SWOT Journal

Instructions

Identifying strategic issues occurs after conducting the SWOT (strengths, weaknesses, opportunities, and threats) analysis. Although planners will generally all be looking at the same information (from the SWOT), there are differing opinions on which issues classify as being strategic in nature. Within the specific context of this process, what are some techniques that you would implement in more effectively identifying strategic issues and coming to consensus on how to approach them? Are there any techniques that should be avoided? Why, or why not? Consider the tension, uncertainty, and existing priorities that inevitably exist throughout a strategic planning team in crafting your response.

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Your journal entry must be at least 300 words. No references or citations are necessary.

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