Lifetime Value of a Customer Discussion
Write a 1 page paper on the following question below:
One could argue that the concept of LTV relies on long term loyalty to the store. Most loyalty programs are built on price discounts which can be easily matched. So how can you build true loyalty, like loyalty to country or family? How can you do this in business
Do some research on the general subject of loyalty as a personal value? Use your understanding of loyalty to add to the discussion about how grocery stores can keep a customer for a lifetime.