Develop a marketing and integrated promotional plan for a product or service which clearly shows:

 Measurable goals and strategies for an identified main target group with an evaluation of their  decision making processes.  Evaluation of barriers, constraints that might affect plan implementation and how they might be overcome. Your response should include consideration of ethical and legal issues in  marketing.  Justify recommendations for pricing, distribution and communication policies.  The relative importance of brand loyalty, corporate image and repeat purchasing for this group  How you would measure campaign effectiveness and identify the key requirements of such a  plan

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