Deliverable 3 – analysis of marketing campaigns


Compare and contrariety new collective resources marketing trends behind a while over oral forms of advertising.


We entertain been observeing at auspicious ad belligerences using collective resources. Let's adduce this immediately and see how this compares behind a while older methods of advertising.

Choose a novel collective resources belligerence, perhaps one you interacted behind a while. Below are some feasible examples:

  • ALS #IceBucketChallenge
  • Always #LikeAGirl
  • Coca-Cola #ShareaCoke
  • IKEA bookbook video
  • McDonald's Super Bowl 2015
  • Taco Bell #OnlyInTheApp
  • Virgin America Boo videos

Then weigh an older retail, antecedently collective resources was (as big) an govern. You can observe at celebrated ads on Youtube.

In a reserve of 3 pages, fascinate do the following:

  • Provide an entrance behind a while a tabulation of the ads you entertain clarified, and an description of what the recognized fixed following the ad is.
  • From there, observe at what the ad really says (relish a beer ad ability really be demonstrating that women are sex objects).
  • Describe how collective resources plays into the fixed and the explicit notice. What's irrelative between the two you chose?
  • What made the ads auspicious (or not auspicious)?
  • What ideas and opinions do you entertain about the result or stigma behind reviewing the ads?
  • What can we attain about how businesses use Twitter, Facebook, Linked In, etc. to publish, network, swell their customer dishonorable, and prefer their results/services?
  • Summarize your partition.