Using the guidance provided in the “Creating the Killer Presentation Use Case”, create a Usability Category Presentation from the paper you prepared for the weekend that follows the EXACT outline offered in the assignment. The deck should be no more than 8-10 slides. You will be given 20 minutes to present your topic to the class. Your group will be graded on the following criteria:
· 60% Content
· 20% Presentation/Group Dynamics
· 10% Presentation/Aesthestics
· 10% Grammar/APA
Creating the “Killer” Executive Business Use Case
BLCN-635
Understand Your Audience
Identify your business segment.
Identify who is an active and passive member of the segment
Why do these people matter to your use case?
How will they contribute as an audience member or stakeholder/champion?
Identify Your Industry
Industries are large. Pick an area that you can find a novel problem in that is associated with the technology you are researching.
Learn about how others before you have framed like-kind use cases.
If you can’t find any use cases in your industry, either you are a trailblazer or probably not looking in the right place.
Pick 3– 5 Pain Points
Many people like to throw the kitchen sink out to a team.
This is called the Soap Box Method. “Whining Gets You Nowhere”
Instead, you need to be laser-focused. Theme-focused.
And when you do present your use case, keep it thematic and simple.
Ever hear of KISS – Keep it simple silly?
What measures the “best”
You’ve done your research.
You’ve completed your research factoids search for the use cases.
NOW WHAT!
Pick the use case that you can poke holes at in many different directions and still have the ahem feeling!
That means – it shouldn’t have the least amount of ambiguity of all your points.
Measures of Impact or Innovation
A use case either shows the impact of something “negative” or tries to reflect on the potential impact for innovation.
What are you trying to accomplish?
A Use Case is Useless if You Can’t Quantify
You can go on and on – be verbose. It shows you ”sort of” know something.
What REALLY matters is when you provide solid facts. Provide statistics, dollars, cents, and numbers.
If you can’t quantify with statistics and stand on the shoulders of other giants, your use case is weak. Need to back it up.
What Does The Future Hold?
Don’t make stuff up. Don’t state the obvious.
Provide clear, concise, and potential ideas. If they have validation points, even better.
Remember, facts can be qualitative. The best resonate with data-driven actionable pointers.
NOTHING is perfect, and show imperfections
It is OK to show that your use case has weakness.
Don’t overdo it though – it should be like a see saw. Higher on the positive, lower on the negative. But still have a little wiggle to show – nothing in life is perfect.
If you make something sound like it is perfect – you are likely to not get buy in.
Save the BEST for last
You’ve done your work. You’ve stated everything you need to.
In 2-3 sentences, summarize what you want people to walk away with at the VERY end.
The beginning is the stage setting. You are telling a story.
A final act will answer these few simple questions:
Why do I need to support this?
Who says what, and what is this based on?
Have I convinced myself that I have given it my 200%
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Formatting
Title Page
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Outline
