Webster MRKT5000 midterm exam/Webster MRKT5000 midterm exam

  

Question 1 

Don't use plagiarized sources. Get Your Custom Essay on
Webster MRKT5000 midterm exam/Webster MRKT5000 midterm exam
Just from $13/Page
Order Essay

Marketing is the Process of:

promoting

products

through personal selling and advertising to facilitate satisfying exchange relationships

creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with

customers

in a dynamic environment

delivering a standard of living to a society

creating, distributing, promoting, and pricing

good

s,

service

s, and

idea

s to facilitate the achievement of the firm’s objectives

focusing on the customer’s needs

Question 2 

The focal point of all marketing activities is:

products

target markets

customers

sales

profits

Question 3 

A target market

involves a large numbers of customers

is a specific group of customers on whom a company focuses its marketing efforts

already has several competitors vying for the customers’ business

is the same as the saleperson’s client list

is a customer group that includes persons with similar demographic characteristics

Question 4 

The marketing mix

consists of a target market

is difficult for an organization to control

directly affects the marketing environment

focuses mainly on selling activities and advertising decisions

includes product, distribution, promotion, and pricing decisions

Question 5 

A physical, concrete product you can touch is a(n)

good
service
idea

concept

philosophy

Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper