hospital. Competition is known to provide a reason for improving performance. The loss of market share to Hanover County Hospital is likely to spur performance at Phoenix Hospital. The management and employees will want to regain their position in the market and improve market share. The management will make the strategic changes required including upgrades that will improve on performance. The employees will improve on the quality f care being given to the patient to help in creating a competitive advantage. The improved services will be in line with the mission and vision of the hospital

Telehealth is one of the technological advancements that are impacting performance in healthcare. The growth of Telehealth was spurred in 2020 due to the COVID-19 pandemic. According to Monaghesh & Hajizadeh (2020), Telehealth was effective in preventing, diagnosing, treating, and controlling diseases during the pandemic. At the hospital, Telehealth will impact performance positively. Healthcare reforms are also impacting n performance. These reforms have seen changes to the value-based healthcare model. The model ensures higher patient satisfaction and better outcomes.

Cite at least one peer-reviewed, scholarly, or similar reference to support your assignment.

Monaghesh, E., Hajizadeh, A. (2020). The role of telehealth during COVID-19 outbreak: a systematic review based on current evidence. BMC Public Health 20, 1193. https://doi.org/10.1186/s12889-020-09301-4

Pensap, S., & Mekhum, W. (2020). Role of Demographic Factors and Stakeholders in Determining the Marketing

Strategies

of Pharmaceutical Companies in Thailand. Systematic Reviews in Pharmacy, 11(4), 45-51.

Week 3: SWOT Analysis for Phoenix Hospital

Review the SWOT Analysis PowerPoint® prior to completing this assignment.

Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.

· Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the hospital, aging building, and availability of financial resources).

· Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a competitor hospital opening two-physician practices in your market).

Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the following in your SWOT analysis:

· A list of perceived strengths, weaknesses, opportunities, and threats

· At least three items in the SWOT analysis must be related to technology, regulatory, and financials.

· You have been provided one section for each SWOT area. If you would like to add additional items to the SWOT sections, please add additional line items to the table.

· An analysis of the information from the strategic decision-making scenario that supports the SWOT analysis items

Note: Think ahead in your assignments regarding how your items in the SWOT analysis will translate to objectives and strategies in Week 4. For example, a weakness like “Limited registered nurse staffing in several departments” might translate to an objective of “Increase RN staff by 15 nurses within first six months.” The strategy for this objective might be “Job fair at the state nursing convention will increase interest and awareness of opportunities at Phoenix Hospital.”

Table 1: SWOT Analysis

Perceived strength (internal)	Perceived weakness (internal)
1. Research and innovation: Phoenix Hospital will give a lot of attention to Research and education activities. This will help in rapid discoveries of new treatment and prevention techniques. 2. At Phoenix Hospital, quality is the in-depth outlook on a patient’s experience. 3. Phoenix Hospital has incorporated an Integrated Medical Recorded System and teamwork which helps in organizing both caregiver and patient time.	1. Phoenix Hospital has not created a diversity synergy in the workplace so that it can bring people from different cultures without causing conflicts. 2. Marketing deficiencies that limit the exposure of its services/ 3. Lack of enough funds to carry the research and innovation.
Perceived opportunity (external)	Perceived threat (external)
1. Translation of research that provides an innovative systems approach into practice can be a major opportunity for Phoenix Hospital. 2. Open affiliations and focus on them to expand reach into new states (Zon et al., 2019). 3. New markets and services can increase the profit of the organization.	1. The fixed cost of the hospital may be increased by the Salary-based compensation system. 2. Lack of highly qualified health practitioners. 3. Its research and innovation are being criticized by its competitors.

Analysis of existing technology information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:

The hospital added e-visit services is one of the best advancements the hospital has done. It is a strength because it draws more market share to the physician practices of Phoenix Hospital.

Analysis of existing financial information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:

The annual income decreased to $16,063,127 from 22,571,501. this financial information is considered a threat as the competition for the market is still growing and they are losing their market share.

Analysis of existing regulatory information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:.

.The hospital does not provide sufficient training of staff for emergency preparedness and disaster drill. This is an opportunity because it will begin training their staff and make emergency services fully available (Zon et al., 2019).

Analysis of existing information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:

· Select an additional market factor and complete your analysis.

· Determine if the factor selected is considered a strength, weakness, opportunity, or threat for the organization.

· Explain your selection.

The volume of patients admitted ER visits, deliveries, and surgeries increased from last the volumes of last year. This is an opportunity since, in five years, the volume will be more when increasing each year.

Cite at least one peer-reviewed, scholarly, or similar reference to support your assignment.

Zon, H., Pavlova, M., & Groot, W. (2019). Decentralization and health resources transfer to local governments in Burkina Faso: A SWOT analysis among health care decision-makers. Health Science Reports, 2(6). https://doi.org/10.1002/hsr2.119

Week 4: Goals and Objectives for Phoenix Hospital

Based on your review of the Phoenix Hospital 5-Year Strategic Plan Scenario provided in Week 1 and your work in Weeks 1 through 3 on mission development, market, and SWOT analysis, complete the table below listing 4 to 5 objectives and strategies for the facility. Explain why each strategy is important.

For our project, we will define:

· Goals as broad primary outcomes desired; what we would like to accomplish

· Objectives as measurable; should contain a number

· Strategies as the approach taken to achieve the objectives; the “why” of our actions

An example is provided in the first row. Note that your strategic priorities should be areas where you believe the facility should focus in the first year of the strategic plan.

For this assignment, you can use a goal more than one time, but you need to create at least 4 to 5 measurable objectives and provide the strategy for each. Discuss why you believe each strategy is important:

1. Make Phoenix Hospital the preferred hospital in Hanover County by employees and consumers.

2. Make Phoenix Hospital known as the hospital with the most advanced use of technology in the region (including computer and diagnostic technology).

3.

Make Phoenix Hospital known as the employer of choice in Hanover County.

4.

Make this coming year the most profitable year ever.

5.

Ensure Phoenix Hospital meets all accreditation requirements under the latest CMS regulations.

Goal (Select from goals listed above. Goals can be used multiple times)	Objectives/measurable actions (Measurable outcome desired)	Strategies (The “why” of our actions)	Why this strategy is important
Example: Make our model X automobile a sales leader in the country by year X.	Obtain 60 percent of the sales market as compared with model Y as demonstrated in Consumer Reports annual report.	Persuade buyers that model X has the best visual appeal by marketing to the 30- to 40-year-old market with an upscale campaign.	Marketing specific to the 30- to 40-year-old demographic increases the sales in the age range that has had lower sales in the past last year.
Make Phoenix Hospital known as the hospital with the most advanced use of technology in the region (including computer and diagnostic technology).	1. Provide high-quality, specialized Medicare with the use of advanced technology. With advanced technology, the hospital will be popular in the region and will promote collaboration with local government and healthcare or educational institutions as the main medical institution.	Incorporate technology in work station, i.e., use of electronic health records to Provide high-quality Medicare.	This will improve community health and patient satisfaction as well as protect their personal data. It will also make it easier for health practitioners to access patient information and get to understand their conditions. As a result, Phoenix healthcare will be popular and will attract more clients.
2. Enhance the level of technology usage in hospital theatres and laboratories to improve treatment methods of patients. This will include proper diagnosis measures such as 4 CT scan equipment, two cardiac catheterization equipment, and five new pieces of MRI equipment.	Improve community healthcare, especially for people with chronic diseases such as brain injuries, heart attacks,	Improve medical operations in the health organization. With improved operations, health practitioners will have a comfortable environment to work in. Besides, regulation of healthcare provision for every client will be improved, and as a result, they will be more satisfied.
Make this coming year the most profitable year ever.	Increase the revenue of the hospital by 20 percent compared to last year.	Reducing unnecessary testing: profits of hospitals are likely to increase when the number of unnecessary tests is reduced. Hence effective laboratory expert system will be implemented in Phoenix Hospital.	Unnecessary will be reduced and that money saved. For instance, a branch of the Veterans Health Administration saved more than $150,000 per year after implementing a laboratory expert system (Baygulova & Smolenskaya, 2021).
Understand the revenue cycle performance to identify opportunities and weaknesses (Baygulova & Smolenskaya, 2021).	When the management clearly understands the organization’s revenue cycle, it will be easier for funds and resources to be allocated. Besides, it also helps providers to identify bottlenecks in operations.	Therefore, with the right tools like revenue cycle analytics, Phoenix hospital can make revenue more visible through charts and graphs. This will optimize revenue cycle management (Baygulova & Smolenskaya, 2021).
Usage of effective technologies in improving profits: some of the technology that can be used include clinical decision support systems (Baygulova & Smolenskaya, 2021).	The clinical decisions support system is very important because it can be used to achieve positive financial outcomes.	These systems allow providers to oversee laboratory utilization and decrease the number of unnecessary tests without affecting patient care quality. Besides, they reduce the number of errors made during the placement of prescriptions. These mistakes can lead to high costs, but when prevented, positive financial outcomes will be achieved.
Make Phoenix Hospital known as the employer of choice in Hanover County.	3. Increase employee development by using training programs for each department.	Ensure employees feel more productive due to proper guidelines offered by the management. Hence management should offer efficient tools and tools that make work easier.	Ensure Phoenix hospital offers the right resources for its employees to carry out their duties effectively. Employees will be retained due to their satisfaction at the workplace.
4. Make all the employees confident with job security. An employer of choice must make sure that all employees deserve their job.	Many workers often would wish to stay with an organization where they know they will have a job if they work hard.	This will result in more responsible and hardworking employees.
5. Develop positive relationships at the workplace. An employer must make sure that their relationship with employees is positive. They also must ensure that the relationship among employees is positive.	Employers must come up with flexible schedules and other work-life balance initiatives.	This will make employees work undistracted b the life events and family occurring outside the workplace. Besides, it reduces employees’ stress and helps them accomplish life’s challenges while working.
Ensure Phoenix Hospital meets all accreditation requirements under the latest CMS regulations.	6. Carry out an efficient evaluation of phoenix hospital’s productivity to ensure that all operations are per CMS’ latest regulations. The evaluation can be carried out by peer reviewers and compare Phoenix hospital compliance with pre-established performance standards (CMS, 2021).	Health caregivers in Phoenix hospitals, as well as all other employees, will be persuaded to provide care that is based on the pre-established performance standards within the CMS regulations (CMS, 2021).	Accreditation programs improve the process of care provided by healthcare services. Thus, clinical outcomes will be improved since the hospital will be operating within the necessary legal and ethical boundaries.

References

Baygulova, A., & Smolenskaya, E. (2021). Ways to increase the profitability of commercial medical organizations. Vector Economy, (3). 

https://doi.org/10.51691/2500-3666_2021_3_5

CMS. (2021, May 27). Quality standards, accreditation & licensing. Centers for Medicare & Medicaid Services | CMS. 

https://www.cms.gov/Medicare/Medicare-Fee-for-Service-Payment/DMEPOSCompetitiveBid/Quality_Standards_and_Accreditation

Week 5: Final Decision for Phoenix Hospital

This week, you will review your work in the Strategic Design Template in order to make a decision or recommendations about the 5-year strategic plan for Phoenix Hospital. Prior to making your decision or recommendations, it is important to review your work in this template compiled research and faculty feedback.

Write a 260- to 350-word paper that details your strategic decision or recommendation for the Phoenix Hospital. Include the following in your paper:

· Identify the decision or recommendations you will make regarding Phoenix Hospital.

· Support your decision with the analysis made throughout this template.

· Identify how the decision or recommendations will support the strategic plan for Phoenix Hospital.

Cite at least one peer-reviewed, scholarly, or similar reference to support your assignment.

Copyright© 2019 by University of Phoenix. All rights reserved.

Copyright© 2019 by University of Phoenix. All rights reserved.