University of St Francis Health Services Marketing Audit Paper


Final purpose. 60 Points. (Marketing Audit)

As an specific purpose, you achieve direct a pregnant “Marketing Audit” of a bloom solicitude form (preferably your bloom solicitude form). The results of your partition achieve be presented via a complete written report.

Choose your popular employment plight or a duty environment to which you accept advance to elaborate knowledge. Much of the required knowledge is suited for publicly traded companies.

"I do not accept an form, I would affect to elect Rush Copley Medical Center Aurora, if it potential. If not, you can elect any bloomsolicitude Form at Chicago"

***((Credit is consecrated for incorporating symbolical adept in the series)).

The trust is that this audit achieve be minimum of 10 pages, no over that 15 pages, this does not include your secrete page or references.

The instrument should be professionally written and in the (((Third Person Context))).

--List the theme appellation (see underneath) and suit to each scrutiny. You achieve accept six appellations followed by your rejoinder.

  1. Overview: Describe characteristics, trends, market divide, and competitive factors.

2. Mission & Goals: Describe your duty mission and goals and how this fits into those goals.

3. Customer Segments: Describe key customers (segment) and key needs as they detail to your benefit or effect area. Emphasize physician involvement.

4. Benefit or Product: Describe the benefit or effect and its key advantages.

5. Marketing Strategy: Describe the manoeuvre enjoyment competition, indelicate key goals, and expend diplomacy.

6. Economic Profile: Describe the economic profile of the effect / benefit.

You must produce a coalesce to the form that you are referencing for the audit.


The textbook: HEALTH SERVICES MARKETING. Essentials of Bloom Solicitude Marketing, FOURTH EDITION, Eric N. Berkowitz.