20200205194351week_2_question_2_allstar_brands_corporation_is_a_manufacturers_company_of_over_the_counter_drugs1 x20200205194700week_5_assignmentteamwork_peer_evaluations1 x
I am sending you a copy of the Marketing Plan that will help you with the answers to this question
I believe this one wanted information about my classmates opinion about marketing plan. You would have to go into the class and get information from some of the peers.
If you go to my class and click on unit 1 we talked about marketing. Just click on the students name and you should be able to get some information from them. I believe that will give you something to go on.
https://sso3.capella.edu/openam/UI/Login?goto=https://campus.capella.edu/web
BBradley30
Password Peewee55@
Allstar Brands Corporation is a manufacturers company of over the counter drugs. This company is known for over the counter cold and allergy medicines. The Pharmaceuticals Division is a division in the company that is responsible for the marketing and production of ethical and OTC medications. The over the counter remedies are the ones that doesn’t need a prescription. The pharmaceuticals division is the one that focus on strategies that can help take the company to higher levels. They are responsible creating new products and that will help sustain the growth.
The management of Allstar Brand of Pharmaceuticals Division consists of several of market related groups. OCM is one of the groups which handle the marketing activities for All-round brand and any line extensions or new product introductions that might fall under the same category. The Pharmaceutical Division will have to come up with strategies that will help the company to survive. The constant success of the brand in terms of profitability and sales has made it a critical component of the Pharmaceuticals Division’s long-term strategic plan. The division anticipates that the brand’s cash flow in the coming years will allow the company to pursue new opportunities in emerging markets.
Allstar Brand Company along with their Pharmaceuticals Division has this company best interest at heart. They must use different strategies that will allow enhance their products. One of the things that Pharmaceuticals Division can do is to make these products more cost-effective and make it differentiate from the other companies’ products. They can look at their competitors’ products and see what they can do to make their products better.
Allstar should use digital communication which will help with marketing. Everyone uses social media and watch television these are just a few things that can reach people. Another way to promote is by using billboards this is a form of adverting. One of the most important things in adverting that has been around for years is the word of mouth. Allstar seem to have a great team that works together and will make the right decisions that will keep this company a flow.
Teamwork Peer Evaluations
Introduction
The completion of peer evaluations are required and are confidential. The evaluations are used as a diagnostic indicator of possible team dysfunction.
Requirements
For this assignment, complete the following:
· Evaluate the contributions each of your team members have made to the marketing plan that is due in this unit. This is to include evaluating the individual contributions of team members to strategic decision making and planning by using examples to support your evaluations.
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