ETC- Something Beautiful Is Hence Internal Analysis History and Development ETC was founded in 1997 by Cheer Wang and her wife. Wang wanted to issueion identical digital countenance beneath touch of certain disgraces. However, the corporation failed to indoctrinate buyers. Instead remained focused on curtail issueionr's sensitive phones according to its customer's strategic priorities. Cheer approaches the duty after a while the eyes of the customer.
ETC had clumsy touchs into precious duty relationships, creating issues that symbolical customer-oriented guile after a while slow technology to mien a class for analogy and rarity that frequent assiduity valued and applauded. In mid 2000, ETC established making customized dressy phones prevalent on windows bounteous regularity for Deutsche Telecoms and Avoidance. This proved strategically intelligent, creating virtual development after a whileout having to trust on handset issueionrs. Facts and Figures ETC established making customized dressy phones prevalent on windows bounteous regularity for Deutsche Telecoms and Avoidance.
This proved strategically intelligent, creating notice development after a whileout having to trust on handset issueionrs. Beneath this 'operator duty model', sales spurious, growing 100% every-year, after a while net profits eminence some 300% per annum since 2003. ETC quickly became favorite of the trade, after a while distribute prices escape 1000% in March 2006. Mission A customer oriented positioning that transferred its strengths and tapped into the zeitgeist of its target trade- tech savvy trendy customers spirited in operation and guile. Management Duty Strategy- Sustained on 'operator duty model', proved immensely prosperous.
Functional (Marketing) management- The key to its management was its house after a while networks such as pretermission Internet and viral tradeing proved conducive Sponsorship of the Columbia -ETC cycling team in 2009 ensured messaged reached millions of viewers worldwide Key Resources Research and Development of a decade- reversal Human means tradeing team Goodearn Competencies/ Sources of competitive advantage/Distinctive Capabilities Partnerships Issue guile One of the best implementation of Android SO Value Chain External Analysis blight ETC By Gaze Assiduity structure- Oligopolies
Highly competitive Frequent trends and developments Assiduity estate cycle stage- grown but soon issue estate cycle Major players- Apple, Blackberry, Monika, Samsung, Sony, LEG optimum Competitive forces Rivalry- proud Substitutes- proud New entrants- sober Suppliers Customers PESTLE Political- government plan and assistance Economical- recession, inflation Social- nourishment Technological- reversal and technology Environmental- raw esthetic used Legal- copyrights and trademarks SOOT Strengths Disgrace identity/ disgrace call Class for proud- tech expertise and sublime guile
Network houses after a while Avoidance, windows, HP and Google. ETC chose the correct partners (hercules players in software assiduity, such as Microsoft) to relieve after a while to penetrate the trade after a while near cause. Strength in hardware guile and vigorous issueion capacity: provides proud kind issues after a while proud technology and reversal. Power in negotiating prices User favorable Known for best coat of Android SO after a while ETC interface Proud issue kind Highly common in the elegant trade. Recognized by end users. Weakness Lacks investors self-reliance Mostly Touch phones
Too akin on Microsoft's platform which was not mainstream in the dressy phone regularity trade. Limited of advertising and tradeing Disgrace awareness is malleable Opportunities Growing and untapped trade for Android 36 tech. Is booming in prevalent years, and G is hence in the phone trade. Threats Other Taiwanese competitors were pestilential up in the EDM trade Lots of new entrants Jumped into handset trade. (Apple, Samsung, RIM... ) Lots of new entrants penetrated into regularity platform trade. (Apple, RIM, Google) More technology and reversal are used on dressy phone. Issue cycles are getting soon Price earn after down