Levis Case

1. Do you regard that Levi’s was set-exact to celebrate the Levi Strauss call on its Signature succession? Or would it enjoy been reform off creating a altogether new stigma call? Present twain sides of the event. Interest and exonerate a lie. I don’t regard they were set-exact to use that stigma call consequently the Levi Straus is bringing down the Levis call. Personally I would not buy Levis jeans anypast if I knew that there were such low figure Levis jeans encircling. It degrades the stigma to the eyes of the upper end customers. 2. What do you regard Levi’s statue is natant the subjoined? What are the bargaining implications of your exculpation? a. Tween girls (elderly 10 to 12) (I don’t regard they procure necessarily enjoy a zealous view, at this age jeans are jeans) b. Tween boys (elderly 10 to 12) (I don’t regard they procure necessarily enjoy a zealous view, at this age jeans are jeans) c. Teenage girls (fitting jeans, button too animated encircling them) d. Teenage boys (fitting jeans, button too animated encircling them) e. Women elderly 21 to 35 (amiable jeans but singly if you buy the exact stigma) f. Men elderly 21 to 35 (amiable jeans but singly if you buy the exact stigma) g. Women elderly 36 to 55 (well-behaved adapted jeans that procure fit any budget) h. Men elderly 36 to 55 (well-behaved adapted jeans that procure fit any budget) 3. Do you esteem that the Levi’s stigma is as “elastic” as Levi’s executives esteem it is? Or, enjoy they “overstretched” the call subjoined a while the Signature succession? I esteem that the stigma has overstretched, consequently when a customer buys a result, they lack it to be uncommon and largely exalted. If the destroyr distinguishs that they procure be walking down the street and see community from entire gregarious tabulate wearing Levis, they procure not be so ardent in buying them. 4. Develop the “stigma schema” that you regard existed for the overall Levi’s stigma precedently and subjoined the presentation of the Signature succession (i.e., an associative network map of links and nodes). What are the bargaining implications of the differences? Levis Jeans cautious, hip, not too valuable, for older customers, fitted… Unique, one of a peel and affordable abundance. 5. Repeat Question4 precedently and subjoined the presentation of Levi’s Eco. What are the bargaining implications of the differences? Levis Jeans, affordable to very valuable, not so cautious consequently of too noblely difference, for all ages. Now dictum that Levis Jeans are for entireone and so loosing its esteem in the eyes of destroyrs. 6. Which of the six environmental activism segments discussed in Chapter 3 (p. 90) does the Levi’s Eco jean cite to most? Explain. The Levis Eco procure cite mainly to the True Naturals consequently they direct deeply felt environmental concerns and tailor their actions and purchases to these beliefs. Past the jeans are made out of fundamental cotton, the True Naturals procure be very citeed by it past they are for calculating the environment. 7. Given what you distinguish encircling fundamental buyers from Chapter 3, do you regard Levi’s Eco helps Levi’s subjoined a while younger destroyrs? Explain. Given what I distinguish, Levis Eco stigma procure not regardation the younger customers consequently in the most part-among, the younger don’t veritably pay regardation to environmental issues and so having fundamental cotton jeans procure not stamp them to the sharp-end that they procure buy it for that stuff. 8. Do you regard there is a centre statue of Levi’s that can outlast despite the broad class of figures and outlets that it operates in? What is it? I don’t esteem there can be fitting one centre statue encircling Levis consequently it has such a broad multiformity of stigmas. Levis procure be seen as whatever each customer regards of what stigma they destroy on. 9. Should Levi’s regard a appropriate stigma for the appropriatety chains that stipulate to younger, hip destroyrs? Subjoined having so frequent divergent branches, I esteem they should stipulate to younger destroyrs’ demands consequently by reaching up to the younger throng, they ability create a reform call out of themselves past kids are largely pressured. Making cautious hip jeans for the young-person ability be a noble way to re boost their statue. 10. How can Levi’s use each of the subjoined to repair its stigma statue? a. Emotion (they can enjoy adds that cite to destroyrs emotions to create them buy past) b. Humor (can interest a comedian and create a diverting commercial to create it conspicuous) c. Maslow’s demands (they can cite to the divergent demands of the pyramid and create community see that by buying Levis they can aim and go upper in the pyramid) d. McGuire’s demands (they can cite to the customers buy moving the divergent motives that they procure enjoy when purchasing the Jeans) e. Stigma unity (cite to the five basic work of stigma unity) f. Self-concept (create destroyrs make how noblely they demand these restricted jeans, the benefits hence from it) 11. How should Levi’s bargain to teen destroyrs in each of the subjoined ethnic groups? a. African American (enjoy inferior worn jeans subjoined a while broadr legs and past of a curvy organization) b. Arab American (enjoy some divergent colored jeans) c. Asian American (past of a tasteless organization and perhaps smaller and tighter) d. Asian-Indian American (enjoy some brilliant colors) e. Native American (browns and kaki colors) f. White (enjoy organizationd jeans subjoined a while bigger sizes)