Specialized Research using the Library’s Full-Text
As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.
Specialized Research using the Library’s Full-Text ARTICLES Databases
Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:
- What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases.
- After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases.
- Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library’s full-text databases.