Questionnaire for Branded Clothing

Questionnaire for Clothes consumption NAME: CONTACT NO. OCCUPATION: e-mail: PLACE: DATE: Questions: 1) Approximately, how many times do you buy your clothes? a) Once a week b) Once every 2 weeks c) Once a month d) At the beginning of season e) During the sales period f) During the Christmas Festivities g) As the need arises h) Occasionally i) Rarely 2) From where do you usually buy clothes? a) Factory Outlets ) Retail Shops (unbranded) c) Brand’s Showrooms d) Malls e) Online Shopping 3) With whom do you usually buy your clothes? a) Friends b) Mother c) Father d) Brother/Sister e) Grandparents f) Alone 4) When buying clothes, you: a) Go directly in a particular shop. b) Go round in various shops. 5) Please indicate how much importance do you give to each of the following factors before you buy your clothes.   |Almost Always |Sometimes |Rarely |Never | | Fabric |[pic] |[pic] |[pic] |[pic] | | Design |[pic] |[pic] |[pic] |[pic] | | Colour |[pic] |[pic] |[pic] |[pic] | | Brand |[pic] |[pic] |[pic] |[pic] | | Comfort |[pic] |[pic] |[pic] |[pic] | | Fashion |[pic] |[pic] |[pic] |[pic] | | Price |[pic] |[pic] |[pic] |[pic] | 6) How would you rate the following statements?   |Strongly Agree |Agree |Disagree |Strongly | | | | | |Disagree | |I wear only well known brands |[pic] |[pic] |[pic] |[pic] | |I buy clothes depending on their colours |[pic] |[pic] |[pic] |[pic] | |I buy styles that suit me rather than what is fashionable |[pic] |[pic] |[pic] |[pic] | |I only buy the style that my riends wear |[pic] |[pic] |[pic] |[pic] | |I only buy the latest fashion as long as they suit me |[pic] |[pic] |[pic] |[pic] | |I create my own fashion rather than follow it |[pic] |[pic] |[pic] |[pic] | |I tend to stick to classic styles that won’t date |[pic] |[pic] |[pic] |[pic] | |I wear only clothes that are widely available |[pic] |[pic] |[pic] |[pic] | |I hate going round for clothes and I let others buy my clothes |[pic] |[pic] |[pic] |[pic] | |I search for sales and low prices |[pic] |[pic] |[pic] |[pic] | |  | | | | | 7) How important would you rate the following factors in influencing the choice of clothes purchased?   |Almost Always |Sometimes |Rarely |Never | |Fashion Magazines |[pic] |[pic] |[pic] |[pic] | |Beauty Magazines |[pic] |[pic] |[pic] |[pic] | |Television |[pic] |[pic] |[pic] |[pic] | |Radio |[pic] |[pic] |[pic] |[pic] | |Newspapers |[pic] |[pic] |[pic] |[pic] | |Billboards |[pic] |[pic] |[pic] |[pic] | |Cinema |[pic] |[pic] |[pic] |[pic] | |Promotional Leaflets |[pic] |[pic] |[pic] |[pic] | |Internet |[pic] |[pic] |[pic] |[pic] | 8) Do you think that wearing branded clothes would reflect:   |Strongly Agree |Agree |Disagree |Strongly Disagree | |Confidence |[pic] |[pic] |[pic] |[pic] | |Superior Image |[pic] |[pic] |[pic] |[pic] | |Exclusivity |[pic] |[pic] |[pic] |[pic] | |Snob Appeal |[pic] |[pic] |[pic] |[pic] |

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