Paper on Communication Theories Impacting the Practice of Public Relations
Communication theories such as the agenda-setting theory impact how public relations professionals design PR campaigns, how organizations utilize the media, and the communication organizations use in an attempt to reach audiences.
Please select three communication theories relevant to the practice of public relations (from the textbook, lecture podcast, or other comm literature)
1) Define/summarize the theories
2) Discuss how they apply to the practice of public relations
3) Provide examples of the theories being applied by a company, organization, or personality (person/celebrity) in the real world.
Please number each section. Your paper should be double-spaced, three-four pages in length, size 12 font, with one-inch margins. Format your paper in AP, APA, or MLA format.
follow instructionNo Plagiarism
Introduction to Public Relations Theory
Required Text:
“Effective Public Relations,” 11th edition, Glen M. Broom and Bey-Ling Sha. Chapter 8: “Communication Theories and Contexts”
1) Please read Chapter 8: “Communication Theories and Contexts”
2) Please read the below chapter on theories impacting public relations-I think it’s a great one for describing the main theories impacting the practice of public relations:
A Theoretical Basis for Public Relations
link:
https://www.nust.na/sites/default/files/documents/Communication%20Theories%20in%20PR%20Chapter_3(1)
Source: Open source online chapter
Paper on Communication Theories Impacting the Practice of Public Relations
Communication theories such as the agenda-setting theory impact how public relations professionals design PR campaigns, how organizations utilize the media, and the communication organizations use in an attempt to reach audiences.
Please select three communication theories relevant to the practice of public relations (from the textbook, lecture podcast, or other comm literature)
1) Define/summarize the theories
2) Discuss how they apply to the practice of public relations
3) Provide examples of the theories being applied by a company, organization, or personality (person/celebrity) in the real world.
Please number each section. Your paper should be double-spaced, three-four pages in length, size 12 font, with one-inch margins. Format your paper in AP, APA, or MLA format.
Please submit your paper through Canvas as a Word document with a proper heading including your name, the name of the class, and the date. Please pay attention to spelling, grammar, and punctuation and have your paper proofread before submitting it. Points will be deducted for unprofessional work/typos.
Sample Paper:
1) The first theory I would like to examine is the agenda-setting theory. This theory describes the “ability [of the news media] to influence the importance placed on the topics of the public agenda.” The agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election. Agenda setting means the ability of the mass media to bring issues to the attention of the public and, related, to politicians. The basic claim is that as the media devote more attention to an issue, the public perceives the issue as important. The second theory I would like to examine is the…the third theory I would like to examine is the… .
2) The agenda-setting theory is one of the major reasons public relations professionals and organizations often devote a lot of time toward building and maintaining relationships with the media. If you have good relationships with reporters you’re more likely to get press coverage for your client. This results in getting your client’s messaging out there in the media-increasing the chances that the public will keep your organization and the issues it cares about top of mind…
3) A recent example of the agenda-setting theory is how the Oscars attempted to book Jimmy Kimmel on multiple talk shows, print, and online interviews the week leading up to the Oscars. Kimmel was featured on “The Today Show,” in People magazine, CNN, and a number of other media outlets encouraging folks to tune-in and attempting to get them excited about all the surprises in store…
Rubric for Evaluation/Grading:
For full points: (Followed instructions, comprehensive and thoughtful analysis of a topic, no spelling, or grammatical errors)
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