2500 words essay
15 references Harvard style
If an image is inserted in the text, the source should be indicated below the image, also in Harvard format
Academic English Skills Coursework 1: Source Report
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Name: Guo Jiaqi |
Class: |
Date: 2/19/20 |
Essay title or question:
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Title: In recent years, the number of people shopping online has increased rapidly in China, Evaluate the influence on China’s Traditional Retail Industry from E-commerce. |
Plan for overall structure of essay:
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Plan for overall structure |
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Introduction |
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P1. The development status of China’s traditional retail industry |
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P2. The development status of e-commerce , the concept of o2o |
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P3. The challenge of e-commerce to traditional retail industry in china |
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P4. Opportunities from e-commerce development to traditional retail industry |
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P5.Transformation of traditional retailing and Suggestions |
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Conclusion |
Part 1: Annotated List of Sources
Select TWO sources you have read and plan to use in your essay and complete the table below outlining:
· why the text is useful for your essay
· how you found the source.
You will focus on three different sources in part 2. Note that you should summarise and paraphrase key information in the text in order to demonstrate that you have understood the sources. You may use bullet points. You are not marked for your language accuracy, but you will be penalised for copying text from the source.
Include a reference in the following format:
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Books / chapters of books: |
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Surname, I. and Surname, I. (Year) Title of the book Place of Publication: Publisher Surname, I. (Year) ‘Chapter of the book’ In: I. Surname & I. Surname (Eds) Title of the book Place of Publication: Publisher pp.1 – 18 |
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Journal articles (print/ online) |
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Surname, I. (Year) ‘The Title of the Article’ The Name of the Journal 1 (1), pp. 1- 18 |
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Reports / articles online |
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Surname, I. (Year) ‘The Title of the Article or Report’ [Online] The Name of the Organisation or website. Available at: url [Last Accessed 23.07.19] |
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Lectures / talks |
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Surname, I. (Year) ‘The Title of the Lecture or Talk’ [Online] TED Available at: url [Last Accessed 23.07.19] |
Source 1
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Type of source: Books |
Reference: Li, Sisi, and Suping Liu. “Research on the Development Strategy of O2O E-Commerce in Traditional Retail Enterprises.” Communications in Computer and Information Science 873 (2018): 521-30. Web |
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This source is relevant because… |
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It tells that China’s traditional retail industry is seeking industrial transformation through the development of o2o model, and listed the obstacles encountered in the transformation process, such as the enterprise innovation ability is insufficient, mode is single and lack of experience, etc. And put forward the traditional enterprises in the transformation process need to improve。 |
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I found this source by… |
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I found this by searching keywords ‘retail industry’ and ‘o2o’ in the University of Strathclyde’s online library |
Source 2
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Type of source:
Articles online |
Reference:Liang Y. The Current Situation Analysis and Development Strategy of Traditional Retail Industry under Electronic Commerce[J]. 2018. |
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This article introduces the development status of traditional retail business under e-commerce, analyzes the existing problems and causes and explores the development strategy of traditional retail industry， and proposed that e-commerce has not only brought the impact to the traditional retail industry, but also brought new opportunities. |
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Searching keywords ‘e-commerce’ and ‘development’ in the Google scholar website |
Part 2: Source Report
Complete the source report for THREE more sources you have read. Include:
· The reference
· How you have identified the source as suitable for academic use
· Three main points from the source which are useful for your essay, the supporting information for each idea or argument and which paragraph in the essay each main point is useful for. Make sure you cover at least three different aspects of your essay.
· Conclusions you have drawn from your reading.
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Source 3 |
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Reference:
Yu, F. L. T. (2018). Private enterprise development in a one-party autocratic state: The case of alibaba group in china’s E-commerce. Issues and Studies, 54(1), 1-33. |
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Source Evaluation |
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Currency When was the text published? Are the citations and references used in the text current? |
The article was published in 2018 which was only less than two years ago, so it is current. From 2000 to 2018, the citations and references used in the text run through the development history of alibaba’s e-commerce |
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Authority Who is the author / organisation? Are they qualified? Is the source peer-reviewed? |
The author of this article YU Fu Lai, Tony is the head of the department professor in |
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Accuracy Where does the information in the article come from? Are academic conventions used? |
Other academic research and journal articles are referenced throughout the article, such as D Barboza’s research on alibaba President jack ma’s management and operation. These studies were published by World-renowned journal such as The New York Times and Xinhua News. This source abides by academic conventions and style in terms of format and language. It objectively discusses the Alibaba’s development in China’s political environment. |
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Use of Source |
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Relevant key point from the text |
Supporting evidence / example/ data for the key point |
This point is useful for paragraph… |
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E-commerce is showing explosive growth in China |
· P2: China’s e-commerce market reached a sales record of 26.1 trillion yuan (3.82 trillion US dollars) in 2016, accounting for nearly 40% of the world’s total. The number of online shoppers in China reached 467 million at the end of 2015, or 63.8% of Internet users. Placing orders online via mobile phones reached 441 million at the end of 2016, taking up 63.4% of total mobile Internet users (Lee, 2017). China’s crossborder e-commerce has also maintained a strong growth rate. Cross-border e-commerce sales was estimated to be 259 billion yuan (around 40 billion US dollars) in 2015. From 2008 to 2016, its turnover grows from 800 billion yuan (around 123 billion US dollars) to 6.5 trillion yuan (around 1 trillion US dollars) |
Paragraph 2 because these data intuitively show the rapid development of e-commerce in recent years |
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Source 4 |
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Reference:
Yu Q, Guo L. Research on the Innovation and Development of Retail Formats in China under the Background of New Industrial Revolution[C]//5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Atlantis Press, 2019. |
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Source Evaluation |
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This article was published in 2019. which was only one year ago, So it is current. The majority of references are from within the past 10 years (after 2010) so they are fairly current and relevant. |
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two researchers contributed to this article, both of them got master degree. All three received higher education at Beijing Jiaotong University. This source was published in a World-class conferences, 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). |
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other academic and scientific research is referenced throughout the article such as studies conducted by graduates of University of Beijing Jiaotong. This source abides by academic conventions and style in terms of format and language it objectively discusses how the transformation of Chinese traditional retail industry under the new business model |
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Traditional retail industry pays more attention to consumers’ shopping experience |
· P3:Bookstores, bedclothes and flower supermarkets all focus on shaping the scene mode that fits the commodity attributes. Combined with vr and ar interactive entertainment facilities, consumers can enhance their sense of deep experience and satisfaction. Some enterprises have also applied immersive experience technology into consumption scenes Intelligent fitting mirror and 3d experience scenes have further strengthened customers’ sense of experience and brand viscosity… |
Paragraph 5 because this source shows how the traditional retail industry changes under the background of technological change, especially the rapid development trend of online shopping |
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The rising cost of factors of production has squeezed traditional retail profits |
· P3; In recent years, with the rise of labor costs, the operating costs of retail enterprises continue to rise, which also limits the innovative development of retail enterprises. Currently part of the technology company has to carry out the artificial intelligence research and development and has achieved preliminary results, some achievements have been first made a application in logistics Industry… |
Paragraph 2 because this source shows examines the current predicament of China’s traditional retail industry |
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The development and popularity of the Internet has changed people’s consumption patterns。 |
Third industrial revolution in the computer, the Internet, the application and popularization of mobile payment technology, make the human into the “information age”, the development of the information revolution made retail enter to comprehensively deepen stage, the height of the development of productivity has realized the logistics, information flow, cash flow, knowledge flow of the global open, marked the retail trade the deep development of globalization… |
Paragraph 3 because this resource illustrates the changes that the development of e-commerce has brought to the retail industry |
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Source 5 |
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Currency
When was the text published? Are the citations and references used in the text current? |
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Conclusions drawn from your reading |
You will be given a tutorial following submission of the assessment. In the tutorial, you will be asked to:
· Show your tutor how you found your sources
· Talk your tutor through what you think are the useful parts of the sources
You will also be given opportunity to:
· Ask any questions you have on the assessment
· Get feedback on the work you have done so far
This assessment is worth 40% of your reading mark.
AES CW2 Assessment Presentation
Student Name：Jiaqi Guo
Student Number:
In recent years, the number of people shopping online has increased rapidly in China, Evaluate the influence on China’s Traditional Retail Industry from
E-commerce.
OUTLINE
The development status of China’s traditional retail industry
1
The development status of
e-commerce in China , the concept of
b2c c2c
2
The challenges and opportunities of
e-commerce to traditional retail industry in china
3
Conclusion
4
The development status of China’s traditional retail industry
After the reform and opening up, China’s retail industry has developed rapidly.According to P1, the retail market has quickly grown, with total retail sales of consumer goods reaching 18,391.86 billion RMB in 2011 from 214 billion RMB in 1980.(Zhuang 2013)
P1. GDP, Retail Sales, Income, and Engel’s Coefficient of Urban Versus Rural Households (Zhuang 2013)
The development status of
e-commerce in China , the concept of
B2B B2C
In recent years, China’s e-commerce has developed rapidly. According to the study, the average growth rate of online shopping in China has been 96% since 2010. In the first half of 2016, the total retail sales amounted to 2 trillion yuan, while Tmall’s “double eleven” business volume was 120 billion 700 million yuan
B2C and B2B are two forms of E-commerce. B2C represents a business-to-consumer process in which a product is sold directly to consumers. B2B represents business-to-business and is the process of selling products or services to other businesses
The challenges and opportunities of
e-commerce to traditional retail industry in china
CHALLENGES:
1. Middle and high end passenger source loss.
A large number of young people with stronger consumption power are lost, which intensifies the passive development of traditional retail industry.
2. Price disadvantage.
E-commerce has saved a lot of costs, such as store rent, staff salaries, decoration costs and so on, and those costs are rising
The challenges and opportunities of
e-commerce to traditional retail industry in china
CHALLENGES:
3. Lack of customer source.
The consumer group of traditional retail trade is mainly nearby residents.
4.Lack of types of goods.
Due to the space and cost factors, the traditional retail industry can not compare with e-commerce in the richness of goods.
The challenges and opportunities of
e-commerce to traditional retail industry in china
Opportunities:
1. Experience feeling
To improve the customer’s experience of the goods, which is not provided by e-commerce
2. Improve service
Costumers spend money on the goods or services that make them feel the most efficient and comfortable
The challenges and opportunities of
e-commerce to traditional retail industry in china
Opportunities:
3. o2o
More and more retail enterprises are opening their own online stores, where customers can choose and buy goods online and experience them in offline stores, which will bring a stronger sense of consumption experience than e-commerce.
Reference
Iankova, S., Davies, I., Archer-Brown, C., Marder, B. and Yau, A., 2019. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, pp.169-179.
Anwar, S.T., 2017. Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets. Journal of International Entrepreneurship, 15(4), pp.366-389.
Liang, Y., 2018. The Current Situation Analysis and Development Strategy of Traditional Retail Industry under Electronic Commerce.
Zhuang, G., 2013. Structural change in China’s retail industry in the first decade of the new century. Journal of marketing channels, 20(3-4), pp.288-324.
Li, S. and Liu, S., 2017, November. Research on the Development Strategy of O2O e-Commerce in Traditional Retail Enterprises. In International Symposium on Intelligence Computation and Applications (pp. 521-530). Springer, Singapore.
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