Your instructor may opt to have you and your co-managers do a presentation at the end of the simulation (or possibly even at some point during the simulation). Typically, the audience for such a presentation is your company’s board of directors and/or shareholders (with your instructor, invited guests, and other class members assuming the roles of board members and/or shareholders). Your instructor will clarify whether the context of your presentation will be a meeting of the company’s board of directors or an annual shareholders’ meeting or some other audience.
Unless otherwise instructed, your presentation should include the following topics and slides:
- A brief review of the financial performance of your company during the time you and your co-managers have run the company.
This review should consist of charts showing the following:
Trends in the company’s annual total revenues
Trends in the company’s annual earnings per share (EPS)
Trends in the company’s annual return on equity investment (ROE)
Trends in the company’s annual credit rating
Trends in the company’s year-end stock price
Trends in the company’s annual image rating
The Performance Highlights report (accessible through your Decisions / Reports Program menu), includes a charting feature at the bottom of the report page. You can easily create a trend chart for each of the above six performance indicators and save each chart to a local storage device for insertion into a PowerPoint presentation or Word document. Double-click on the chart to download and (depending on the web browser you are using) you will be prompted to save to a PNG file. Once you have named and saved a picture file you can insert the picture into a PowerPoint slide or Word document using the Insert tab at the top of the MS Office program.If you wish to create additional performance graphs you may do so, but the above six performance measures tell an adequate story about your company’s historical performance.
- A slide describing your strategic vision for the company.
- A slide that shows what performance targets for EPS, ROE, credit rating, and image rating you and your co-managers would set for each of the next two years (assuming the simulation were to continue). You may also want to indicate a stock price target as well.
- A slide that sets forth your company’s competitive strategy for the internet market in some detail and how that strategy has evolved over the years you have managed the company. You may need to have more than one slide here if your company’s strategy for the internet market varies markedly from geographic region to geographic region.
- A slide that sets forth your company’s competitive strategy for the wholesale market in some detail and how that strategy has evolved over the years. Again, more than one slide may be needed if your company’s strategy for the wholesale market varies markedly from one geographic region to another, such that your company is pursuing a meaningfully different competitive strategy in some regions versus others.
- A slide that sets forth your company’s competitive strategy for the private-label market in some detail and how that strategy has evolved over the years you have managed the company.
- A slide describing your company’s production strategy (as concerns plant capacity and location, use of overtime, and work force compensation/training strategy).
- A slide describing your company’s finance strategy (as concerns dividends, use of debt versus equity, stock issues/repurchases, actions to achieve/maintain a strong credit rating, etc.) You should clearly describe your company’s dividend policy during the period you have managed the company. Here, you should also set forth what sort of dividend increases, if any, you would likely consider paying out in the next two upcoming years (given the EPS targets you have established).
- A slide showing (1) those companies you consider to be your strongest/closest competitors in the internet market as of the last year or two of the simulation, (2) those companies that are your strongest/closest competitors in the wholesale market, and (3) those companies that are your strongest/closest competitors in the private-label market.
- One or more slides detailing the actions you would take to out-compete these close rivals in the next two years (assuming the simulation continues for several more years). Since the actions may differ between internet, wholesale, and private-label, you may well need more than one slide here.
- A set of slides detailing the “lessons learned” about crafting a winning strategy and about what the managers of a company should or should not do for a company to be financially and competitively successful in a head-to-head battle against shrewdly-managed rival companies.
You should, of course, adjust the content of your presentation to conform to whatever topical outline that your instructor specifies. Thus, depending on what your instructor tells you about what items to address in your presentation, you may need to add slides covering other topics or delete coverage of some of the above suggested topics. This is for the BSG Simulation game