Discussion : Customer Loyalty


For this assignment, you will be participating in an active debate with your classmates on customer loyalty. Which side will you choose?

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Side 1: Customer Loyalty does not exist, you believe that it can be won, and winning customer loyalty should be the goal of the organization.
Side 2: Once you have gained customer loyalty and developed history with satisfying a customer, they will overlook an occasional bad experience.
Let us turn those cameras on and use video to record your side of the debate. You can also video your feedback with classmates. All videos should be posted directly into the discussion forum.


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