Finalproject1 x
SUBJECT: Role of Social Media in Modern Business
My current employer GE is a general electric company that supplies electricity to every corner of the planet, helping people get from place to place while supplying everyday people, hospitals and businesses a supply of power. GE is extremely active on our social media accounts. We keep all of their social media accounts very up to date which is part of the reason why we are such a successful business. All of our social media accounts display current information about our company. We also post advertisements on all of our social media that pop up on someone’s device even if that person is not following them.
Our main website online contains almost everything you would want to know about the company. From all of our financials from the current year as well as previous year. It also contains information about stocks as well as other financial information. Our website is very well organized it clearly lists each section of the website. Our main website is used for potentially new customers as well as current customers here’s why. Our website can bring in new customers but most importantly it shows our mission statement as well as what we do, we also back up our information with current reports on what our company is currently involved in as well as working on, which shows credibility to a potential new client. Our website is also used for customer service for current customers as well as those who are seeking a job in our industry.
The next social media account that we use very actively is our Facebook account. This is our 2nd largest social media platform with 2,239,386 million people liking this page and 2,227,962 million following this page. Our Facebook account is posted on multiple times a day. Our Facebook account contains, our related pages, pictures of our work as well as videos. In our current day in age social media is influencing the world especially networking apps like Facebook. One unique thing about our Facebook page is we have an employee take over the account. Now, some might think this is repetitive GE is a very complex company and there are many working parts. Today, our GE power employee takeover is Barrie Sumerel he is an assembly operator at GE and is going to show hands on work in assembling these turbines. This is a way for us to connect with our customers and display the hard-complex work we put in daily to keep our customers satisfied. We at GE also present the “employee takeover” on our Instagram, Linked in, Twitter as well as our YouTube.
Thirdly, our Linked In page is our largest social media network with a whopping 2,934,034 million followers. Linked in is a very business oriented website, people who are looking into joining a business, creating a business or even just getting their name and credentials out there join this social network. Our Linked In looks very similar to our Facebook page when first logging on however, it includes lots of business oriented information that one who might be looking to be hired could be interested in. For example, there is a section on our page listed jobs if you click onto that and have a Linked In account you are able to search the profession you are interested in and it will show you job openings as well as how to apply to those jobs. Each job will vary under each description for example, if you want to become a software engineer for GE it lists your Essential Responsibilities, Qualifications you are expected to meet, Desired characteristics etc. We give a very specific breakdown of not only the job but everything you are expected of.
In conclusion, our online website, Linked In, and Facebook account are remarkable examples of how we use our social media accounts. They are all different social media accounts that we each use uniquely however some aspects of each website are the same. The times have changed and the use of social media is an innovation that will help promote our business.
In Modern times social media is around all of us, constantly updating and evolving to remain an active part in our daily lives. Because of the extraordinary reach it has throughout its various platforms, it has in recent years become a necessity for businesses to utilize social media, or risk being left behind competitors. In a journal about social medias relation to business, the author discusses the positive impacts of “social media integration on marketing, adverting, public relations and the customer service” ( Abuhashesh, 2014). Companies can integrate product lists, frequently asked questions, and other customer-friendly functions in order to make the experience as seamless as possible for the consumer. In addition to being used as an information outlet, companies can also amass huge followings by posting interesting/engaging content, and even as a resource to estimate customer satisfaction.
Social media is one of the largest communication outlets currently available, with billions of people currently holding accounts across the various platforms. It is estimated that in future years over 50% of the worlds population could actively be using social media, so the sooner businesses begin to incorporate this technology, the sooner they can begin to profit from the vast benefits it offers (Number of social media users worldwide 2010-2021,2018). In order to capitalize on these benefits, companies should create profiles/accounts on all the leading platforms, where they can then work to make said profile/account interesting for potential customers/potential followers.
Social media platforms are a place where billions of people search and follow other accounts that post/discuss topics or media that interests them. The platforms “enable people to share content, opinions, experiences, insights, and media themselves”, and businesses should follow a similar process if they want to gain a following (Lariscya, 2003). While it is slightly dated, in order to for businesses to get social media users onto their profiles/websites and make sales, they must
generate unique and interesting content for the users to enjoy. Once they begin to build a customer base on platforms, the next step is marketing to your followers tastes or preferences.
Once a company has developed a profile that has gained some form of significant traction, the next step is to begin advertising towards users that appear interested in your product/good. In a report by the Australian government, they recommend that once you have gained sufficient followers, companies should “focus on more personalized social media campaigns to encourage them to stay” ( Benefits of social media for business, 2018). Some good examples of this include running limited time sales, offering promotions for those who sign up via email address, or even offering in-webstore cash to those who refer the company profile to friends. All of these methods are aimed at either getting more users to frequent the profile, or to convert those visits into sales (for customers who appear interested).
Social media is a phenomenon that has never before been seen in the history of mankind, allowing billions of people to interact on a daily basis. Companies now have the ability to reach into this gigantic pool of potential consumers, isolate those who are interested in their product/topic/etc, and then market/advertise to each of them individually. Because the integration of social media presents such a serious advantage to businesses who use them, competitors who refuse to adapt will ultimately be left behind forever, unable to compete without international reach/personalized advertising. Social media is growing by the millions of accounts daily, with its potential of being the world’s greatest influencer becoming more of a reality every day.
In Modern times social media is around all of us, constantly updating and evolving to remain an active part in our daily lives. Because of the extraordinary reach it has throughout its various platforms, it has in recent years become a necessity for businesses to utilize social media, or risk being left behind competitors. In a journal about social medias relation to business, the author discusses the positive impacts of “social media integration on marketing, adverting, public relations and the customer service” ( Abuhashesh, 2014). Companies can integrate product lists, frequently asked questions, and other customer-friendly functions in order to make the experience as seamless as possible for the consumer. In addition to being used as an information outlet, companies can also amass huge followings by posting interesting/engaging content, and even as a resource to estimate customer satisfaction.
My current employer GE is a general electric company that supplies electricity to every corner of the planet, helping people get from place to place while supplying everyday people, hospitals and businesses a supply of power. GE is extremely active on our social media accounts. We keep all of their social media accounts very up to date which is part of the reason why we are such a successful business. All of our social media accounts display current information about our company. We also post advertisements on all of our social media that pop up on someone’s device even if that person is not following them.
Our main website online contains almost everything you would want to know about the company. From all of our financials from the current year as well as previous year. It also contains information about stocks as well as other financial information. Our website is very well organized it clearly lists each section of the website. Our main website is used for potentially new customers as well as current customers here’s why. Our website can bring in new customers but most importantly it shows our mission statement as well as what we do, we also back up our information with current reports on what our company is currently involved in as well as working on, which shows credibility to a potential new client. Our website is also used for customer service for current customers as well as those who are seeking a job in our industry.
Social media is one of the largest communication outlets currently available, with billions of people currently holding accounts across the various platforms. It is estimated that in future years over 50% of the worlds population could actively be using social media, so the sooner businesses begin to incorporate this technology, the sooner they can begin to profit from the vast benefits it offers (Number of social media users worldwide 2010-2021,2018). In order to capitalize on these benefits, companies should create profiles/accounts on all the leading platforms, where they can then work to make said profile/account interesting for potential customers/potential followers.
The next social media account that we use very actively is our Facebook account. This is our 2nd largest social media platform with 2,239,386 million people liking this page and 2,227,962 million following this page. Our Facebook account is posted on multiple times a day. Our Facebook account contains, our related pages, pictures of our work as well as videos. In our current day in age social media is influencing the world especially networking apps like Facebook. One unique thing about our Facebook page is we have an employee take over the account. Now, some might think this is repetitive GE is a very complex company and there are many working parts. Today, our GE power employee takeover is Barrie Sumerel he is an assembly operator at GE and is going to show hands on work in assembling these turbines. This is a way for us to connect with our customers and display the hard-complex work we put in daily to keep our customers satisfied. We at GE also present the “employee takeover” on our Instagram, Linked in, Twitter as well as our YouTube.
Social media platforms like these are a places where billions of people search and follow other accounts that post/discuss topics or media that interests them. The platforms “enable people to share content, opinions, experiences, insights, and media themselves”, and businesses should follow a similar process if they want to gain a following (Lariscya, 2003). While it is slightly dated, in order to for businesses to get social media users onto their profiles/websites and make sales, they must generate unique and interesting content for the users to enjoy. Once they begin to build a customer base on platforms, the next step is marketing to your followers tastes or preferences.
Once a company has developed a profile that has gained some form of significant traction, the next step is to begin advertising towards users that appear interested in your product/good. In a report by the Australian government, they recommend that once you have gained sufficient followers, companies should “focus on more personalized social media campaigns to encourage them to stay” ( Benefits of social media for business, 2018). Some good examples of this include running limited time sales, offering promotions for those who sign up via email address, or even offering in-webstore cash to those who refer the company profile to friends. All of these methods are aimed at either getting more users to frequent the profile, or to convert those visits into sales (for customers who appear interested).
At GE, our Linked In page is our largest social media network with a whopping 2,934,034 million followers. Linked in is a very business oriented website, people who are looking into joining a business, creating a business or even just getting their name and credentials out there join this social network. Our Linked In looks very similar to our Facebook page when first logging on however, it includes lots of business oriented information that one who might be looking to be hired could be interested in. For example, there is a section on our page listed jobs if you click onto that and have a Linked In account you are able to search the profession you are interested in and it will show you job openings as well as how to apply to those jobs. Each job will vary under each description for example, if you want to become a software engineer for GE it lists your Essential Responsibilities, Qualifications you are expected to meet, Desired characteristics etc. We give a very specific breakdown of not only the job but everything you are expected of.
Social media is a phenomenon that has never before been seen in the history of mankind, allowing billions of people to interact on a daily basis. Companies, such as GE, now have the ability to reach into this gigantic pool of potential consumers, isolate those who are interested in their product/topic/etc, and then market/advertise to each of them individually. Because the integration of social media presents such a serious advantage to businesses who use them, competitors who refuse to adapt will ultimately be left behind forever, unable to compete without international reach/personalized advertising. Social media is growing by the millions of accounts daily, with its potential of being the world’s greatest influencer becoming more of a reality every day.
When a business begins to incorporate social media into its routine, several factors must be taken into consideration. The company first must isolate a target market, deciding on the best target age, gender, etc to cater towards for maximum return. Once a target market is established, the next step will be generating new and interesting content for the followers on social media, utilizing digital marketing to entice them into interacting with posts, promotions, and eventually even the company website. Once the social media has gained enough traction, the final step is retaining former/current consumers to continue making purchases from the company.
The first step in launching a social media account is identifying a target market, which is done by selecting the appropriate age, gender, location, education level, etc for the company’s product in question. This is done so any marketing can be targeted at specific individuals who would be more likely to purchase their product. According to online resources, “ With a clearly defined target audience, it is much easier to determine where and how to market your company”, which echoes how crucial it is for a company to first select who they are marketing towards before creating any social media content (Porta, 2010).
Once the target market/demographic has been selected, the next step will be generating content with the intent to not only draw in new followers, but to convert their interactions into sales. This can be done by constantly introducing fresh media that would be interesting to the follower base, and then giving out promotions based on each customers interest in particular products/models. It is recommended that when engaging with followers on social media, it is most effective to “focus should always be on grabbing their attention and getting them talking (Koshy,2019). By having positive interactions with either account admins or other customers/potential customers, users will spend more time on the company’s page, increasing the chance of them engaging with more media/website. However even once the follower base has been established, customer retention will become increasingly important.
Customer retention is one of the most critical factors in running any product sales-based company. By having customers enjoying a product so much that they continue to purchase from that brand, it allows for almost passive sales, requiring less effort on the companies side since the consumer has already made purchases in the past. This allows the business to focus more time and effort on “building and nurturing the relationships you have with your existing client base”, strengthening the consumer base, as well as building brand prestige (Travis, 2018). Once the base is activity engaging with the company on a regular basis, they essentially becoming walking, talking billboards for your company, promoting it to others who may never have even known the brand existed without that interaction (as a result of your work on customer retention).
Social media is essential for any successful company in the modern business world. The use of platforms as communication outlets allows for businesses to interact with millions that they would have otherwise probably never met. When unique content is introduced onto the company’s account, users with similar interests will be attracted, for some eventually resulting in purchases from that company. By offering promotions and continuing to produce new content for consumers who have already made purchases, companies will increase customer retention, resulting in an increase in profit. Through diligent maintenance of social media, businesses can utilize their platforms to influence vast amounts of followers, allowing them to remain in the spotlight, and therefore profitable, for years to come.
Social media is a phenomenon that has taken both the public and professional world by storm in recent years. It has allowed the majority of the population to begin communicating instantly with each other, whether it be sharing posts or leaving endless comments. This has transformed social media platforms into essential tools for businesses to reach and receive feedback from potential/current consumers. However when engaging in social media interactions, companies must be wary about several factors, such as creating original content, allowing for equal representation of the brand, and managing consumer interaction within the various platforms.
A common legal issue that arises across the majority of social media platforms is stealing of users personal property/content (Lewis, 2019). While the majority of random users manage to evade this issue without any true repercussions, businesses must refrain from stealing content/”borrowing” without approval (such as unique edits/posts created by another user). If a business is found using another accounts intellectual property without consent, they can easily be charged with fraud or identity theft in extreme situations. However, if they create and produce unique and fresh content with the businesses image in mind, they can both grow a following as well as remaining completely legal.
Remaining ethical when showcasing a company on social media is essential to the brands public image. Equal representation has recently come into question for many businesses and they have adapted accordingly, a key example being Target (Ang, 2018). The majority of their models projected unrealistic expectations toward consumers, potentially alienated certain demographics. To tackle this they began using models without makeup, airbrushes, or other aesthetic edits, as well as seeking models who didn’t mean the industry’s typical image. (choosing over/underweight models particularly to style clothing/accessories). After using these models to advertise both instore as well as on social media platforms, Target successfully avoided a potential ethical issue and expanded their market.
Another serious ethical issue that can arise in businesses social media stems from how account managers handle public customer interactions (Shay, 2018). Comments on posts are typically public, so initial statements as well as responses are displayed for all other users to see. This requires account managers to be especially delicate when managing disgruntled customers, as well directing customer service requests to private conversations to protect their privacy. If examples such these are not followed, they could result in consumers spamming posts with negative feedback, or distribution of users private information. Both of these potential consequences could be colossal failures in the public eye, which in turn could result in poor brand image and decrease in sales/revenue.
Social media is an incredibly useful outlet for businesses to both interact with customers as well as receive feedback. However with this outlet comes risks, such as legal or ethical issues if account managers fail to adhere to the platforms terms and guidelines. Failure to meet such standards could result in account suspension or even termination, which would result in significant repercussions for the company in question. This risk is certainly worth it if the account gains traction, as if account managers behave and run the businesses profile successfully the business will easily gain considerable support and sales from the community. By maintaining a legal and ethical business social media account, companies will reach new audiences and continue to prosper in the future.
Citations
(n.d.). GE | LinkedIn. Retrieved from https://www.linkedin.com/company/ge
(n.d.). GE. Retrieved from https://www.facebook.com/GE
(n.d.). Welcome to GE.COM. Retrieved from
https://www.ge.com/
Abuhashesh, M. (2014). Integration of Social Media in Businesses. International Journal of Research in Business and Social Science (2147-4478), 3(4). doi: 10.20525/ijrbs.v3i4
Benefits of social media for business. (2018, July 9). Retrieved from
https://www.business.gov.au/marketing/social-media/benefits-of-social-media
Lariscya, R. (2003). Public Relations Review. Public Relations Review, 29(5), 314–316. doi: 10.1016/s0363-8111(03)00084-5
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https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Koshy, V. K. V., & Davison, S. (2019, September 11). Create Social Media Content Your Readers Will Love: 7 Powerful Tips. Retrieved from
https://nealschaffer.com/create-
social-media-content/.
Porta, M. (n.d.). How to Define Your Target Market. Retrieved from https://www.inc.com/guides/2010/06/defining-your-target-market.html.
Travis, B. (2018, January 23). Why Customer Retention Marketing is Important for Small Businesses. Retrieved from
https://www.outboundengine.com/blog/why-customer-
retention-marketing-is-important-for-small-businesses/.
Ang, K. (2018, March 21). Target debuts new line of swimwear featuring unairbrushed models. Retrieved from
https://www.marketwatch.com/story/target-debuts-new-line-of-
swimwear-featuring-unairbrushed-models-2018-03-21.
Lewis , K. (n.d.). How Social Media Networks Facilitate Identity Theft and Fraud. Retrieved from
https://www.eonetwork.org/octane-magazine/special-features/social-media-
networks-facilitate-identity-theft-fraud.
Shaw, A. (2018, May 11). How Social Media Can Move Your Business Forward. Retrieved from
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media-can-move-your-business-forward/#2cc14e8b4cf2.
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