The risk of entry for the company Pepsi in the market is of the raising competition level. The raise in the competition has created a risk of entering any new beverage in the market. The consumer focus is on the price as the utility generated from any beverage is equal to Pepsi. It would be difficult to launch a beverage of the Pepsi Company and raise its consumption and bring it to higher level, but on the other hand it would be easy for the established beverages to capture more consumers by a few additions.
2. Factors affecting Intensity and of Rivalry among established firms: Competition is the major issue of Pepsi. Although it has raised it level with the established companies and it is one of the companies which have large amounts of sales, still the competition level is maintained and this is one of the threats. Its major competitors are Fanta, Mountain Dew, and many more. These competitors grab the market and then the consumption is divided.
Pepsi Company has done majority of amendments in its analysis and launched several new beverages for the market capture. The companies operate long and short haul services. 3. Bargaining Power of buyers: The bargaining power of the buyers is moderate. Customers use Pepsi as a beverage because the taste, the consistency, and all other factors involve creating an example of the beverage and this also increases the sales of the Pepsi Company. 4. Bargaining Power of suppliers:
The bargaining power of Pepsi Company is good with the suppliers. The demand of the beverages of the Pepsi Company is very high therefore the supply chain is very big and the suppliers willingly bargain and supply the products to the market for consumption. 5. Substitutes: The customers may adopt other substitutes besides consuming the beverages of Pepsi Company. They could be juice, tea, coffee or other products as well to get the utility and satisfaction. This may decrease the sales and cause increase in the price.
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