HCommAppendixB-Essay-1
Intergenerational communication in the hospitality industry
Appendix B
Communication in Hospitality
Essay Grading Rubric
20 15 10 5 0
IDEAS
The essay is fully
focused and
contains a wealth
of ideas and
examples. The
writer uses
rhetorical
strategies and
addresses
counterarguments.
The essay is
consistently
focused and
contains ample
ideas and
examples. The
writer may employ
rhetorical
strategies or
address
counterarguments.
The essay is
sufficiently
focused and
contains some
ideas and
examples. The
response is
generally
appropriate to the
persuasive
purpose.
The essay is
minimally focused.
The provided
examples are
vague or general
and the response
demonstrates
minimal
awareness.
The essay shows
little or no focus
and the ideas are
unclear, irrelevant,
or repetitive. The
response is
incomplete or too
brief.
ORGANIZATION
The organization
of ideas supports
the writer’s focus.
Ideas are grouped
in a logical
manner. Effective
and varied
transitions are
used.
The organization is
appropriate and
the sequencing of
ideas is logical.
Varied transitions
are used.
The organization is
generally
appropriate and
the ideas are
clearly sequenced,
but may be
repetitive.
Transitions are
used
The organization
is formulaic or
inappropriate.
The response may
lack a clear
introduction or
conclusion.
Transitions are
rare.
The essay shows
little evidence of
organization or
sequencing.
Transitions are not
used. The
response is
incomplete or too
brief.
STYLE
The writer utilizes
carefully crafted
phrases to create a
sustained tone and
an authoritative
voice. Word choice
reflects an
advanced
vocabulary.
The language and
tone of the essay
enhance the
persuasive
purpose. Word
choice is
appropriate.
Sentences are
varied.
The language and
tone are
appropriate. Word
choice is adequate,
but may be simple
or ordinary. Some
sentence variety is
evident.
The language and
tone are uneven.
Word choice is
simple, ordinary,
or repetitive.
There is minimal
variation in
sentence length
and structure.
The language and
tone are
inappropriate.
Word choice is
incorrect or
confusing. The
response is
incomplete or too
brief.
CONVENTIONS
The writer
demonstrates full
command of the
conventions of
written English
language. No
errors are evident.
The writer
demonstrates
knowledge of the
conventions of
written English.
Errors are minor
and do not
interfere with
meaning.
The writer
demonstrates
sufficient control
of the conventions
of written English.
Errors may
interfere with
meaning, but are
not distracting.
The writer
demonstrates
minimal control of
the conventions of
written English.
Errors are
frequent and
interfere with
meaning.
The writer lacks
understanding of
the conventions of
written English.
Errors are
pervasive. The
response is
incomplete or too
brief.
EVIDENCE All 8 required
references are
present. All 8
references are
from appropriate
scholarly sources,
such as peer-
reviewed journals.
All 8 required
references are
present. At least 6
of the 8 are from
appropriate
scholarly sources,
such as peer-
reviewed journals.
All 8 required
references are
present. 5 or fewer
are from
appropriate
scholarly sources,
such as peer-
reviewed journals.
Fewer than 8
references are
included.
No references are
included.
***LENGTH PENALTY*** If your essay has fewer than the required 2,500 words (this total
does NOT include references or abstract), then 20 points will automatically be deducted from
your grade on this essay.
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Formatting
Title Page
Citation
Outline
