Specialized Research using the Library’s Full-Text

  

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

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Specialized Research using the Library’s Full-Text ARTICLES Databases

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

  1. What challenges does a company face when developing      new products in the global economy? Describe selected challenges using      examples of at least 3 product/service launches. Resources MUST include      articles from the library’s full-text databases.
  2. After having discussed the challenges of new product      launches, how has technology assisted in the effort? Report on at least 3      situations in which technology supports the marketing effort. Resources      MUST include articles from the library’s full-text databases.
  3. Legal and ethical implications loom large in today’s      business environment. Describe selected challenges using examples of at      least 3 legal/ethical faux pas in marketing that hit the media. The      Marketing Scene devotes a section to Controversy in Ads, which may      give you some ideas for your research. Resources MUST include articles      from the library’s full-text databases.

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