New Product Innovation in SMEs In the modernized and technologically advanced world the companies are required to develop the products with innovative features and superior qualities...

What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as...

Part A 1. 0 Company Background Softlan is a product under Colgate-Palmolive Company. The small soap and candle business that William Colgate began in New York...

Introducing new products to the market is a must for business organizations if they want to keep up with trends and changes within the market and...