Week 5 – Marketing Communication and Brand Strategy
I chose the gang Blue Apron
Purpose of Assignment
This assignment is calculated to acceleration students conceive the interrelationships between mark temporization and the despatch despatch to the target auditory.
Develop a partiality 700-acnumber marking temporization and marketing despatch intention in Microsoft® Word. This muniment should oration at last 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (mitigated underneath) sections of the marketing intention (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists underneath). The five elements you picked should merely after from the options supposing underneath. You must comprise a size of customer allegiance and grasp in your temporization muniment. You may comprise past than the partiality to furnish clarity and closeness to your muniment.
· Situational Analysis:
· Vision , Mission, Strategic objectives, Values
· Strengths/Weaknesses
· Competitor's Strengths/Weaknesses
· Market Segments
· Product, Place/Distribution, Promotion, and Price Strategies:
· Creating a Mark Image
· Maintaining Mark Image
· Branding Concerns
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Public Relations/Strategies
Note: Charts/graphs/tables do not calculate internal the acnumber calculate.
The intention get be a continuance of your global or multi-regional transaction you chose in Week 1. This get be incorporated into your overall marketing intention for Week 6.
Format your assignment according to APA guidelines.
