Week 7 Assignment – Professional Experience: Presentation Narration Outline
Overview
The Professional Experience assignments in this course are designed to help prepare you for communicating in a professional work setting. When you are writing in the workplace, it is essential to:
- Follow any specific directions you receive.
- Consider who it is you are communicating with.
- Consider what your overall purpose in communication is.
To earn full credit, make sure you complete all assignment requirements and follow the instructions exactly as written. See the scoring guide rubric for specific grading criteria.
If you submit your Professional Experience assignment before the due date and you are not satisfied with your grade, you may resubmit one time for an opportunity for full credit points. Check with your professor for the resubmission deadline.
Instructions
Last week, you created a PowerPoint presentation; next week, you will practice recording narration for a presentation, and in Week 9 you will submit your final presentation with recorded narration. For this week’s Professional Experience, you will create a narration outline for your final recorded presentation. You may use the narration outline template provided or create your own.
- Download and review the Narration Outline Template [DOCX].
- Save the outline template to your desktop using the following file name format:LastName_PE4_[FILE TYPE].[file extension]Example file name: Smith_PE4_DOC.docx
- Review the outline guidelines that you will use to create an outline.
- Use the template provided to develop your narration outline.
Requirements
- Include these key elements:Slide number.Slide title.Slide content.Narrative.You may use the provided Narration Outline Template [DOCX] or create a similar template in another software.
- Write short bullet points, not long paragraphs, in the Narration column of the Narration Outline Template.
- Focus only on the key points presented on the slides of your presentation.
- Remember that the content should focus on how social media can be leveraged to help an organization improve in areas such as sales, performance, culture, and positive image.
- Save all the changes you made to your Presentation Narration Outline with the file name of LastName_PE4_ [FILE TYPE].[file extension] and submit the file to this Professional Experience: Presentation Narration Outline assignment by the deadline.
ENG315
Presentation by “Student Name”
Slide
Number
Slide Title
Slide Text
Narration
Page 1
ENG315
Presentation by “Student Name”
Slide
Number
Slide Title
Slide Text
Narration
Page 2
Social media and
organization sales
STRAYER UNIVERSITY
ENGLISH 315 PROFESSIONAL COMMUNICATIONS
JULIE GARRISON
11/03/2021
Use of social media
Technology is growing at a first rate and people as well as
organization are embracing it.
There are a lot of uses of social media in an organization.
The primary focus will me on how social media can change the
sales of an organization.
Sales is the primary focus for any organization.
If an organization does not make sales, it means its not making any
profit.
On the other hand, if an organization is making sales, then it means
it’s competitive in the market and progressing on well.
Main ideas
Twitter
Facebook
WhatsApp
Instagram
LinkedIn
YouTube
Website
Advantages and disadvantes of social media
These are some of the agendas that I will focus on. How the social
media platform can be used to increase the sales in an
organization.
Facebook
Facebook advertising for an organization’s services and products is
one of the most effective online-based tools for rapidly engaging
its target consumers and increasing sales. One may leverage the
billions of Facebook users to advertise special offers, contests,
events, annual sales, and discounts linked to their organization and
build a robust customer network (Nuseir, 2020). It is simple to
boost company sales by utilizing the advantages of Facebook
business programs.
The platform can also be used to receive customer feedback,
product rating, gauging organization performance, complaints due
to unsatisfying services or products. The information gathered
through the platform can help the organization improve its goods
and services, plan for the future of the company offerings, and can
help in improving brand image and culture.
Twitter
Twitter is an engagement solution that is compatible with most of the devices that use the internet. An
organization can leverage Twitter to advertise its products and services through Twitter ads to increase sales.
Most importantly, consumers use Twitter to address their disappointments by either engaging the organization’s
handle or engaging with their fellow followers. An organization can use Twitter to research their competition to
understand what consumers are complaining about, what changes the consumers want to be addressed in the
goods and services offerings, and identify with the audience (Voorveld et al., 2018).
A company can also use the platform to research best practices to help in boosting the company
performance and strengthen the brand Image
Instagram
Instagram is a social media podium the is conversant with the younger generation. Organizations are
making billions of dollars through Instagram ads. The platform is rapidly growth bosting over 1.8 billion
users. Building a unique profile focused on capturing a shopper’s interest is the first approach in converting
the business’ Instagram following into buyers. The organization should welcome people to their products
and services offerings in their bio and add an enticing strong call to action. It is also a good idea to provide
a phone number so that customers may reach out to the organization if they have a question. The business
may also wish to provide a perk, such as free delivery.
A business can design highlight photos and videos to promote their new products and service, special
offerings and deals, and more if it routinely uploads to Instagram Stories. The organization should ensure
to keep it simple with interesting graphics for their highlight images and videos. Instagram is also a good
platform to use influencers for marketing a company’s products or services, push for brand culture, and
enhance the brand image (Evans et al., 2017).
LinkedIn
LinkedIn is mostly associated with the corporate world and the working population. An organization can tailor
its marketing by optimizing its page for searches. This helps the ads to be displayed to LinkedIn audiences when
they search some keywords. Most Importantly, the platforms can be used in passing critical brand information as it
is used by most established individuals and elites who are the key users of the platform. The platform can also be a
great engagement tool for a business as it generates a lot of engagement on posts through client feedback.
Websites
A website can be a very effective marketing resource. It is a
digital marketing medium representing a company on the
internet and is essential to increasing traffic and driving sales.
Every company that wants to be successful online must have a
well-defined internet marketing plan. This is no longer a choice
but rather a “must-have” for companies looking to compete in
today’s extremely competitive and dynamic online marketplace.
Nevertheless, best practice is very critical when it comes to
websites. An organization needs to have a well-designed
website that catches the eye. For the website to be effective, it
also needs to be well optimized for SOE (Kaur, 2017). For an
organization to increase sales and drive its performance, it
needs to use paid ads with enticing calls to action. A business
can also use a website combined with email marketing when
customers sign-in on the website. A business can reap big sales
when they ensure that their website is updated frequently and
when the website is optimized for social media.
WhatsApp
Businesses can use WhatsApp as a communication tool for their
clientele. WhatsApp is a universal social media tool that businesses can
also use for marketing purposes. WhatsApp marketing is a sort of
messenger advertising whereby brands are promoted via WhatsApp. This
platform helps firms in reaching a huge audience, emerging strong client
connections, and cumulative revenue.
WhatsApp is by far the most widely used messaging application on
the planet. By 2020, its monthly viewership will have swelled to 2 billion
daily users (Nuseir, 2020). For organizations looking to interact with
populations in developing countries, this advertising strategy is a musthave for a business to stay in contact with consumers. More than half of
WhatsApp users use the application each day; thus, WhatsApp promotion
helps businesses keep in contact with their consumers (Prihatna et al.,
2019). Even better, text messages have a 98 percent open rate, so one can
be sure they will see one’s offerings.
References
Kaur, G. (2017). The importance of digital marketing in the tourism
industry. International Journal of Research-Granthaalayah, 5(6), 72-77.
Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer
advertising: The effects of disclosure language on advertising recognition, attitudes, and
behavioral intent. Journal of interactive advertising, 17(2), 138-149.
Prihatna, K. A., Ayal, R., Sistarani, M., & Christanti, Y. (2019). What Whatsapp status
enables reseller to do as channel. Int. J. Innov. Technol. Explore. Eng, 8(9), 44-55.
Nuseir, M. T. (2020). Is advertising on social media effective? An empirical study on the
growth of advertisements on the Big Four (Facebook, Twitter, Instagram,
WhatsApp). International Journal of Procurement Management, 13(1), 134-142.
Voorveld, H. A., Van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with
social media and social media advertising: The differentiating role of platform type. Journal
of advertising, 47(1), 38-54.