Compative Study on Nokia and Samsung

PROJECT REPORT ON COMPARATIVE STUDY BETWEEN NOKIA AND SAMSUNG FOR YOUTH GENERATION Submitted By Sathya priya . V TABLE OF CONTENT CHAPTER| CONTENTS | PAGE. NO| 1| INTRODUCTION 1. 1. Overobject of Activity as a full 1. 2. Nokia- Profile of the Organization 1. 3 Samsung –Profile of the Organization | | 2 | 2. 1. Reconsideration of attainments2. 2 . Significance2. 3. Managerial advantageousness of the consider2. 4. Proportionately marks of the consider2. 5. Objectives2. 6. Occasion of the Study2. 7. Limitation of the consider| | 3. . 5. | REARCH METHODOLOGYDATA ANALYSIS FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY| | LIST OF TABLES S. NO| PARTICULARS| PAGE NO| 4. 1| Consideration illusioning Brands which are used by the respondents| | 4. 2| Consideration illusioning percentage of idiosyncratics who would affect to buy a amiable mark movable. | | 4. 3| Consideration illusioning marks which enjoy the best battery tailup. | | 4. 4| Consideration illusioning depicts the marks that best suits mark. | | 4. 5| Consideration illusioning criteria on which Nokia is rated| | 4. 6| Consideration illusioning criteria on which Sony Ericson is rated. | | 4. 7| Consideration illusioning criteria on which Micromax is rated. | 4. 8| Consideration illusioning criteria on which Black berry is rated. | | 4. 9| Consideration illusioning criteria on which Samsung is rated. | | 4. 10| Consideration illusioning Content equalize of employment supposing by Nokia employment capital. | | 4. 11| Consideration illusioning depicts the marks that best suits mark. | | 4. 12| Consideration illusioning the marks which enjoy the ameliorate mark fiction. | | 4. 13| Consideration illusioning marks which enjoy bulkyst employment network. | | 4. 14| Consideration illusioning content equalize of employment supposing by Samsung employment benevolence| | LIST OF CHART S. NO| PARTICULARS| PAGE NO| 4. | Chart illusioning marks which are used by the respondents| | 4. 2| Chart illusioning percentage of idiosyncratics who would affect to buy a amiable mark movable| | 4. 3| Chart illusioning illusions marks which enjoy the best battery tailup. | | 4. 4| Chart illusioning the depicts the marks that best suits mark. | | 4. 10| Chart illusioning Content equalize of employment supposing by Nokia employment capital. | | 4. 11| Chart illusioning depicts the marks that best suits mark. | | 4. 12| Chart illusioning the marks which enjoy the ameliorate mark fiction. | | 4. 13| Chart illusioning the marks which enjoy the ameliorate mark fiction. | 4. 14| Chart illusioning content equalize of employment supposing by Samsung employment benevolence. | | CHAPTER-1- INTRODUCTION 1. 1OVERVIEW OF INDUSTRY AS A WHOLE In today's universe, most idiosyncratics promulgate thunrefined the use cellular phones. It's unfeeling to appraise that fifteen years ago cell phones were a deficiency. Underneath is a truth chronicling the dawn of the cell phone to its running sundericularize. 1843-Faraday laagered his august advances of nineteenth-seniority scholarship and technology and his discoveries enjoy had an fitful movables on technical emanationion inside cellular phone emanationion. 1865 - Dr. Mahlon Loomis of Virginia, a dentist, may enjoy been the earliest idiosyncratic to promulgate thunrefined wireless via the air. Natant 1866 and 1873 he pestilential telegraphic messages at a interspace of 18 miles natant the tops of Coshocton and Beorse Deer Mountains, Virginia. 1973 - Dr Martin Cooper is considered the originator of the earliest wieldable operativeset. Dr. Cooper, bygone unconcealed director for the systems removal at Motorola, and the earliest idiosyncratic to execute a wheedle on a wieldable cellular phone. 1973 - Dr. Cooper set up a medium standing in New York following a suitableness the earliest systemic prototype of a cellular telephone, the Motorola Dynastic. Mr. Cooper and Motorola took the phone technology to New York to illusion the generally-known. 1977 - Cell phones go generally-known. Generally-collective cell phone testing began. The city of Chicago was less the earliest trials began following a suitableness 2000 customers and thus-far other cell phone trials appeared in the Washington D. C. and Baltipast area. Japan began testing cellular phone employment in 1979. 1988 - This year modifiable frequent of the technologies that had grace illustrative in the spent. The Cellular Technology Activity Association (CTIA) was plain to lay down useful goals for cellular phone affordrs. According to the Cellular Telecommunications Activity Association, today tless are past than 60 darling customers following a suitableness cellular phones, smooth though wireless employment was gauge pretended approximately 50 years ago. The cellular employment was a $3 darling dealing 25 years ago and has aged increasingly to end to a $30 billion per year activity 1. 2. NOKIA -PROFILE OF THE ORGANIZATION Nokia's truth starts in 1865, Due to the European industrialization and the enlargeing deccourse of tract and cardboard Nokia precedently-covet became prosperous. Nokia’s Cable Work's Electronics province started to spend scrutiny into semiconductor technology in the 1960? s. This was the preparation of Nokia’s travel into telecommunications. Nokia today is a universe pioneer in movable communications, driving the augmentation and sustainability of the broader restlessness activity. Nokia converges idiosyncratics to each other and the advice that substances to them following a suitableness easy-to-use and innovative emanations affect movable phones, devices and solutions for imaging, games, document and employmentes. Nokia affords equipment, solutions and employments for netlabor operators and corporations. The concourse involves filthy employment orders; Movable Phones; Multimedia; Networks and Enterprise Solutions. In this scheme I accomplish be centreing solely on the movable Phone usiness of Nokia in India. Nokia Corporation engages in the molding of movable devices and movable networks. It as-well-mannered affords equipment, solutions, and employments for netlabor operators, employment affordrs, and corporations. The concourse produces in filthy portions: Movable Phones, Multimedia, Enterprise Solutions, and Networks. The Movable Phones portion tenders movable phones and devices mediumd on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multidocument portion qualifys to invent, admission, and distribute multidocument in the shape of past movable multidocument computers and applications following a suitableness convergeivity balance multiple technology standards. The Enterprise Solutions portion tenders multitudinous emanations and solutions, including enterprise-grade movable devices, underlying attentionlessness infrastructure, software, and employments for employmentes and institutions. The Networks portion affords netlabor infrastructure, communications, and networks employment platforms, as courteous-mannered-mannered as businessal employments to operators and employment affordrs. It centrees on the GSM fountain of radio technologies; networks following a suitableness Internet Protocol and multi adsidearm capabilities; and businessal employments. The concourse as-well-mannered eliminates movable WiMAX solutions. Nokia sells its emanations to operators, distributors, refractory retailers, and oppidan customers. It has its operations in Europe, the Middle East, Africa, China, the Asia-Pacific, North America, and Latin America. The concourse was planted in 1865 and is mediumd in Espoo, Finland. Vision: Career Goes Movable * Ten years ago, Nokia had a prospect that seemed rotationary for the periods: Voice Goes Mobile! As truth illusions, this prospect became entity in an incredibly scanty whole of period. Following a suitableness past than 1. billion movable phone subscriptions globally – and past movable phones than fixed-course phones in use – illusions that restlessness has transformed the way idiosyncratics feed their feeds Employment Mission: Connecting Persons * By convergeing idiosyncratics, they succor mediuming a essential anthropological deficiency for gregarious convergeions and apposition. Nokia builds bridges natant idiosyncratics – twain when they are far secretly and face-to-face – and as-well-mannered bridges the gap natant idiosyncratics and the advice they deficiency. As a dealing pioneer, the best subsidy we can execute to the global nationality is to spend our employment in a legitimate way. This concession drives our commitment to creating holyly gauge policies and principles that lead us in our labor. Our Oppidan Office (CR) agenda is framed environing the Nokia Values and is carried out in all aspects of our labor to particularize customer content and honor, and as-well-mannered to tail us in extreme enjoyment and striving for luck. By striving to involve all members of Nokia's nationality in this jurisdiction, we are demonstrating our balanceall commitment to the concession that office is fullbody's employment. In this separation you accomplish furnish advice environing our diplomacy and admittance, navigating the links balance accomplish furnish you past indurated advice on our Oppidan Office activities. Prospect Nokia‘s prospect is a universe wless fullone is united. Following a suitableness movable subscriptions environing to extend filthy billion, we are endr to our prospect than anyone could enjoy imagined gauge a few years ago. Our employment profits idiosyncratics, communities and the environment in new and sensational ways. As our employment enlarges, so do our responsibilities. This discernment of oppidan office (CR) is a essential sunder of who we are. Consideaccentuation the stroll collision of our actions is embedded in the Nokia Values, which lead our action, and in the Nokia Jurisdiction of Conduct, which furnishs administer to our usual labor. Global challenges such as atmosphere exextransmute and lack sympathy us all. As a employment that affects the feeds of billions environing the universe, Nokia is in a key lie to tender solutions to these challenges. Winning you: For us, ‘winning you’ incorporates the ‘customer content’ appraise and deals following a suitableness winning all our stakeholders, including employees, in what Nokia stands for in the universe. Achieving together: ‘Achieving together’ is past than collaboration and sundernership. As courteous-mannered-mannered as faith, it involves sharing, having the lawful mind-set and systemic in shapeal and instately networks. Emotion for alteration: ‘Passion for alteration’ is mediumd on a covet we enjoy to feed our dreams, to furnish bravery and execute the vault into the forthcoming thunrefined alteration in technology, ways of systemic and thunrefined mind the universe environing us. Very anthropological: Nature ‘very anthropological’ encompasses what we tender customers, how we do employment and the collision of our actions and action on idiosyncratics and the environment. It is environing nature very anthropological in the universe - making things uncompounded, honoaccentuation and caring. In scanty, our covet is to be a very anthropological concourse. For past advice on the Nokia Way and Nokia Values, go to Nokia as an master following a suitablenessin attentioners. 1. 3. SAMSUNG - PROFILE OF THE ORGANIZATION In 1938 the Samsung’s fonder byung –chull lee ser up a dealing ship-produce concourse in Korea, selling fish vegetables and emanationion to china . following a suitablenessin a decade Samsung had flour mills and confectionary machines and grace a association in 1951. Humble preparations. From 1958onwards Samsung began to enbulky into other industries such as financial, document, chemical and ship fabric throughout the 1970’s . in 1969, Samsung electronics was systemic conceding what Samsung is most far-famed for television, movable phones (througout90’s), radios, computer components and other electronics devices. 1987 author and precedeor, byung-chull lee passed separate and kun-hee lee took balance as precedeor. In the1990’s Samsung began to enbulky globally fabric elementies in the us, Britain, Gerfrequent Thailand Mexico Spain and china until 1997 In 1997 approximately all Korean employment shrunk in magnitude and Samsung was no separation. They sold employment to succor snucleus and cut employees down threatening idiosyncraticnel by 50,000. But endowment to the electronic activity they wield to damp this and abide to enlarge. The truth of Samsung and movable phones stretches tail to balance 10 years . in 1993 Samsung plain the incompactest movable phone of its era the SCH 800 and it was proficonsideration on CDMA networks. Then they plain fresh phone and a phone fullly mp3 player insides the end of the 20th seniority . to this continuance Samsung are loving to the 3g activity . aking video, camera phones at a hurry to conceal up following a suitableness consumer claim . Samsung has made equable augmentation in the movable activity and are runningly anticipate but antagonist Nokia is onwards following a suitableness past than 100%growth in distributes. VISION OF THE COMPANY Redundant the digital assemblage rotation “GROWING TO BE THE BEST” As a sunder of prospect Samsung has mapped out a local guile of extending $400 billion in augmentment & seemly one of the universe’s top 5 marks by 2020 MISSION OF THE COMPANY “DIGITAL –E COMPANY” wandeaccentuation environing forthcoming to solution ameliorate employments to the idiosyncratics in the dealing of telecommunications THE SAMSUNG PHILOSOPHY At Samsung we flourish a uncompounded employment philosophy to allot our ability and technology to creating conspicuous emanations and employments that subscribe to a ameliorate global collection. Full day idiosyncratics bear this philosophy to attentioner . Samsung pioneers inquiry for the brightest ability from environing the universe, and furnish them the resources they deficiency to be the best at what they do . The emanation is that all of their emanations from retention chips that succor employment stock material scholarship to movable phones that converge idiosyncratics athwart continents enjoy the influence to augment feeds and that’s what making a ameliorate global collection is all environing. VALUES Samsung appraise that by plantation by forcible appraises is the key to employment. At Samsung a stubborn jurisdiction of spend and these nucleus appraises are at the nucleus of full conclusion they execute . PEOPLE Wholly barely, a concourse its idiosyncratics. At Samsung, we are loving to giving our idiosyncratics a influence of opportunities to extend their bountiful undeveloped EXCELLENCE Anything we do at Samsung is driven by an unbending emotion for distinction and an unfalteaccentuation commitment to eliminate the best emanations and employments on the dealing. CHANGE In today’s pay paced global arrangement, exextransmute is trustworthy and alteration is momentous to a concourse’s birth. As we enjoy performed for 70 years, we set our sights on the forthcoming ,anticipating dealing deficiencys and claims so we can direct our concourse insides covet term consummation . INTIGRITY Operating in an holy way is the plantations of our employment . fullthing we do is leadd by a spiritual enclose that particularizes candor honor for all stakeholders and full nakedness. CO-PROSPERITY A employment cannot be prosperous regular it invents welfare and convenience for others . Samsung is loving to nature a gregariously and environmentally legitimate oppidan denizen in full nationality wless we produce environing the globe. PRINCIPLES OF THE COMPANY We succumb following a suitableness laws and holy standards. * We honor customers, distributeholders and employees. * We are gregariously legitimate oppidan denizen. * We attention for the environment sanity and prophylactic. * We continue a cleanlyly environmental cultivation. MARKETING STRATEGY OF SAMSUNG * Aggressively speculation flips tops and clamshells following a suitableness polyphonic accentuation tones and perversion defend. * Nationremote distributer and retail influence in the consumer abiding dealing. * Samsung has been associated following a suitableness the Lakme India usage week for its movable phones the concourse used the LIFW 2005 as a platshape to propel D-500,world’s best movable phone in the Indian dealing. Set up a operative set manufactuaccentuation ease in India CHAPTER-2 2. 1. REVIEW OF LITREATURE A reconsideration of attainments succors the scrutinyer to enjoy scholarship environing the kindred consider performed by others; the flourishing scrutiny studies were observed. John Ribeiro, IDG News Employment (Apr 27, 2012) Samsung balanceconclude Nokia to the top lie in the global operativeset dealing in the earliest locality of 2012, scrutiny resolutes Diplomacy Analytics and IHS iSuppli said Friday. The scrutiny resolutes ultimately disagreed on Samsung's Smartphone shipments in the earliest locality wit iSuppli giving Apple the top lie in fresh phones, suitableness Diplomacy Analytics wheedleed in cheerful-gain of Samsung. The Korean concourse shipped 93. 5 darling operativesets in the earliest locality, up from 69 darling units a year antecedent, for a 25 percent distribute of the dealing, smooth as global operativeset shipments grew a inconsiderable balance 3 percent year-by-year to extend 368 darling units in the locality, Diplomacy Analytics said. How Samsung moved Nokia’s Cheese (Business Today continuanced May 2012): A proportionately consider illusions How Samsung as a mark in the era of fresh phones balance took the employment of Nokia in India. Nokia's competing fresh phones were approximately no emulation for Samsung's. It was not until February 2011 that a Finnish solution to the Galaxy came environing in the shape of the Lumia phone out of the Nokia-Microsoft tie-up in February 2011. The Lumia train ordinary rant reconsiderations internationally but sells gauge two phones in India - one at Rs 25,000 and a cheaper one at past than Rs 15,000. The devices are way too costly going by appraisements Indians are used to, says Anshul Gupta, analyst at scrutiny resolute Gartner. Why Nokia past its dealing pioneership in Indian dealing: A specific consider was carried out on how and wless Nokia had past its dealing pioneership to emulation. "A new OS is affect a new godliness," D. Shivakumar, Nokia's Senior Vice President of sales for India, Middle East and Africa, indicating the dealing takes period to conrobust a fullly new emanation course. He purposes to the 13 awards the yet-to-be-launched Lumia 900 won at this January's Consumer Electronics Illusion in Las Vegas as an solicitation of its ability to wow customers. How Nokia is natant the top five Most Trusted Brands notwithstanding shaken collocate (The Economic Times November 2012): This consider reveals How Nokia as India’s redundant movable phone for a bulky sunder of its entity was fabric not gauge its mark but a new order via its forthcoming ad campaigns and commercials. According to Nikunj Daga The furnishings advised that consumers furtherred Nokia balance all other marks due to marks of the phone. Features such as user sympathy, unrefined and severe substance, covet attentioner etc were appraised to be the reasons of consummation. Though the dealinging strategies enjoy been foul, they were not the reasons for elevated dealing distribute of the concourse. James Crawshaw, European telecom and technology analyst at S;P Capital IQ, is dogmatical environing wless Samsung is getting it lawful and Nokia injustice. Nokia's consummation [lies] not in increasing dealing distribute but in increasing its fresh phones portfolio," he says in a phone consultation. Nokia's returns, he insists, deficiency to conclude from elevated-end phones affect that of Samsung's Android phones. Ratings resolute Standard & Poor's downgraded Nokia underneath enduement grade in April. 2. 2. SIGNFICANCE OF THE STUDY The offer consider is wholly speaking consequently it discusses appraises cultivations prospect, sidearm and strategies of two companies . Nokia and Samsung to execute proportionately partition natant these two companies it identifies the running ositions of the concourse . The communication furnishs that elevated description and past technologies are dignified element for Nokia’s consummation pastbalance they are concentrating on ne area that is telecommunication suitableness Samsung is indulging in frequent areas Morebalance the other furnishing is that Nokia’s financial lie is furtherable its antagonists in the telecommunications communication concludes that Nokia has systemic its pioneership in telecom companies Samsung is gaining its area in jurisdiction purpose of object or past marks in their emanations. 2. 3. MANAGERIAL USEFULLNESS OF THE STUDY Managerial advantageousness of the consider is to excite the proportionately consider natant Nokia and Samsung. assimilate natant tless dealing strategies and to comprehend environing tless prospect sidearm and tless forthcoming guiles the respondents were discussing the questions preceding to response thus tless could be biasness irrelative encouragemental schemes were not comprehendn by the respondents. The customer partition of this courselabor elevatedlighted that the remarkable portion of the population are the elder consumers of movable phones vast scrutiny was spended into strategies nature implemented for the bucolic dealing . he important marks in Indian cellular phones are Nokia and the Samsung . Nokia has the unique bulkyst dealing distribute in India of 60%and the we enjoy noticed that Nokia is the solely antagonist of Samsung but Nokia’s elder antagonist is Sony Ericson gone these are very important players in the dealing 2. 4. COMPARATIVE FEATURES OF THE STUDY Compaaccentuation Nokia movable phones Vs Samsung movable phones, one can clforthcoming see that twain the companies are systemic unfeeling to furnish users operativesets which accomplish execute them past interacting. PRLog (Press Release) - Aug. , 2009 - Elevated tech Nokia movable phones enjoy inventd a prosper in movable phone dealing thunrefined out UK. Frequent companies are propeling movable phones ranging from basic to elevated end portion following a suitableness sardonic behalf technology to grab a honorable settle in dealing. Nokia and Samsung are natant those companies which enjoy furnishn some awesome operativesets to users. Their movable phones are not solely original in conditions of durability but as-well-mannered qualify users to do irrelative things following a suitableness them. BY compaaccentuation movable phones of twain the companies we can comprehend what users can get by buying their emanations . Contrivance and Camera Style is what substances to users advenient, twain the companies endue spacious period in subtle of movable phones precedently propeling them. Samsung movable phones are inconsiderable bit past than Nokia movable phones in conditions of camera description as concourse has already conclude up following a suitableness a 12 mega pixel camera in Samsung M8910 pixon 12 suitableness Nokia has supposing its elevatedest 8 mega pixel camera in Nokia N86. Though Nokia movable phones are fabricated following a suitableness universe far-famed Carl Zeiss lenses which are absent in Samsung. Defend Twain Nokia and Samsung movable phones enjoy one of the best description defends protected following a suitableness elevated disintegration to furnish users best objecting trial. The Nokia N97( http://www. 3contractmobilephones. co. uk/nokia_mobile_phone... ) has 3. 5 inches remote defend following a suitableness disintegration of 360 x 640 pixels and 16 darling colours. The identical localation can be plant in Samsung B7610. Nature the basic mark, twain the companies try to afford best proficonsideration ostentation defend depending on concatenate of the movable phone. Plea Following a suitableness the semblance of 3G, Nokia movable phones and Samsung movable phones enjoy mellow to consolidate this mark in their operativesets. Following a suitableness 3G one can converge to elevated hurry movable broadband to pursuit. 2. 4. OJECTIVES OF THE STUDY * To comprehend environing the cellular industries. * To succor consumers to comprehend environing the companies their emanations and the forthcoming balance comings * To comprehend environing the mark Nokia and the Samsung their emanations, dealing strategies, appraises sidearm adopted in the cellular companies. * To comprehend consumer action insides Nokia and Samsung. 2. 5. SCOPE OF THE STUDY As attainments is the anthropological activity and is as true ,as existing notwithstanding of the circumstance the attainments is all pervasive in our feeds, psychologists do not coincide on how attainments takes settle . ow race imbibe s a substance of distribute to dealingers they lack to inform consumers in their roles as their roles as consumers. They lack consumers to imbibe environing their emanations emanation attributes, undeveloped consumers profit, how to use, continue or smooth dispose of the emanation and the new ways of behaving that accomplish satiate not solely the consumer deficiencys, but the dealinger’s objectives. The occasion our consider restricts itself to the partition of CONSUMER BEHAVIOR, understanding of Nokia and Samsung. 2. 6. LIMITATIONS OF THE STUDY * The furnishings of the consider accomplish be mediumd on notion of the respondents, which may be mediumd. The consider is onesided to Coimbatore lad population * Lack of period and finance may anticipate from carrying out in profoundness consider. CHAPTER-3 RESEARCH METHDOLOG Scrutiny comprehend defining and redefining bearings, shapeulating fancy or suggested solutions; collecting, organizing and evaluating plea; making expense and extending conclusions; and at developed attentionfully testing the conclusions to particularize whether they fit the shapeulating Hypothesis. In scanty, the inquiry for Scholarship thunrefined Objective and Systematic system of furnishing solutions to a bearing is Research. Scrutiny Design Type of Research: - Picturesque scrutiny Picturesque scrutiny involves Surveys and circumstance-answer enquiries of irrelative kinds. The ocean distinction of this system is that the scrutinyer has no administer balance the variables; he can solely communication what has happened or what is happening. Plea Source: * Tless are two types of plea. Primary Data: * The plea was oceanly obtained from the idiosyncratics feedtail on the questionnaire which was arranged by the order members at multitudinous settles Minor Data: * The anticipateary plea was obtained from multitudinous journals, internet, magazines etc. Reinquiry Instruments Selected document for Plea Collection for Reconnoitre is Questionnaire. Sspacious Contrivance Who is to be reconnoitreed? The dealinging scrutinyer must bound the target population that accomplish be scantlingd. The sspacious Unit charmed by me; Unconcealed generally-collective of lad population, irrelative gender and irrelative businesss. Extent:- Wless the reconnoitre should be carried out? I enjoy genial whole Coimbatore city for the reconnoitre Period Frame:- When the reconnoitre should be spended? I spended my reconnoitre for 1week Sampling Frame:- The fountain from which the sspacious is drawn Sampling Technique: - How should the respondent be separated? In the Scheme sampling is performed on plea of Verisimilitude sampling. Natant the verisimilitude sampling contrivance the sampling contrivance separated is stratified unpremeditated sampling. Consequently in this reconnoitre I had stratified the sspacious in irrelative gender and irrelative business Sspacious Size/ Population Size: - How frequent idiosyncratics should be reconnoitreed? My sspacious magnitude is 55 Tools of partition:- Uncompounded percentage partition and powered medium are used for the consider. bar chart were as-well-mannered used to this consider. Fixed on these emanations, conclusions were drawn and instigations were furnishn. 1. Simple percentage partition:- This system is mediumd on the notion of respondents percentage is been fitted for honorive layer of each other element Uncompounded percentage is fitted by using the flourishing shapeula Uncompounded percentage = [Total respondents/Total compute of respondents]*100. 2. Weighted medium system:- In weighed medium system the medium in which each individual nature mediumd is various by a compute (weight)the emanation is summed and the whole is disconnected by the sum of powers. Weighted mediums are used costlyly in paintsque statistical partition such as protest compute. It may as-well-mannered wheedleed as weighed medium. Weighed medium = [N1*A1+N2*A2+N3*A3…………+Nn*An] ---------------------------------------------------- [N1+N2…………………. Nn] Weighed medium =wx/n . CHAPTER-4 DATA ANALYSIS Consideration -4. 1 1. The underneath consideration illusions Brands which are used by the respondents. CRITERIA | NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 19| 35 %| SAMSUNG | 22| 40 %| SONY| 3| 5 %| BLACKBERRY | 3| 5 %| MICROMAX| 5| 10 %| OTHERS| 3| 5 %| TOTAL| 55| 100%| INTERPRETATION: From the balance consideration, out of 55 respondents 35% of respondents were using Nokia, 40% of Respondents using Blackberry, 10% of respondents were using Micromax and 5% of respondents were respondents using Blackberry, 10% of respondent were using Micromax and 5% of respondents were dents were using Samsung, 5 % of respondents were using Sony, 5% of respondents were using Blackberry, 10% of respondent were using Micromax and 5% of respondents were using others. Chart -4. 1 1. The underneath chart illusions marks which are used by the respondents . Table-4. 2 2. The underneath consideration illusions percentage of idiosyncratics who would affect to buy a amiable mark movable? PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 10| 18%| SAMSUNG| 14| 25%| SONY| 1| 2%| BLACKBERRY| 4| 7%| APPLE| 24| 44%| HTC| 1| 2%| OTHERS| 1| 2%| TOTAL| 55| 100| INTERPRETATION: From the balance consideration out of 55 respondents, 18% of respondents are further to buy Nokia, 25% of respondents are further to buy Samsung, 2% of respondents are further to buy Sony,7% of respondents are further to buy Blackberry,44% of respondents are further to buy Apple , 2% of respondents are further to buy HTC, and 2% of respondents are further to buy Chart -4. 2 2. The underneath chart illusions percentage of idiosyncratics who would affect to buy a amiable mark movable? Table -4. 3 3. The underneath consideration illusions marks which enjoy the best battery tailup. PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 25| 45%| SAMSUNG | 15| 27%| SONY| 3| 5%| BLACKBERRY | 2| 4%| MICROMAX| 1| 2%| OTHERS| 8| 15%| TOTAL| 55| 100%| INTERPRETATION: From the balance consideration, out of 55 respondents 45% of respondents are notice that Nokia enjoy the best battery tail up,27%of respondents are notice the Samsung ,5% of respondents are notice the Sony ,4% of respondents are notice the Black berry ,2% of respondents are notice the Micromax,15% of respondents are notice the others. Chart -3 3. The underneath chart illusions marks which enjoy the best battery tailup. Consideration -4. 4 4. The underneath consideration depicts the marks that best suits a mark Criteria | Nokia | Percentage | Samsung | Percentage | Others | Percentage | Whole | Reliability | 29| 53%| 20| 36%| 6| 11%| 100%| Android | 12| 22%| 35| 64%| 8| 14%| 100%| Voicelessness | 26| 47%| 22| 40%| 7| 13%| 100%| Camera paint clarity (megapixel)| 21| 38%| 23| 42%| 11| 20%| 100%| Gregarious netmethodic | 28| 50%| 22| 40%| 5| 10%| 100%| Feel defend | 16| 29%| 31| 56%| 8| 15%| 100%| Economically appraisement tag | 22| 40%| 20| 36%| 13| 24%| 100%| INTERPRETATION: * From the balance consideration out of 55 respondents, most of the respondents further Nokia as original. 36% of respondents are further Samsung and 11%of respondents are further others. * In the balance consideration 64% of respondents are further android ease in Samsung ,22% of respondents are further Nokia and 14% of respondents are further others. * In the balance consideration 47% of respondents are further voicelessness in Nokia ,40% , of respondents are further Samsung and 13% of respondents are further others. In the balance consideration 42% of respondents are further Samsung in the order of camera paint clarity,38% of respondents are further Nokia ,and 20 % of respondents are further others. * In the balance consideration 50% of respondents are further Nokia in the criteria of gregarious netmethodic ,40% of respondents are further Samsung, and 10% of respondents are further others. * In the balance consideration 56% of respondents are further Samsung in the criteria of feel defend , 29% of respondents are further Nokia, and 15% of respondents are further others. In the balance consideration 40% of respondents are further Nokia in the criteria of economically appraisement tag,36% of respondents further Samsung and 24% of respondents are further others. Chart -4. 4 4. The underneath consideration depicts the marks that best suits a mark Consideration -4. 5 5. The underneath consideration illusions criteria on which Nokia is rated. Criteria | 1| 2| 3| 4| 5| Whole | Weighed medium | Tabulate | Livelihood | 20| 36| 27| 20| 15| 118| 2. 14| 3| Durability | 40| 14| 9| 8| 15| 86| 1. 56| 1| Style/contrivance | 5| 20| 6| 120| 40| 191| 3. 47| 6| Colour | 1| 8| 30| 100| 75| 214| 3. 89| 8| Size | 2| 6| 75| 60| 50| 193| 3. 50| 7| Appraisement | 2| 70| 30| 20| 15| 142| 2. 58| 4| Availability | 32| 16| 30| 12| 10| 100| 1. 81| 2| Incompact power | 5| 6| 12| 60| 140| 223| 4. 05| 9| Self-content | 15| 24| 18| 10| 10| 179| 3. 25| 5| INTERPRETATION: From the balance consideration Nokia occupies earliest settle in durability, anticipate settle in availability, third settle in oceantenance, filthyth settle in appraisement, fifth settle in self-satisfaction, sixth settle in jurisdiction and contrivance, seventh settle in magnitude, eight settle in colour and finally nineth settle in incompact power. It illusions the tabulate of Nokia phones. Table -4. 6 6. The consideration underneath illusions criteria on which Sony Ericson is rated. Criteria | 1| 2| 3| 4| 5| Whole | Weighed medium | Tabulate | Livelihood | 5| 6| 30| 80| 85| 206| 3. 74| 5| Durability | 3| 4| 18| 76| 125| 226| 4. 10| 8| Style/contrivance | 35| 20| 15| 12| 10| 92| 1. 67| 1| Colour | 30| 30| 6| 12| 25| 103| 1. 87| 2| Magnitude | 18| 30| 36| 40| 50| 174| 3. 16| 3| Appraisement | 2| 6| 30| 100| 75| 213| 3. 87| 6| Availability | 4| 10| 66| 56| 50| 186| 3. 38| 4| Incompact power | 5| 6| 12| 60| 140| 223| 4. 05| 7| Self-content | 3| 4| 75| 160| 50| 292| 5. 30| 9| INTERPRETATION: From the balance consideration SONY ERICSON occupies earliest settle in jurisdiction and contrivance , anticipate settle in colour, third settle in magnitude, filthyth settle in appraisement, fifth settle in oceantenance, sixth settle in appraisement, seventh settle in incompact power, eighth settle in durability and finally ninth settle in self-satisfaction. It illusions the tabulate of SONY ERICSON phones. Consideration 4. 7 7. The consideration underneath illusions criteria on which Micromax is rated. Criteria | 1| 2| 3| 4| 5| Whole | Weighed medium | Tabulate | Livelihood | 6| 10| 54| 40| 80| 190| 3. 45| 4| Durability | 4| 14| 48| 80| 40| 186| 3. 38| 3| Style/contrivance | 2| 6| 30| 32| 160| 230| 4. 8| 8| Colour | 5| 6| 6| 60| 150| 227| 4. 12| 6| Magnitude | 2| 6| 18| 36| 175| 237| 4. 30| 9| Appraisement | 38| 18| 9| 8| 15| 88| 1. 60| 1| Availability | 3| 4| 18| 76| 125| 226| 4. 10| 5| Incompact power | 35| 20| 15| 12| 10| 92| 1. 67| 2| Self-content | 1| 8| 30| 48| 140| 227| 4. 12| 6| INTERPRETATION: From the balance consideration MICROMAX occupies earliest settle in appraisement, anticipate settle in incompact power, third settle in durability, filthyth settle in oceantenance, fifth settle in availability , sixth settle in self-content and colour, eighth settle in jurisdiction and contrivance and finally ninth settle in self-satisfaction. It illusions the tabulate of MICROMAX phones. Consideration -4. 8 8. The consideration underneath illusions criteria on which Black berry is rated. Criteria | 1| 2| 3| 4| 5| Whole | Weighed medium | Tabulate | Livelihood | 18| 40| 27| 20| 15| 120| 2. 18| 3| Durability | 10| 35| 5| 3| 2| 117| 2. 12| 2| Style/contrivance | 12| 20| 84| 16| 5| 137| 2. 49| 6| Colour | 9| 26| 75| 20| 15| 145| 2. 63| 8| Magnitude | 5| 64| 39| 12| 10| 130| 2. 36| 4| Appraisement | 5| 6| 12| 60| 140| 223| 4. 05| 9| Availability | 18| 24| 45| 24| 20| 131| 2. 38| 5| Incompact power | 8| 46| 45| 20| 20| 139| 2. 52| 7| Self-content | 39| 16| 9| 8| 15| 87| 1. 58| 1| INTERPRETATION: From the balance consideration BLACKBERRY occupies earliest settle in self-satisfaction, anticipate settle in durability, third settle in oceantenance, filthyth settle in magnitude, fifth settle in availability, sixth settle in jurisdiction and contrivance, seventh settle in incompact power, eighth settle in colour and finally ninth settle in appraisement. It illusions the tabulate of BLACKBERRY phones. Consideration -4. 9 9. The consideration underneath illusions criteria on which Samsung is rated. Criteria | 1| 2| 3| 4| 5| Whole | Weighed medium | Tabulate | Livelihood | 2| 12| 30| 84| 80| 206| 3. 78| 8| Durability | 7| 50| 54| 12| 10| 133| 2. 41| 2| Style/contrivance | 3| 10| 105| 40| 10| 168| 3. 5| 4| Colour | 15| 56| 18| 16| 15| 120| 2. 18| 1| Magnitude | 2| 16| 96| 40| 15| 169| 3. 07| 5| Appraisement | 4| 16| 90| 36| 20| 166| 3. 01| 3| Availability | 2| 10| 33| 132| 20| 197| 3. 58| 6| Incompact power | 3| 10| 18| 124| 50| 205| 3. 72| 7| Self-content | 1| 8| 30| 100| 75| 214| 3. 89| 9| INTERPRETATION: From the balance consideration SAMSUNG occupies earliest settle in colour, anticipate settle in durability, third settle in appraisement, filthyth settle in jurisdiction and contrivance, fifth settle in magnitude sixth settle in availability , seventh settle in incompact power, eighth settle in oceantenance and finally ninth settle in self-satisfaction. It illusions the tabulate of SAMSUNG phones. Table4. 10 10. The underneath consideration illusions Content equalize of employment supposing by Nokia employment capital. S. NO| CRITERIA | NO. OF RESPONDENTS| PERCENTAGE| 1| Elevated acquiescent| 19| 35%| 2| Satisfied| 26| 47%| 3| . Not acquiescent| 10| 18%| INTERPRETATION: From the balance consideration, out of 55 respondents 35% of respondents are plant to be elevatedly acquiescent that the gaining content from employment capital. 47% of respondents are plant it to be acquiescent, 18% of respondents are plant to be not acquiescent. Chart-4. 10 10. The underneath chart illusions Content equalize of employment supposing by Nokia employment capital. Consideration 4. 11 11. The underneath consideration depicts the marks that best suits a mark Criteria| Nokia | Percentage | Samsung | Percentage | Others | Percentage | Whole | Built in retention | 31| 56%| 17| 31%| 7| 13%| 100%| Software compatibility| 20| 36%| 31| 56%| 4| 7%| 100%| Audio output | 23| 42%| 21| 38%| 11| 20%| 100% | Appearances | 20| 36%| 28| 51%| 7| 13%| 100%| Accessories | 24| 44%| 21| 38%| 10| 18%| 100%| INTERPRETATION: From the balance consideration out of 55 respondents, 56% of respondents are elderly further Nokia has built in retention. 31% of respondents are further Samsung and 13%of respondents are further others. * From the balance consideration out of 55 respondents, 56% of respondents are elderly furtherred Samsung has software compatibility, 36% of respondents are further Nokia and 7% of respondents are further others. * From the balance consideration out of 55 respondents 42% of respondents are elderly furtherred Nokia has audio output , 38% of respondents are further Samsung and 20% of respondents are further others. From the balance consideration out of 55 respondents, 51% of respondents are elderly furtherred Samsung in the order of Appearances, 36% of respondents are further Nokia, and 13 % of respondents are further others. * From the balance consideration out 55 respondents 44% of respondents are elderly furtherred Nokia in the criteria of Accessories, 38% of respondents are furtheraccentuation Samsung, and 18% of respondents are further others. Chart -4. 11 11. The underneath chart depicts the marks that best suits a mark Consideration 4. 12 12. The consideration underneath illusions the marks which enjoy the ameliorate mark fiction. Particulars | No of respondents| Percentage | Nokia | 21| 38%| Samsung | 18| 33%| Others | 16| 29%| INTERPRETATION: From the balance consideration, out of 55 respondents, 38% of respondents are furtherred Nokia enjoy the ameliorate mark fiction, 33% of respondents are further Samsung and 29% of respondents are further others. Chart 4-12 12. The consideration chart illusions the marks which enjoy the ameliorate mark fiction. Consideration -4. 13 13. The consideration underneath illusions marks which enjoy bulkyst employment netlabor Particulars | No of respondents| Percentage | Nokia| 24| 44%| Samsung | 21| 38%| Others | 10| 18%| INTERPRETATION: From the balance consideration out of 55 respondents, 44% of the respondents furtherred Nokia enjoy bulkyst employment network, 38% of the respondents are further Samsung and 18% of the respondents are further others. Chart -4. 13 13. The chart underneath illusions marks which enjoy bulkyst employment network. Table-4. 14 10. The underneath consideration illusions content equalize of employment supposing by Samsung employment benevolence. Particulars | No of respondents| Percentage | Very-greatly acquiescent | 21| 38%| Acquiescent | 18| 33%| Not acquiescent| 16| 29%| INTERPRETATION: From the balance consideration, out of 55 respondents 44% of respondents are plant to be elevatedly acquiescent that the gaining content from Samsung employment capital. 38% of respondents are plant it to be acquiescent, 18% of respondents are plant to be not acquiescent. Chart -4. 14 10. The underneath chart illusions content equalize of employment supposing by Samsung employment benevolence. Suggestions furnishn by the idiosyncratics …….. Duaccentuation our reconnoitre we asked the idiosyncratics to furnish some instigations to the compananies tless is harmonious instigation for twain the companies furnishn by 25 idiosyncraticss that they should not growth their appraisements. And 1 instigations furnishn by solely 1 idiosyncratic out of 55 that is cellular companies that tless should be some office to betoken the idiosyncratic is driving this accomplish not quit accidents duaccentuation driving. CHAPTER-5 FINDINGS * 40% respondents are using Samsung. * 44% of respondent are accomplishing to buy apple phones. * 45% of respondents are choosing Nokia for the best battery tail. * 53% of respondents further Nokia phones as original. 3 * 64% of respondents are choosing Samsung in the criteria of android ease. * 47% of respondents are selects Nokia heaaccentuation best voicelessness. 42% of respondents are choosing Nokia for the internet convergeion in gregarious netmethodic sites. * 56% of respondents pick-out Samsung for feel sensitivity. * 40% of respondents are choosing Nokia for the appraisement tags. * 56% of respondents are choosing Nokia for the retention status56% of respondents pick-outs Samsung has best software compatibility. * 42% of respondents choosing Nokia for the best audio output. * 3. 37% of respondents are choosing Nokia for durability as earliest settle. * 1. 67% of respondents are choosing Sony Ericson for jurisdiction and contrivance as fist settle. * 1. 0% of respondents are choosing Micromax in the criteria of appraisement tag as earliest settle. * 1. 58% of respondents are choosing Blackberry for self-content as earliest settle. * 2. 18% of respondents are choosing Samsung for colour as earliest settle. * 47% of respondents are acquiescent by the Nokia employment capital. * 51% of respondents are choosing Nokia for pretense as best. * 44% of respondents are choosing Nokia for the admissionories as the best. * 38% respondents are further Nokia for the ameliorate mark fiction. * 44% of respondents are further Nokia enjoy the bulkyst employment network. 38% of respondents are elevatedly acquiescent for the employment afford by the Samsung employment capital. RECOMMENDATION Following analyzing all the plea we enjoy some recommendations such as:- Advertisements: - Nokia use notice jurisdiction of encouragement following propeling a new cell phone in the dealing. So idiosyncratics don’t enjoy greatly scholarship environing their concluding jurisdictionls. Suitableness Samsung enjoy lots of ads in dealing precedently propeling it EXAMPLE: - * Giving notice on teleprospect or cable * Giving stereotype document add which decipher all the marks of cell phone SPECIAL SCHEMES: - Nokia regularly propel elevated concatenate emanations. So to growth the sales it has to furnish notice or particular allowance or particular schemes following a suitableness full escheatment of new cell phone. Samsung enjoy perversion miscellany in their cell phones as Nokia don’t enjoy this greatly. CONCLUSION Nokia and Samsung portion the dealing on a harmonious plea. However, they enjoy irrelative interpretations Nokia has saturated the civic dealing including the B and C collocate cities and is now targeting undevelopedly untapped dealings. Samsung on the other operative has separated to centre its energies on the B and C collocate cities gone which it had not ventured into so far. The important marks in the Indian cellular phone activity are Nokia, Sony Ericsson, apple, and Samsung. Nokia has the unique bulkyst dealing distribute in India of 60%. We enjoy analysed that Nokia is ameliorate than Samsung. Nokia and as-well-mannered on one of its elder antagonists; Samsung gone these are very important players in the Indian dealing. BIBLIOGRAPHY BOOKS * Kothari, C. R. (2007), Scrutiny Methodology Methods and Techniques, INTERNET: 1. www. wikipedia. com 2. www. schemesmonitor. com 3. http://www. nokia. com 4. www. samsung . com 5. www. employmenttoday . com 6. www. economictimes . com