20180314002609pleasure x
Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. (SEE ATTACHED) To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.
Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
- Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.
- Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
- Include secondary research to support your argument, related to your product and/or service.
Explain what you will do in case the selected product or service does not initially sell as much as expected.
Indicate potential digital channels for marketing your product or service.
Consider cross-cultural and multinational implications.
Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.
The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):
- Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.
- Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
- Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
- Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
- Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.
Format consistent with APA guidelines.
Pleasure
Andres Contreras
COM/295
March 08, 2018
Mr. Rob Chell
Running head: PLEASURE
1
PLEASURE
2
Pleasure
The service that is being will be provided is, weekend getaway, for those that into adventure in the dessert. What we have in place is cabins, maximum of 5 occupants per cabin. There is no electricity, it is meant to enjoy the outdoors as our ancestors did it, no interruptions from the everyday life and stress from work or school. Guides will be provided to take guests on walks through the different trails from the region in the southern dessert. The idea is to show how beautiful the dessert can be, and the wild life that is present. The cabins will have bunks, gas lamps for light, stove to cook on, outdoor grills. Safety equipment provided, along with onsite first aid provided if needed.
The dessert has many mysteries that hardly anybody knows about, this will be the opportunity to show the public that it is worth exploring and enjoy. It offers tranquility and beauty, where one would not believe is there. The perception of is not what it seems, it has more to offer that we think. It will have the opportunity to educate what desserts mean to the environment and show that is not just another hot place. The urban life is difficult, fast, stressful, but if you alternate to an outdoors adventure, or get away, it will recharge your batteries to go back to your daily life and feel good about it.
This service is mainly meant for those that are in the lifestyle of city living. The cities are very stressful, but in reality, almost everyday living in any area is stressful. I think it has more potential in that area, but it is open to anybody who is willing to take on the dessert. The adventurers, the ones who love the outdoors in its natural state, as much as possible. Those who likes to educate themselves in something new or just to have the experience of the dessert at night or in the day and see it for themselves. The education of the different plants that are located in the southern dessert, the wildlife that exists in that type of environment, for example horny toads, deer, lizards of different types, snakes, and all the different types of birds (native and migraters). To the adventurer, the trails that are naturally formed and the ones that were left by travelers. To the ones that seek relaxing experience, the quietness and the natural sounds of the area.
The credibility is important, get a test group together and try all the trails and search the best areas in the region to show the public. By having promoted by word of mouth and put it on social media with picture showing the great scenes that the dessert offers. The reviews that will be posted from the test group. Convince that the experience is worth the trouble to go and see it for yourself. Have as safe and fun tours, so they can come back for more fun or just to get the same experience and relaxation that you are lookin (Bovee & Thill, 2016, 7th edition)g for time and time again.
References
Bovee, C. L., & Thill, J. V. (2016, 7th edition). Business Communication Essentials. Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo: Pearson Education.
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