Comcast400.pptx
The PowerPoint is provided, I just need 3-4 slides at the end of the PowerPoint about Alternatives & Recommendations – Identify feasible and realistic alternative courses of action, and then narrow them down to a sequence of logically consistent recommendations. These should address the key elements of the issue and must be specific and actionable. Evaluate the impact of the recommendation(s) on the firm’s environment (including relevant stakeholders) and performance. * Based on the company’s past/current record, you need to provide recommendations for the company on how to be a more responsible corporate citizen.
Comcast CORPORATION CSR Report
By: Nastassia Hall, Jordan Knight, Oliver Reinoso, Brooke Strobino, and John Wypychoski
Introduction
Out of 0-100 scale Comcast has 54% rating
Ranking against other companies’ other ratings comcast has a 64% rating
Better World product rating D-
Comcast CSR is to bring the best technology, media, and entertainment to customers. With holding its self-accountable for sustainability while making business decisions.
CSR
•Comcast looks to reduce emissions in current fleets, by installing fuel efficiency software in about 15,500 cable vans and trucks. By improving fuel efficiency by 6% the company reduces emissions by about 1 metric ton per vehicle.
•Comcast focusses on three areas inspiring customers, bringing together diverse communities, and employees making a positive impact
CSR
•The CSR of the company reflects how comcast looks to build a great relationship with its customers to improve the longevity of the company.
•With many customers returning to Comcast, the company will continue to see success.
•However, the CSR practices may not be best fit for the growth or financial outlook of the company.
CSR
•The revenue from 2019 to 2020 fell by $5 million bring the revenue to $17.5 million
•However, in 2019 the revenue reached an all-time high with a 6%, so losing $5 million brought the revenue back down to the average yearly revenue.
•The CSR practices help maintain the company but does not help grow the company. The CSR practices may not help the growth and profitability of the company, after viewing financial reports.
Critical Issues
5G connection
T-Mobile expanding to home internet
Elon Musk’s Starlink ( rural areas)
Strategic Problems
Adverse market competition ( Netflix, HBO, Peacock)
Reducing expenses most notably programming costs (9 billion dollars)
Internet competition ( AT&T, Verizon, Google Fiber)
Understanding their monopoly is vanishing as well as cable.
Relationship with Macro-environment
High potential to be impacted by macro-environment due to size
Social factors can be utilized to tailor products and services
Economic factors can help forecast revenue growth
Political climate can affect short- and long-term profitability
Technological advancements have to be used to company’s advantage
Relevant Issues
2016 violation of Washington’s Consumer Protection Act
31,000 residents charged for service without their knowledge
Total of 445,000 violations
Comcast forced to pay $9.1 million in civil penalties
Comcast’s refusal to carry the ACC Network on Xfinity
They won’t begin to carry it until a “fair deal” is reached
Upsets ACC fans across the country that can’t watch their teams’ games
Only major TV provider to not carry the network
Company Response to relevant Issues
Comcast’s PR representative for Washington state issued statement on lawsuit
“We’re pleased that the court ruled in our favor on several of the Attorney General’s key claims and awarded less than 5% of what he was seeking in damages…”
Comcast issued statement concerning the ACC Network standoff
“Unfortunately, they are demanding a large fee to carry it. This would mean that all customers, even those who do not watch ACC sports, would need to pay more…”
Effect of Relevant Issues on Finances
Comcast took in $85 million over 5 years that customers were being charged for the SPP
Only paid $9.1 million in damages
Revenues down 6% through Q2 2020
Many ACC fans forced to switch providers
Higher costs with less access motivates people to find new providers
Citations
News Analysis Jeff Baumgartner, S., Shankar Selvavinayagam, E., Huawei, Stephanie Chan, C., Radcom, Mike Murphy, N., & Brendan Gibbs, J. (n.d.). Comcast hints AT OUT-OF-FOOTPRINT plans for Flex. Retrieved April 20, 2021, from https://www.lightreading.com/cablevideo/comcast-hints-at-out-of-footprint-plans-for-flex-/d/d-id/766988
Goldsmith, J. (2020, January 23). Comcast strategy sees streaming cash boosting all ships. Retrieved April 20, 2021, from https://deadline.com/2020/01/comcast-strategy-peacock-launch-brian-roberts-earnings-1202839068/
CSR information for Comcast Corporation. (n.d.). Retrieved April 20, 2021, from https://www.csrhub.com/CSR_and_sustainability_information/Comcast-Corporation
About the Authors Danika Miller Internet & Entertainment WriterDanika Miller has been writing for Reviews.com for three years, Danika Miller Internet & Entertainment WriterDanika Miller has been writing for Reviews.com for three years, Danika Miller Internet & Entertainment Writer, & Writer, I. (2020, November 19). Why does Comcast have such a bad reputation? Retrieved April 20, 2021, from https://www.reviews.com/utilities/internet/why-does-comcast-have-such-a-bad-reputation/
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