AllisonSmith-MTKG300-Wk3-ProductIdeaandCreation_1 xAllisonSmith-MTKG300-Wk3-ProductIdeaandCreation x
Using appropriate marketing terms and concepts, write a 500- to 750-word proposal recommending your company to develop your best idea from the assignment Product Ideation and Screening. NOTE: The content of your brief should be appropriate reading for an experienced manager in the ready-to-eat breakfast food industry. Header: Begin with a memo-style header. Introduction: In a paragraph or two, introduce the subject of your proposal. Market Opportunity: In a section headed “Market Opportunity,” provide four to five paragraphs in support of your idea. You will likely want to include: a summary of the unmet or underserved want, a desсrіption of the size and characteristics of the target market, competition, direct and indirect substitutes, alignment of the product with the company, and any other key aspects that support the company moving forward with your idea. Recommendation: In a one- to three-paragraph section headed “Recommendation,” describe the next steps you are recommending the company take. Appendix: Attach a copy of your assignment, Product Ideation and Screening, as an appendix to your brief. References: Include a reference page. Also, be sure to include any in-text citations Apa 7th edition format I will upload the ″Product idea and creation″ that will be attached as an appendix.
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Allison Smith
Product Ideation and Screening Form
I. Unmet/underserved want: (describe in a brief paragraph)
The options for people that want to eat cereal with milk are limited. Milk must be refrigerated so it does not spoil. There are cereal bars but no cereal with milk options. This product caters more to the person on the go who is looking for something they can take anywhere, snack for kids, as well as for any other situation where you may not have access to a refrigerator to keep milk in. Just add water cereal would be dry cereal in a container or carton with powdered milk already added. A milk substitute version could be available for those who are lactose intolerant. This type of cereal can be stored anywhere like your desk at work, in your car, gym bag, or wherever you want. A bottle of water is all you would need, and most people nowadays have bottled water with them, in their car, or at their desk. Additionally, the cereal container can be placed in the microwave and enjoyed as a hot cereal if you choose.
II. List of (at least) 20 ideas:
1. Custom cereal from dispensers
2. Granola crunch bar cereal
3. Just add water cereal
4. Hot or cold cereal – The cereal in the box can be eaten right out the box or heated up.
5. Vanilla Cheerios
6. Bacon and egg flavored cereal
7. Sweet and salty and cereal
8. More flavors of breakfast drinks
9. Better tasting organic cereal
10. Varieties of Malt-o-meal
11. Pancake cereal – Blueberry, Strawberry, etc.
12. Mango and blackberries added to cereal
13. Pecans or other nuts added
14. Flavored Frosted Flakes
15. Bigger boxes in the variety packs
16. Refrigerated cereals
17. Fresh fruit cereal – refrigerated
18. Coconut Oatmeal
19. Adding dehydrated fruit that rehydrates once it is in milk
20. Coffee flavored cereal
III. List of (at least) 3 screening criteria
1. How feasible is the idea and how easy will it be to go from idea to creation?
2. Can it be sold for a profit?
3. Will a consumer buy it or is there a want or need for it?
IV. Three best ideas
1. Just add water cereal
2. Cereal made from sweet-n-salty or granola crunch bars
3. Customizable cereal
V. Best idea
1. Just add water cereal.
Allison Smith
Product Ideation and Screening Form
I. Unmet/underserved want: (describe in a brief paragraph)
The options for people that want to eat cereal with milk are limited. Milk must be refrigerated so it does not spoil. There are cereal bars but no cereal with milk options. This product caters more to the person on the go who is looking for something they can take anywhere, snack for kids, as well as for any other situation where you may not have access to a refrigerator to keep milk in. Just add water cereal would be dry cereal in a container or carton with powdered milk already added. A milk substitute version could be available for those who are lactose intolerant. This type of cereal can be stored anywhere like your desk at work, in your car, gym bag, or wherever you want. A bottle of water is all you would need, and most people nowadays have bottled water with them, in their car, or at their desk. Additionally, the cereal container can be placed in the microwave and enjoyed as a hot cereal if you choose.
II. List of (at least) 20 ideas:
1. Custom cereal from dispensers
2. Granola crunch bar cereal
3. Just add water cereal
4. Hot or cold cereal – The cereal in the box can be eaten right out the box or heated up.
5. Vanilla Cheerios
6. Bacon and egg flavored cereal
7. Sweet and salty and cereal
8. More flavors of breakfast drinks
9. Better tasting organic cereal
10. Varieties of Malt-o-meal
11. Pancake cereal – Blueberry, Strawberry, etc.
12. Mango and blackberries added to cereal
13. Pecans or other nuts added
14. Flavored Frosted Flakes
15. Bigger boxes in the variety packs
16. Refrigerated cereals
17. Fresh fruit cereal – refrigerated
18. Coconut Oatmeal
19. Adding dehydrated fruit that rehydrates once it is in milk
20. Coffee flavored cereal
III. List of (at least) 3 screening criteria
1. How feasible is the idea and how easy will it be to go from idea to creation?
2. Can it be sold for a profit?
3. Will a consumer buy it or is there a want or need for it?
IV. Three best ideas
1. Just add water cereal
2. Cereal made from sweet-n-salty or granola crunch bars
3. Customizable cereal
V. Best idea
1. Just add water cereal.