20180322012428db4 x20180322012429social_media_and_mobile_marketing x20180322012428rosas_marketing_campaign x20180322012429social_media_marketing x20180322012427db_2_social_media_and_mobility_marketing x
Rosa was impressed with your initial paper about social media and mobility marketing. She wonders if using social media and mobility marketing is important for her existing customers or if it could attract new customers. You have agreed to put together a brief presentation and hold a meeting with her to discuss how consumers are different and how they behave differently when using the Internet, social media, and mobility devices. You also plan to make some specific recommendations on strategies that Rosa can use for existing and new customers. For this task, you should complete the following:
- Prepare a presentation of 7–9 slides.
- Define the purposes of segmentation and targeting.
- Based on the scenario, identify demographic characteristics of business-to-consumer (B2C) and business-to-business (B2B) consumers and their media habits.
- Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
- Should Rosa add a blog or a product and service review to the Web site? Why or why not?
The slides should be organized as follows:
- Slide 1: Title slide
- Slide 2: Define segmentation and targeting, and discuss the importance of these concepts to marketers.
- Slides 3 and 4: Identify demographic characteristics and media habits of B2C and B2B consumers.
- Slides 5 and 6: Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
- Slide 7: Discuss the pros and cons of blogging.
- Slide 8: State your conclusions and recommendations for Rosa.
- Slide 9: Show references used in making the presentation.
The slides should contain bulleted information. Use the speaker’s notes feature for each slide to show what you would say as you make your presentation to Rosa. Each slide should have 50–100 words in the speaker’s notes.
Please use attached material for any reference as you please.
Kelly Smith
DMKT310
J Bender
3/18/18
An app as they are known today is just the abbreviated form of the word application but in this instance, it means a computer application that is downloaded especially on a mobile device like a phone. The relationship between mobile devices and apps would be like a computer and Word. One is a user interface on the larger device so to speak. You would go to your Play store, Apple iTunes, or Samsung Apps etc to download apps onto your mobile device for use. I use many apps but, in most cases, when you think of apps you think of social media. For example, the most used apps on my phone are Instagram, YouTube, DropBox, and Sing! Karaoke. Of the four listed, half are strictly social media apps, so you could say a major benefit of apps is socialization. Instagram, I use socially like everyone else, but I also actually enjoy Instagram ads because they are targeted towards the accounts I like and links I click so another benefit would be that they help us make better informed purchases as consumers. I have found several products recommended in my Instagram ads that I end up purchasing. Instagram is the best social media as far as ads go since they are geared toward images that you have already shown that you like. I prefer this type of targeted ad because it cuts out junk ads for products that you clearly would not be interested in. YouTube isn’t strictly a social app though it is used for socializing between accounts of content creators or between viewers that enjoy the same content. YouTube is mainly for either posting or watching videos so not just for socializing but also provides entertainment like Netflix or Hulu. I also find products I like thought YouTube video reviews. I especially find a lot of make up in this way because I have certain content creators that I trust when I see the review products. DropBox is a file sharing app that I can use either for work or the transfer of personal files from one place to every place I go. It’s basically a small personal cloud for file sharing which helps me a great deal since my files are anywhere I have access to my apps. There are few ads on DropBox but the main ads are targeted at business profiles.
Smith
Kelly Smith
Bender
DMKT310
3/20/2018
Social Media and Mobile Marketing
Technology, as it is evidenced today, has changed a lot of things from the way we communicate with each other, study, interact, and run businesses. Businesses today are run quite differently from the way people used to do before. In realizing the power of technology and the significant impact it could have in a company’s productivity, modern-day organizations are out seeking the best inventions and innovations to remain relevant. One of the best ways that companies have managed to maintain relevance and as well establish interactive relationships with their clients is through the use of social media. What was once viewed as a platform for social interactions has now turned to become a lucrative platform where one can grow their brand intensively.
Why social media and mobile marketing?
It would be easy to forego social media marketing simply because one is dealing with pastries on the assumption that people don’t feed online. However, in this day and age, people do “feed” online. As a pastries company, the social media is a very great opportunity to market products and establish one-on-one connections. Most of the successful food companies today actually have a very strong online presence. They have learned that almost everyone is on social media nowadays and millions and millions of people are always online every minute. This is an opportunity to reach out to this multitude of people and build a relationship with them online because it is from there that they will become physical clients. In a 2012 research carried out to find the impact of social media marketing on brand loyalty, it was found out that indeed most people, maintained loyalty with companies that they kept seeing online (Erdogmus & Cicek 1358). The frequency and place of appearance of most of these campaigns was, however, key.
Promotional Objectives of Social Media Marketing
The first and major objective of social media marketing is exposure. Regardless of what a business trades in, the most important aspect of all enterprises is exposure (Kong). Social media enables businesses to show case their products to a wider market and to create an impression. Significantly, it also helps in the creation of business-client relationship (Kong). Social media creates a platform where businesses can interact with their clients, receive feedback and comments, as well as learn new consumer trends. Further, it also helps improve sales (Kong). Through social media marketing campaigns, people find interest in a business and align themselves to the brand. If the products offered are as highlighted on the social media platforms, the chances of keeping the client are quite high.
Social Media Sites that Suit a Pastries Company
There are a number of social media outlets on the web but not all of them can be as effective. The best social media to use today on marketing is Facebook. It has a number of advantages with the first one being that it has the biggest user base with more than a billion users as of 2017. Again, Facebook has a distinguished business program that makes it easy for businesses to reach their clients. At a relatively low fee, business can run adverts on Facebook reaching to as many people as they desire. Businesses can also customize their own pages on the site depending on what they deal in. The other site that could suit a pastries company is Facebook-owned Instagram. This photo-sharing app is a great way of reaching out to millions of consumers through photographic display of products. A good photo is as valuable as the product itself. Again, it also has its business feature that allows businesses to have an easy time reaching consumers which is also at a relatively lower fee. The third important site is Twitter. It is one of the most over-looked social media sites but it is very influential and can help build a brand. If the company makes it to trending stories, exposure is given and the brand is developed.
The Use of Applications
A much recent and trendy approach in mobile marketing is the use of apps. An app is an application that users download to their mobile devices. As a business it is important to weigh the importance of apps to the company and the value they add (Long). As for the pastries company, a business-to-consumer app would be quite important and provide superb mobile marketing. This app should be designed in a way that users have to log in. Log-in credentials could include an email address or a mobile phone number. It is advisable not to ask for too much private information as most people are skeptical about putting out too much of themselves online. The app should be segmented in two three sections. The first one should provide information about the organization. This should be impressive and attractive to consumers. The next one should have a list of all the products plus their prices. Since it is a pastry store, indicating information like the sources of each of the products is a plus. From this segment, users should be able to make orders. The final segment is the contact/feedback part. This is where users can reach to the business effectively and get feedback as well. Instant responses from the business are advisable.
Works Cited
Erdogmus, Irem, & Cicek, Mesut. The impact of social media branding on brand loyalty. Procedia- Social and Behavioral Sciences, 58, 1353-1360. 2012.
Kong, Terrence Ngu Teck. “8 social media marketing objectives and metrics that matter.” LinkedIn, 24 Jun. 2014. Web. 21 Mar. 2018.
Long, Shane. “What is the difference between b2b and b2c mobile apps?” Seven Tablets, n.d. Web. 21 Mar. 2018.
Rosa’s Marketing Campaign
Jeffery Bender
Kelly
Smith
DMKT310
3.15.2018
Prepare an integrated promotional plan that includes Rosa’s traditional media and new media as well as social media Web sites and a mobility app.
Introduction
Rosa uses traditional media to promote her pastry business. However, the current trends in technology reveal that she can expand her clientele base by adopting new market strategies and integrating them with the traditional advertising. A targeted mixed method marketing technique would help Rosa spread her brand awareness and garner new customers. Not only that but it would also drive repeat business with the proper promotions both online and offline.
Promotional Objectives (3)
Rosa’s pastry business will reach more potential customers and increase business if she adopts key promotional objectives. These objectives include:
· Creating and maintaining her own website; the reason for this is so that she may cut down on the costs of paying for a web designer. Most web designers use custom codes to ensure that the client keeps hiring them for every web update. This will make the cost of maintaining a website unfeasible for the business despite the wide range of benefits that come with web advertising. She can opt to use some free website templates that are preformatted for her type of content to avoid the cost and time wasted on designing a website from ground zero. One site that she might consider using is Wix or another web-based, self-service web domain builder. Using one of these self-service domain builders will allow Rosa to maintain a website with the features she wants at a more affordable rate since most of them allow you to only pay for the features you want on your site. This will also allow Rosa to expand her site as she gets more comfortable with running it.
· Once the website is ready and running, the second promotional objective for Rosa should be to develop a portfolio showing her beautiful cake designs and delicious recipes. This can be done by taking pictures and videos of her excellent pastry products and uploading them online. This portfolio will be a method of showcasing her skills and attract potential customers. However, she also needs to be quite careful with this process. She might get defrauded by people who will steal her work and pose it as their own which happens often online if you are not aware of the danger. To safeguard against this, she will need to watermark her portfolio pictures so that they can always be traced back to the owner. She can use another web-based app to create her watermark and then even upload the images to her own business Instagram page. Instagram has become the go-to social media platform for visually appealing product placement and pastries are very visually appealing.
· To support her web marketing process, Rosa will need to become very active on social media. She will have to utilize social platforms such as Instagram, Pinterest and Facebook. These sites are mainly visual-based, and they will be very essential for showcasing her work to customers. She can also use these sites to create web traffic for her website by sharing the link to her site. Rosa can also build a widget into her site that allows a visual feed from her social media platforms which will tie them all together in one convenient place. This will further solidify her brand image in her consumer’s minds since everything will link together.
1 Interactive advert that Rosa can run on a social media Website (Pic, Image, Slogan, or other Graphics with promotional text)
Rosa’s Pastries
A description of at least one mobility app for Rosa
Rosa needs to use Facebook more. The app has many advantages especially it’s reach. Virtually everyone is on Facebook and it provides a wide range of functionality regarding advertising and product promotion. The cost of advertising on Facebook is also very cheap so Rosa may be able to run a couple of visual ads concurrently to saturate the market with her branding.
There also local buy and sell groups on Facebook. This will make it promote sales among close friends and neighbors then the circle can grow to include customers from other states and even abroad. Providing these groups with special coupon codes for a discount with purchase will drive customers to Rosa’s Pastries.
The application also offers Facebook Analytics which has features such as centralized analytics that combines over 250 different types of inbuilt metrics. These integrated metrics provide a summary of all aspects of the product’s social media performance on platforms such as Twitter, Instagram, LinkedIn, YouTube, Google+ as well as Facebook itself. The data analytics available from a Facebook ad campaign would help Rosa to better understand her target consumer as she grows her business and increase her ability to market effectively to her target consumers for the future of her business.
Summary of at least 3 topics if Rosa chooses to use a blog on her site
A blog, short for web log, is an often-updated website that is usually run by an individual or small business that features certain topics. Blogs are often used by individuals and small businesses to increase interest for topics related to the product or service they offer. If Rosa chooses to use a blog on her site she may consider writing about:
· Cake designs- This section will be dedicated to information about new cake designs that Rosa has come up with for example on a weekly basis or monthly basis. The idea behind showcasing this information is to let customers know her prowess with baking and designing cakes. Such insights will also build the level of good will and trust between her and the customers. There are many YouTube creators now that started their decorating business in this way and Rosa may turn her decorating tips into a channel/brand like How To Cake It one day.
· Recipes- This section can be used to showcase uncommon recipes that upcoming cake designers can acquire insights about baking. To create some customer interaction Rosa may even consider having a recipe contest on her blog, making the winning recipe all month in her shop to encourage online users into the physical store.
· Success stories- This section can be used to share feedback from happy customers. The stories will inspire potential customers to believe that the quality of Rosa’s baking is as glamorous as the pictures on the website. This is also a good place to post photos of the loyal customers that Rosa has built up over the years with a link back to the Instagram account.
This mixed approach of using her website to push her social media growth and vice versa should help Rosa grow her business, brand recognition, and increase her customer base by a great deal in one year if she follows the plan, posts often, and spreads her marketing message over the web and to customers in real life. There are plenty of online resources to help Rosa along the way on her marketing journey and many different platforms she can choose to use to reach her target customers.
A promotional calendar by month for one year that includes traditional and new media
Q1
Q2
Q3
Q4
Category
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Promos
Create website
Launch landing page
Launch free home
Deliveries
Partner with food brands
Banner
Ads
Print and issue fliers
Give out brochures at shopping outlets
Monthly state newspaper ads
Mail
list
Sent Promotional emails
Congratulate new
Subscribers
Invite enthusiasts for
A cooking class
Send baking tips
To subscribers
Social media
Consistent posting of ads on all social media platforms
Blog
Introduce myself
And business
Share new cake designs
Share recipes
Guest blog
Events
Launch Cakes
Ordering portal
Participate in a
Podcast
Sponsor a food festival
End year promotions
And giveaways
Smith
Formulate a projected budget by month for a year
Work cited
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage
T., I., N., B., RoyChowdhury, A., J., . . . Hahns. (n.d.). Home. Retrieved from https://blogbasics.com/what-is-a-blog/
Long, J. (2016, August 18). 7 Marketing Tips to Help Grow Your Brand on Instagram. Retrieved from https://www.entrepreneur.com/article/280964
.
Sheet1
CATEGORY JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
MANDATORY EXPENSES $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0
SUPPLIES $ 15,000.00 $ 12,000.00 $ 13,000.00 $ 11,000.00 $ 12,000.00 $ 17,000.00 $ 16,000.00 $ 14,000.00 $ 15,000.00 $ 12,000.00 $ 13,000.00 $ 14,000.00 $ 164,000.00
LICESNCES $ 800.00 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ 800.00
RENT $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 18,000.00
TAXES $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 6,000.00 $ 500.00
$ – 0
Advertising $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0
Online $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 3,600.00
Print $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 2,400.00
Outdoor $ – 0 $ – 0 $ – 0 $ – 0
Radio $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 6,000.00
Web $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0
Pay-Per-Click Marketing $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00
SEO $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 9,600.00
$ – 0 $ – 0 $ – 0 $ – 0
Other $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0 $ – 0
Corporate Branding $ – 0 $ 2,000.00 $ 5,000.00 $ – 0 $ 7,000.00
Business Cards $ 1,000.00 $ – 0 $ 5,000.00 $ – 0 $ – 0 $ 6,000.00
$ – 0 $ – 0 $ – 0 $ – 0
$ – 0 $ – 0 $ – 0 $ – 0
TOTALS $ 21,600.00 $ 16,800.00 $ 17,800.00 $ 17,800.00 $ 16,800.00 $ 21,800.00 $ 25,800.00 $ 23,800.00 $ 19,800.00 $ 16,800.00 $ 17,800.00 $ 18,800.00 $ 235,400.00
CATEGORYJANFEBMARAPRMAYJUNJULAUGSEPTOCTNOVDEC
MANDATORY EXPENSES
$ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ –
SUPPLIES $ 15,000.00 $ 12,000.00 $ 13,000.00 $ 11,000.00 $ 12,000.00 $ 17,000.00 $ 16,000.00 $ 14,000.00 $ 15,000.00 $ 12,000.00 $ 13,000.00 $ 14,000.00
LICESNCES $ 800.00 $ – $ – $ – $ – $ – $ – $ – $ – $ – $ –
RENT $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00 $ 1,500.00
TAXES
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
Advertising $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ –
Online $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00
Print $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00
Outdoor $ – $ – $ –
Radio $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
Web $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ –
Pay-Per-Click
Marketing
$ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00
SEO $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00
$ – $ – $ –
Other $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ – $ –
Corporate
Branding
$ – $ 2,000.00 $ 5,000.00 $ –
Business Cards $ 1,000.00 $ – $ 5,000.00 $ – $ –
$ – $ – $ –
$ – $ – $ –
TOTALS21,600.00$ 16,800.00$ 17,800.00$ 17,800.00$ 16,800.00$ 21,800.00$ 25,800.00$ 23,800.00$ 19,800.00$ 16,800.00$ 17,800.00$ 18,800.00$
Smith
Kelly Smith
Bender
DMKT310
2/26/2018
Social Media and Mobility Marketing
Social media marketing can be defined as a form of advertisement for product or services using the internet. The goal of social marketing is to produce content that user will share on their social network. Mobile marketing is a digital strategy aimed at reaching a target audience on their digital platforms.
Benefits of Social Media and Mobility Marketing
Social media increases brand awareness by making the brand easier access to customer and potential customer. Interacting with customer regularly on social media is a show of good faith thus creating a good relationship with the customer. Social media marketing gives the customer an avenue to comment, ask a question, complain and communicate what they feel about the brand. Social media marketing is less expensive as one is in control of who sees the ads thus saving time and money. The use of social media monitoring tool to evaluate the comments and understand the customer concerns help to in responding to the issues promptly.
Obstacles to Social Media and Mobility Marketing
Social media marketing can attract numerous comment some genuine and other intentional negative comments, crafting a response to this negative comment sometime is challenging. Social media marketing makes it difficult for the company to maintain the consistency in the posting of information and tone of voice to the target audience. Social media marketing is a crowded arena and advertising in this media require well-crafted contents or either the organization hire an expert. Social media need constant monitoring in order to address and give feedback to the comments, this is time-consuming. Another obstacle is that greater online exposure may attract risk like information may leak to your competitor.
SWOT Analysis
Rosa strength lies in her competency to bake cakes that people most people like and Rosa won a blue ribbon in apple cobbler competition. She also has a solid distribution that helps her to distribute and market her product. The products are also marketed by her loyal customer thus attracting potential customers through the mail. Rosa weakness is her inability to understand and appreciate the social media marketing which may work against her even if she adopts it. Rosa is so naïve and needs to understand that the adoption of social media will require adequate funding and also may require additional employees.
The opportunity that Rosa can realize is the adoption of the use of social media in addition to her traditional media can help improve the sales by reaching many customers on the social platform. Another Opportunity that Rosa can realize is utilizing the untapped market of selling cakes to churches and schools which can boost her sale. One of the threats that Rosa should be concerned with emerges of a competitor who will have a better brand than that of Rosa. Technology is another threat that is likely to face Rosa business adoption of better efficiency method of marketing is necessary like the use of social media marketing.
Integrating social media and mobile marketing with traditional media of direct marketing using catalogs, an Internet Web site, and personal selling is very important. Rosa can use internet web to market her product while at the same time market the posting on social media thus achieving better customer reach than using one media (Saravanakumar & SuganthaLakshmi 4444-4451). Personal selling is also important but to capture a wider market she can use social media and deliver the products personally. When using emailing marketing it is important to include social media icon in your email signature to increase viewing. Traditional media like direct mail, brochures, and flyers one can optimize it and post on social media Use of smartphones and other apps have made it efficient to market the products and also accommodating the traditional advertisement for instance TV commercial are vied on smartphones.( Ngai, Spencer,and Moon 33-34)
Work Cited
Ngai, Eric WT, Spencer SC Tao, and Karen KL Moon. “Social media research: Theories, constructs, and conceptual frameworks.” International Journal of Information Management35.1 (2015): 33-44.
Saravanakumar, M., and T. SuganthaLakshmi. “Social media marketing.” Life Science Journal 9.4 (2012): 4444-4451.
Kelly Smith
DMKT310
2/24/2018
DB1.5
Per dictionary.com social media is defined as “websites and other means of communication that are used by large groups of people to share information and to develop social and professional contacts”. More and more of our lives are spent online on social media platforms like Facebook, Snapchat, and Instagram and that means it is necessary for companies to create marketing campaigns that focus on creating brand awareness and consumer engagement online. That is exactly what social media marketing is, it is creating marketing content for a specific social media platform that is aligned with its target consumer. While that may sound relatively simple it can be complex considering each social media platform has its own unique requirements. For example, a campaign designed for Twitter would not work or Facebook or Instagram and vice versa. Each platform requires unique marketing content to be created to be effective unlike traditional media where one television commercial would work for just about every station and so forth with print ads. Another way new marketing differs from traditional marketing is interactivity with the consumer. A television commercial says, “hey check out this product!” and that’s that. There is no feedback from the consumer available to the company but with social media marketing you can get almost instant feedback. Polls can be built right in, so the marketer knows from gathered data almost instantly how effective the campaign is and can make changes on the fly in response to feedback. More data and consumer target information can be gathered from a single Instagram story ad with a poll built in than could be gathered from an entire print ad campaign of the past. This type of interaction benefits not only the company but also the consumer. Companies often use online influencers in online ad campaigns and this can open up people to products they would have otherwise never heard of and acts as a type of interactive review, so you can see the product in action. This helps people find new and better products suited for their life and helps them make informed decisions on what they want to spend their hard-earned money on.
I use social media to interact with other that have similar interests in many ways. I use my Instagram and YouTube posts to promote a comfortable and luxurious lifestyle despite being chronically ill. This image has earned me over 10,000 followers and multiple sponsorship offers. I am working towards making my online presence a full-time career.
REF:
What is Social Media Marketing (SMM)? – Definition from Techopedia. (n.d.). Retrieved February 25, 2018, from https://www.techopedia.com/definition/5396/social-media-marketing-smm
Dictionary.com. (n.d.). Retrieved February 25, 2018, from http://www.dictionary.com/